Friday, October 08, 2010

Warner Bros HAS Learned Their 3D Conversion Lesson: DEATHLY HALLOWS Will NOT Be Released In 3D

In a stunning yet very intelligent move, Warner Bros has decided to pull the plug on the release of HARRY POTTER AND THE DEATHLY HALLOWS PART 1 in stereoscopic post conversion 3D.

Don't think this doesn't have anything to do with the CLASH OF THE TITANS conversion! Oh it does. Quality control is on the minds of Warner Bros execs and director David Yates who said: "This decision, which we completely support, underscores the fact that Warner Bros. has always put quality first."

Warner Bros released this statement: "Despite everyone's best efforts, we were unable to convert the film in its entirety and meet the highest standards of quality. We do not want to disappoint fans who have long-anticipated the conclusion of this extraordinary journey."

It is important to note
that they simply ran out of time with this release window and it does not reflect on the quality of the conversion thus far.

Also keep in mind that the POTTER conversion was being done in-house at IMAX
to the best of my knowledge and that TITANS was converted by a company known as Prime Focus and their View-D process. No two conversion companies are exactly alike and there are definitely tiers of quality within the industry. Trust me.

The top three 2D to 3D conversion companies in my books are Legend3D, In-Three and IMAX. One could look for these companies as being attached to projects and justifiably expect a very good result as they have the talent, the numbers and the know-how to say no to impossible jobs. Trouble is, they have to sign NDAs so that no one knows what company is in fact attached to do this work! That should change sometime soon I'll wager as bad conversions from the other companies will mount up.

In the end, if POTTER was going to be a rushed conversion - great decision Warner Bros! Kudos for having the guts to cut your losses with the money spent thus far. Perhaps they will have the time to complete the conversion for the home entertainment market. One can hope!


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