Sunday, May 22, 2011

Sony and Can Communicate Confirm 3 Year Wimbledon S3DHD Partnership

Can Communicate (CAN) has been confirmed by SONY as technical production partner for the first ever live 3D HD broadcast of the Wimbledon Lawn Tennis Championships for the next three years.

The 125th anniversary of the Wimbledon Championships will mark the first time the world's most famous tennis tournament has been broadcast live in high definition 3D; CAN will be responsible for the broadcast of four matches - the men's semi-finals, the women's final and the men's final.

Working closely with SONY and BBC Sport, CAN will use the same 3D workflow that was successfully deployed at the 2010 FIFA World CupTM. With 5 camera positions per match, each position will comprise 2x SONY HDC-P1 cameras with Canon lenses fed into a SONY HD fiber adapter mounted onto Element Technica rigs and configured with SONY MPE-200 processors for convergence and interocular alignment.

The 3D signals generated from the 5 camera positions will be fed to a dedicated 3D outside broadcast facility supplied by our partner, NEP Visions. Pictures will be processed using a complete SONY 3D broadcast solution and encoded for 3D TV broadcast and 3D cinema audiences.

CAN will draw on its extensive experience of filming major sporting events in 3D, which includes the 2010 FIFA World CupTM in South Africa and the 2010 Roland Garros, French Tennis Open. CAN boasts an unrivaled 3D pedigree that also includes the first ever live 3D TV broadcast of an international sporting event, 2008 Six Nations Rugby ‘Calcutta Cup' and other 3D productions including; Reebok Amir Khan launch, Ferrari F1, Virgin F1, Usain Bolt street race in Manchester, German Bundesliga and French football Ligue 1.

CAN's Creative Director, Duncan Humphreys said of the 3 year appointment: “We are very proud to be working with Sony again as the production company for the 3D TV broadcast coverage of the Wimbledon Tennis Championships. The all England Tennis Club and Sony are leaders in their field and deliver the highest level of quality - so it was crucial for them to work with a 3D production partner who could deliver to their standards. We will be working with OB supplier, NEP Visions, using the state of the art ‘Gemini' 1 & 2 trucks and the latest versions of the Sony MPE-200 3D image processor, including the quality control software to deliver a seamless 3D HD transmission of the tennis finals. Although Wimbledon in 3D presents a major challenge, I'm confident that the collective expertise and passion of all those involved will ensure great results from this landmark tournament.”

About Can Communicate
CAN Communicate (CAN) is a leading producer of 3D HD content. With 5 years of experience and investment in 3D filming and post production, CAN has emerged as one of Europe's leading producers of Stereoscopic 3D content. CAN's work has included a number of firsts, including the 2010 FIFA World Cup™ 3D broadcasts, the longest continuous live 3D broadcast in Europe at the 2010 Roland Garros French Open Tennis Championships, and the first live 3D transmission in Russia of a prestigious gala event at the renowned Mariinsky Theatre in St Petersburg. In 2010 CAN co-produced 7 hours of 3D programming for Channel 4's ‘3D Season' which included; ‘The Queen in 3D', ‘Derren Brown's 3D Magic Spectacular' and ‘T4 Live'. Demand for 3D programming is far outstripping supply and this looks set to continue. CAN provide 3D expertise, creative solutions and technical innovation to produce 3D content of the highest quality.

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Jim Dorey
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