Monday, September 26, 2011

THE LION KING Earns At Least Another Week In Theaters As The 3D Toon Repeats At Number 1

Even I have to say I didn't see this one coming. I kinda expected THE LION KING to be number one last week with relatively sluggish competition but to repeat at number one two weeks in a row up against Brad Pitt's MONEYBALL and a family dollar splitting competitor in DOLPHIN TALE? Forget it. At least that's what I thought...

Instead THE LION KING rules again taking in $22 million dollars (MONEYBALL swung at $19.5m and DOLPHIN TALE ate $19m)! Can you believe it? Amazing. It only dropped 27% bringing the 10 day take of the re-release in stereo to $61.7 million. Add that to the original release box office and the total worldwide gross now stands at $861 million - 12th best on the all time list!!

But we are not done yet. Not unexpectedly, Disney has decided to keep the king rolling for another week and perhaps even a 4th week if so needed - details are being worked out. That puts it over the Blu-ray release date of October 4! Interesting to say the least...

Uncertain if that jaw dropping 92% of revenue coming from 3D has been maintained, but I suspect it has. More when I get it...

Sources: CNN | Box Office Mojo

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