Monday, February 22, 2010

AVATAR Set To Pass $2.5 Billion Worldwide Tally!! ...And How Fox Could Amp Up More Box Office Right Now

Jim here. It just doesn't want to stop, nor should it! According to my calculations, AVATAR should pass the unheard of pinnacle of $2.5 BILLION dollars worldwide on Friday night. It should pass $700 million domestically on Saturday too! These are simply crazy numbers. Take into consideration if a star or director had first dollar points to the tune of say 10 or 15%. Stunning payday. I am not saying Cameron had anywhere near this type of deal, but still - the potential is there for AVATAR 2 and 3.

But they could earn more. A LOT more...

If Fox was smart, they would start marketing the fact that AVATAR will be bowing out of a lot of screens by March 5th. This will create another groundswell of people who have already seen it, but want to see it again in its full glory on the big screen. It has to be marketed correctly though. I remember Neil Gaiman twittering (well at least his publicist!) about losing CORALINE screens to Disney last spring - getting the word out that if you want to see it in 3D - do it NOW. I thought it was very effective. A limited audience to be sure, but I think studios should jump on this standard marketing ploy when the opportunity presents itself. It is called "creating urgency".

Actually I can see why Fox may NOT want to release the 3D Blu-ray in November: A potential re-release could be in the making. Once the summer swath of 3D movies are out there, I see no reason why they would not sneak AVATAR in once again in the fall. 2D on a small screen does NOT cut it! Could happen folks.

I just took in AVATAR myself for the eleventh time over the weekend.
ELEVEN times. And I still am not saturated by it. I took my parents who are in their 60's to an IMAX screening (almost sold out too for a matinee) and they thoroughly enjoyed it. My mother said: "Boy that last guy was REALLY hard to kill! (speaking of Col. Quaritch)" I had to laugh about that - he really was a tough SOB. I plan on bringing my AVATAR screenings to an even dozen sometime this weekend.

Guys - one last thing. I am working on an AVATAR 2 story that will have some more revelations included. Stay tuned! :-)

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Jim Dorey
jim (at) marketsaw (dot) com

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