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Sunday, August 23, 2009

AVATAR Trailer Smashes Apple.com Record!

Michael here. Wow. Avatar is a monster. By the time December 18 rolls around, the entire world will be salivating for it. I expect this is the first of many records that Avatar will leave in the dust.

From Fox's Press Release:

FOR IMMEDIATE RELEASE

AVATAR TEASER TRAILER MAKES HISTORY, BECOMING THE MOST-VIEWED TRAILER EVER ON APPLE.COM

MUCH-ANTICIPATED FIRST-LOOK AT THE EPIC ADVENTURE FROM
“TITANIC” DIRECTOR JAMES CAMERON NETS OVER 4 MILLION STREAMS, SHATTERING PREVIOUS RECORD OF 1.7 MILLION

LOS ANGELES, (Friday, August 21st, 2009) – Twentieth Century Fox announced today that the AVATAR teaser trailer has become the most-viewed trailer ever on the popular iTunes Movies Trailer section of apple.com, which Thursday hosted the long-awaited public first look at writer-director James Cameron’s motion picture epic. The teaser registered over four million streams in its first day on the site, shattering the previous record of 1.7 million.

The amount of interest in James Cameron's return to cinema is insane, and I think the strategy of keeping it under wraps paid off in a huge way for Fox. And when millions more people see this trailer (or future Avatar trailers) in 3D in front of forthcoming 3D movies such as The Final Destination and A Christmas Carol, the anticipation levels will be unprecedented. These are truly exciting times - less than 4 months to go!

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