Google+





Tuesday, April 24, 2012

Sneak Peak Of THE HOBBIT Shown At CinemaCon: Christie And REALD Debut Brightest Commercially Available 3D Dual Projection System

YES!!! So excited about this technology! 48 frames per second looks AMAZING - so realistic. I saw both 48 fps and 60 fps at James Cameron's demonstration last year and it was spectacular. I can only imagine how well THE HOBBIT looked! Wish I was there right now. More when I get it!!

Here is what I think are the two most lucid reactions to the screening:
"The fact is that 48 fps 3D is the most startlingly “real” 3D I’ve ever seen in my life. The downside for older types is that it’s too real. [...] In a word, 48 fps 3D looks like high-def video. It doesn’t look “cinematic”, lacking that filtered or gauzy look we’re all accustomed to." -Jeff Wells, Hollywood Elsewhere.

"It’s literally like being on the set next to the actors as they’re performing. [...] Once audiences get to see The Hobbit screened at the 48 frames per second rate when it’s released in theaters on December 14, 2012, I can guarantee moviegoers are going to demand all films be presented at 48 fps." - Rebecca Murray, About.com

While it is true that the image is spectacularly real, many just "want" that hazy feel of 24 frames per second. Trust me when I say that 48 and 60 fps looks just like you're looking out a window into another world and with 3D you are actually drawn into it.

Expect many to voice displeasure over the higher frame rates because, well, many hate change. Take 3D for example, that changeover is still occurring. Thankfully as the poll today suggests, 3D is over the hump of public opinion. So to will higher frame rates. For me though? 48 and 60 fps is astonishing!!

Here is a retelling of what was seen in the clip **SPOILER ALERT**:

There was a lot of the helicopter shots you expect in a Lord of the Rings movie. Lots of shots of the dwarves trudging over mountains (again, this stuff looked spectacular). There was some of the business we saw in the trailer, with the introduction of the company of dwarves. There were also some quick shots - the company floating down a river in barrels, Gandalf running through a dungeon, being jumped on by a wild man of some sort, Legolas sliding in front of spider-webbed dwarves and knocking an arrow, warning he would kill them. There were also a handful of longer scenes that we saw. We saw Bilbo's meeting with the three trolls. One positive aspect of the 48fps is that since everything looks so video, the digital creatures look more like they're on the set. The tone of the scene is very playfully threatening, with the trolls having dim reactions. The scene ends with the dwarves coming to Bilbo's rescue in a big battle against the trolls. We also saw Gandalf investigating the rising darkness. In one scene he is at a table with Elrond, Galadriel and Saruman, talking about ancient tombs that have been opened - ancient tombs with such strong binding spells no one should have been able to get in. Then there's a scene of Gandalf investigating the open tomb, where he runs into a very silly Radagast the Brown, who has some birds under his hat (we also saw a shot of his sled being pulled by bunnies). It turns out the opened tombs belong the nine Ring Wraiths. The biggest scene was Bilbo meeting Gollum. Despite being told what we were seeing were unfinished effects, Gollum looked great (and again, the 48fps gave him more of a sense of being actually there). The scene was cut a little slackly; I imagine the final version will be tighter. But it was good.  

Scenes from Warner Bros. Pictures’ “The Hobbit” Brought to Life in 48 Frames per Second on Massive Silver Screen

CINEMACON/LAS VEGAS – (April 24, 2012) – Christie Duo™ combined with the new RealD XL-DP Cinema System today to project Warner Bros. Pictures’ “Sneak Peek” of The Hobbit in 3D, presented at High Frame Rates (HFR) of 48 frames per second, achieving an unprecedented combination of uniformity and brightness.  Christie®, a global visual technology company, and RealD, a leading global licensor of 3D technologies, powered today’s major studio presentation in the Colosseum at Caesars Palace.

