Tuesday, June 22, 2010

MasterImage 3D Lands Another Theater Chain In Europe

MasterImage has just announced at Cinema Expo in Amsterdam that the Kinepolis Cinema Group has standardized on the MasterImage digital 3D projection system.

If you have been following this 3D projection company along with us, then you will know that they offer a superb 3D projection solution at an affordable price to theater owners. Consumers love the experience too - I have seen their solution firsthand and was very impressed. Congratulations MasterImage on yet another signing.

Kinepolis has 23 multiplex theaters across Europe.

Here is the press release:
43% of Kinepolis digital screens will be using MasterImage MI-2100 systems only by year’'s end in France, Spain and Switzerland

Burbank, CA (June 22, 2010) Today at Cinema Expo 2010 in Amsterdam, 3D technology company MasterImage 3D, LLC announced that Kinepolis Cinema Group has standardized on MasterImage digital 3D cinema systems to bring stereoscopic 3D movies and programming to audiences across Europe. Kinepolis has purchased and installed MasterImage MI-2100 systems covering 35% of their digital screens to date, with a rollout of an additional 8% planned by year’s end for cinemas across Europe.

Kinepolis Cinema Group, which encompasses 317 screens in 23 multiplexes, was one of the first exhibitors to adopt digital projection on a large scale and have great plans to increase the rollout of 3D screens across Europe. After extensive technical tests Kinepolis has now chosen MasterImage 3D to be their preferred supplier of 3D screens in France, Spain and Switzerland. This will include rolling out 3D to new cinemas as well as replacing 3D screens from Kinepolis’ previous supplier.

“MasterImage’s approach gives us what we need most — the best presentation for our audiences and a business model that makes sense,” said Nicolas Hamon, Kinepolis’ projection and sound manager. “There’s no seat tax to pay as we’ll own the systems outright, and we won’t need to manage the loss of expensive glasses, since MasterImage offers one-time and reusable glasses, both at a fraction of the cost of other providers. We’re confident that MasterImage is absolutely the right choice for our cinemas and our audiences.”

The MasterImage MI-2100 digital 3D cinema system offers high-quality presentation, single-or multi-use eyewear, is easily portable between screens and is available through a compelling, ownership-based pricing model. Supported by European and all six major Hollywood studios and many independent distributors, MasterImage systems are installed in 38 countries including the UK, France, Italy, Denmark, US, China, Australia and more.

“MasterImage seems one jump ahead of their competitors and have proven to us that they understand both the technology and the financial concerns of the cinema owners,’’ continued Hamon.

Brian Kercher, Managing Director of 3D Cinema, MasterImage Europe notes that “we are delighted to be working with such a dynamic organization as Kinepolis and welcome the opportunity to bring high quality 3D to Kinepolis audiences throughout Europe.’’

About MasterImage 3D, LLC
MasterImage 3D, LLC is a stereoscopic 3D technology company that provides pioneering 3D solutions for theaters, television and handheld devices. With more than 1,600 theatre systems installed worldwide, MasterImage offers audiences the best 3D image experience, while providing exhibitors with a compelling ownership-based pricing model. The company’s auto-stereoscopic (glasses-free), 3D LCD technology for mobile and electronic devices are the first commercial displays of their kind, and the company’s 3D camera ASIC empowers dual camera-equipped devices that enable users to create and share 3D content. The company is gearing up to deploy millions of auto-stereoscopic units with multiple manufactures worldwide. Founded in 2004, MasterImage was recently acquired and capitalized by US-based Symphony 3D Holdings and is headquartered in Burbank, California.

About Kinepolis Group
Kinepolis is a source of relaxation and contemporary entertainment for all age groups through its network of movie theatres. The Kinepolis concept is characterised by a constant drive to innovate and focus on customers. In terms of technology, in past years this has resulted in the digitisation of the motion picture medium and the development of 3D cinema. In terms of content, Kinepolis now programmes an original mix of traditional movies and sports, cultural and social events. Since forming in 1997 and the initial public offering in 1998, Kinepolis has grown into market leader in Belgium and trendsetter in Europe. Kinepolis runs 23 multiplex cinemas in Belgium, France, Spain, Poland and Switzerland. Kinepolis employs 1880 people and welcomed 22 million paying customers in 2009. Revenue in 2009 was € 231.2m.

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