Friday, October 15, 2010

Justin Bieber's 3D Concert Movie Gets A Title: NEVER SAY NEVER

In a marketing move that will more than likely cause some 'tween girls to shed tears of excitement, Justin Bieber and director Jon M. Chu have released a video showing off the title and first poster for his upcoming 3D concert movie, NEVER SAY NEVER.

Chu said: "It's a really fascinating story and it has a lot to do with our sort of digital lifestyle now. He was able to do what corporations try to do now when they use YouTube and they don't even know what to do with it yet."

Bieber ran a contest to have fans discover 10 puzzle pieces in a treasure hunt which when combined will form most of the poster. Some pieces where released through celebrity connections with Ryan Seacrest, Ellen DeGeneres and Usher.

Here is the completed video, which I can see how young kids could get into:

Most of you probably don't care too much about this project, but let me tell you the kids do! Chu did a great job with STEP UP 3D so there is no reason not to expect a great visual experience this time around too.

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Jim Dorey
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