In the setup for this presentation, projection engineers calibrated the system using brightness measurements taken towards the edges of the screen, rather than at the center. The abundance of light available allowed the center brightness to be reduced considerably and still provided luminance measurements in excess of six foot lamberts (ft-L) across the better part of this massive 70-foot-wide screen. By combining the Christie Duo and the RealD XL-DP 3D Cinema System, exhibitors can actually achieve double the light output over the previous leading large format solutions, and at a significant overall value during regular, commercial movie showings.

“With the new RealD XL-DP Cinema System, there is a technical solution for achieving 3D brightness at 2D light levels on some of the largest movie theater screens in the world,” says Rod Archer, vice-president of Cinema Products, RealD. “RealD technology delivers twice the light of other 3D providers, allowing premium large format screens to demonstrate the true potential of digital 3D cinema with a lifelike and immersive 3D presentation without compromising brightness.”

Says Don Shaw, senior director, Christie’s Entertainment Solutions product management group: “Although it may seem too good to be true, the incredible experience delivered today by RealD and Christie was achieved on a silver screen, using Christie’s Pureformity Color™ Technology to  ‘control’ the center brightness, allowing us to obtain the most uniform image possible across this large screen. Standard Christie Solaria® projectors, the Christie Duo integration kit and the RealD XL-DP Cinema System combined to achieve this industry first, which will present a compelling alternative to the more costly, but half as bright, offering from the current large-format market leader.”

The RealD XL-DP Cinema System is a pair of matched left and right eye polarizing filters featuring the patented XL light recovery technology.  This Cinema System is designed for use on dual DLP projector installations on large screens, usually over 65 feet in width (20 meters).  Early users of this combination of the XL-DP Cinema System and dual DLP projectors report 3D presentation brightness at 2D light levels on screens as large as 92 feet (28 meters).

Christie Duo and Christie Pureformity Color™ Technology Immerse Audiences in the Movies
Introduced in February, the Christie Duo is a new dual–projector integration kit intended to give exhibitors the ability to create and deliver their own, branded premium theater experience.  The Christie Duo™ integration kit can be used with either 2K or 4K Christie Solaria® Series digital cinema projectors, purchased with new projectors or purchased as a standalone integration kit for Christie customers who already have Christie projectors. Christie Solaria® Series digital cinema projectors are the world’s best-selling, DCI-compliant digital cinema projectors, with close to 30,000 shipped and installed to date.

The integration kit features the choice of two configurations: a compact and convenient stacking system for 3D installations, or a new, innovative physical configuration that perfectly aligns every pixel on the screen for optimal 2D and 3D presentations. Coupled with automated features that easily calibrate, align and optimize the images from both Christie Solaria® Series 2K or 4K digital cinema projectors, Christie Duo delivers a completely seamless, premium movie experience for the world’s largest screens.

Pureformity Color™ Technology – a contraction of the words Pure and Uniformity – aptly describes Christie’s innovative ability to achieve optimal image color and brightness uniformity. While every Christie projector is built to exact DCI standards, every projection system has inherent color and brightness uniformity variations across the screen, especially towards the left and right hand edges. These effects can sometimes be exacerbated by certain screen materials and auditorium lighting conditions. Christie’s Pureformity Color™ Technology provides an unprecedented level of field optimization for these issues so that image quality perfection can easily be achieved across the whole screen.
About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

Christie’s Commitment to HFR
The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker's vision in stunning 3D HFR quality. For more information visit http://www.higherframerates.com.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
Christie Solaria® Series is a registered trademark of Christie Digital Systems USA, Inc.
DLP and DLP Cinema® are registered trademarks of Texas Instruments.
RealD is a registered trademark of RealD Inc.
All other trademarks are the property of their respective owners.

Clip Description From BadAssDigest (CBM had been previously credited in error)

Contact Me

Jim Dorey
Editor-in-Chief
jim (at) marketsaw (dot) com

All contents Copyright © 2006-2016, MarketSaw Media. All Rights Reserved. All copyrights and trademarks on this website belong to their respective owners.