Tuesday, August 18, 2009

Avatar Trailer Online Debut 7 am Thursday PST - Confirmed by Fox!

Michael here. It's now official - Fox has confirmed to me that the Avatar trailer will debut worldwide at the same exact moment (theory of relativity aside): 7:00 am PDT Thursday on

The official countdown image says it will be "coming to iTunes movie trailers". I'm unfamiliar with the format(s) iTunes uses for trailers, but I am hoping that Apple delivers the trailer in their usual 480P, 720P, and 1080P gorgeous, frame-by-frame capable Quicktime format.

So there is no confusion left. Apple has fixed the countdown clock so that it counts down to the same time regardless of where you are located. So if you live in Hawaii, the trailer will be online at 4:00 am Thursday morning. If you live in New York, it will be 10:00 am EDT. If you live in London, it will be 3:00 pm BST. If you are in Wellington, it will be up at 2:00 am Friday morning.

I've heard some people who are attending the Avatar Day screening say that they will be avoiding the trailer to get a fresher experience. And, of course, there is the possibility it will be leaked early by a projectionist somewhere. I'm hoping that doesn't happen.

What about you? Will you watch a bootleg if one pops up? If you are going to Avatar Day, will you watch the trailer first?

I personally can't wait to see the trailer in the cinema, in front of, perhaps, a repeat viewing of the amazing District 9, or my first viewing of Inglourious Basterds. I'm betting there will be stunned silence in the audience akin to what I experienced when The Phantom Menace, Independence Day, and LOTR trailers blew everyone to the back of the theater.

Can you believe that after well over a decade of anticipation, the world is about to get its first glimpse of James Cameron's next movie? It still seems surreal to me.

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