Monday, September 24, 2007

Motion Pictures 3D: A List of Reasons For A Paradigm Shift

It's time to evaluate just what is going to start to unfold with the coming 3D movie evolution taking place right now. Lets take a look at it in four different ways:

1. Are 3D movies affordable to make?
They can be yes. While many are hopeful that the 3D movie industry will remain expensive to prohibit smaller outfits to compete against the large studios, the fact remains that you can obtain a 3D camera system for less than ~$75,000 (based on the RED One system ($20k per camera + binocular focusing system - yet to be proven in the 3D world, but likely to make huge waves). Count me as someone very interested in obtaining one of these systems.

2. What about home entertainment sales; how can you sell a 3D movie to homes without 3D equipment?
Well you need some equipment in the home, namely some wireless, specialized glasses that are advancing in design every year. One of the problems with today's glasses for the home is that they only work on CRT (Tube) TVs - so no projection, Plasma or LCD screens which kind of defeats the purpose to begin with. After this major hurtle is overcome, I intend on selling 3D Home Videos and home theater equipment from my site Home converters of 2D to 3D media is also a huge market.

3. What about advertising? Will there be 3D advertisements in theaters? If home theaters can handle 3D movies then why not 3D ads?
I absolutely agree! I plan on creating 3D advertisements for both pre-movie commercials and traditional posters/billboards on my site A huge market will exist very soon.

4. Why is the 3D movie industry crucial to Hollywood?
Hollywood is at a crossroads today. Yes, box office receipts are breaking records, but the number of patrons attending movies has dropped (tickets cost more). Hollywood needs a way to differentiate from folks with thousands invested in home theaters. How can we get them to the cinema and secondly get them to actually pay more per ticket than today? 3D of course. And they will pay, up to 50% more. It is because it is immersive that the premium can be charged and it will be hard to reproduce at home for the short term. Another reason is that 3D movies are almost impossible to videotape and sell pirated copies, which is the way 90% of current movie piracy is done today.

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Jim Dorey
jim (at) marketsaw (dot) com

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