Saturday, March 21, 2009

Perhaps Our First Glimpse At "Avatar" Marketing At LIE 2009

Jim here. Thank you Darkoo for sending me this tip on an upcoming licensing conference in Las Vegas: Licensing International Expo 2009, June 2 to 4 at my favorite hotel / casino Mandalay Bay (the tradeshow floor map displayed is only about half the show).

The big news is that potentially Fox will be showing off their promotional efforts for AVATAR - here is an excerpt from the Reuters piece: "In addition to several yet-to-be disclosed titles for 2010 and beyond, both studios will look to the world`s premier licensing marketplace to showcase such major 2009 releases as Night at the Museum 2: Escape from the Smithsonian (Fox), X-Men Origins: Wolverine (Fox), Ice Age: Dawn of the Dinosaurs (Fox), and Avatar (Fox), Cirque du Freak (Universal), The Wolf Man (Universal), Fast and Furious (Universal), and Land of the Lost (Universal)."

Licensing International Expo 2009 ( is the most established licensing event in the world and has become a global marketplace for leveraging brand and property equity for developing new licensed consumer products. The show's appeal brings together top-level retail and manufacturing executives from more than 82 countries who look to Licensing International Expo 2009 to discover new brands and revenue generating opportunities within the $191 Billion licensing industry.

Damn - wish I was in Vegas for the show, but I am going for Showest in a week or so - it would be terrible to have to return so soon! Joking of course, but really the show looks amazing. Hopefully Fox does indeed reveal some licensing projects for AVATAR and give us a further glimpse at what the movie holds in store for us.

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Jim Dorey
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