Tuesday, January 04, 2011

Legend3D Converts Dreamworks Animation's SHREK Trilogy To 3D For Home Viewing!

Yesterday we heard from Disney, today we are hearing from Dreamworks Animation! Legend3D has announced today that they have completed the conversion of the first three SHREK movies to 3D for home viewing!

Here is the official announcement (emphasis is mine):
SAN DIEGO (Jan. 4, 2010)—Legend3D, the leading innovator in 2D-to-3D catalog film and motion picture conversion technology, today announced that it completed the 2D-to-3D conversion of the most successful animated film franchise of all time—DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) Shrek, Shrek 2, and Shrek the Third. These titles have been bundled with the fourth 3D film, Shrek Forever After, and are now widely available via promotional offer with Samsung Electronics. Legend3D’s 3D conversion of the catalog series brings beloved 3D content into the home.

“Converting the most successful animated franchise of all time was a daunting task that has resulted in a validation of Legend3D’s high-quality conversion technology,” said Barry Sandrew, founder, COO and CTO of Legend3D. “Completing the conversion of three feature-length CG animated films, and creating such a high-quality product, was a tremendous achievement.”

Rob Hummel, president of Legend3D, added, “By working closely with the creative team at DreamWorks Animation, our artists were able to deliver a truly compelling 3D experience that enhances these great stories, extending an already rich legacy. We’re thrilled to add the Shrek collection as the hallmark of our portfolio and know that consumers will enjoy the completely immersive experience that 3D lends to the viewing of the Shrek film series at home.”

To create these valuable 3D assets, Legend3D uses a proprietary 2D-to-3D conversion process, combining skilled artistry with technology to seamlessly enhance filmmakers’ storytelling and deepen their connections with audiences. This industry-leading conversion process, pipeline and methodology, allow for existing 2D catalog films to be produced in the highest-quality 3D and is quickly becoming an access point for library holders across the globe.

The boxed set of all four films—available in 3D Blu-ray and titled Shrek: The Whole Story—makes a great cornerstone for any home 3D collection. As part of a previously announced exclusive promotional program with DreamWorks Animation, Samsung Electronics is offering consumers who purchase a 2010 Samsung 3D TV and 3D Blu-ray player or home theater system a 3D starter kit that currently includes Shrek: The Whole Story.

About Legend3D
Legend3D, Inc. is a dynamic digital media and visual effects company, utilizing patented 2D-to-3D image conversion technologies to enhance filmmakers’ storytelling by creating the highest-quality dimensional conversions possible. Legend3D’s conversion artists are helping filmmakers connect with audiences worldwide and are rapidly setting the industry standard for 2D-to-3D conversion. Legend3D has completed 3D conversions for Sony, Hewlett-Packard, M&M Mars, New Balance, the Michael Jackson Tour, MTV, and Disney and recently completed a multi-picture project for DreamWorks Animation SKG. Founded in 2001 by Dr. Barry Sandrew, Legend3D is headquartered in San Diego and operates facilities in San Diego, Los Angeles and Patna, India.

For more information, visit

More studio 3D conversions when I get them!! Stay tuned.

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Jim Dorey
jim (at) marketsaw (dot) com

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