Fantastic Week At The Advanced Imaging Society and VR Society Lumiere Awards!

Dignitaries on the red carpet, including Jim Chabin, Ed Bedley Jr., Ivan Reitman, Jon Favreau and Roy Taylor

The Advanced Imaging Society and VR Society held their 8th annual Lumiere awards last week and year after year they always seem to one up the previous! This year was no exception at the completely filled venue at the Stephen J. Ross Theater on the Warner Bros. Studios' backlot.

I was blown away by the VR (virtual reality) demonstrations that were set up for attendees to try. Simply amazing content and we've only just begun in the space! Trust me, if you haven't seen some of these cinematic VR experiences - do it. And the Google Tilt Brush was the icing on the cake. Again - you have to experience VR to appreciate it. No amount of hype or traditional media will probably prepare you for it. You just have to try it!

Native 3D Wizards Ben Gervais and Demetri Portelli

On the Advanced Imaging Side of things, I have to make special mention of Ang Lee's BILLY LYNN'S LONG HALFTIME WALK. The native 3D team of Demetri Portelli and Ben Gervais continues to lead the world by example with their superlative work in native 3D (shot optically - not converted in post). It is a technological first for cinema with its first ever use of combined 3D, 4K, 120fps framerate, but more importantly - it works. Another masterpiece for Ang Lee. A Lumiere well earned for Demetri and Ben!

Further, I'd be remiss if I didn't mention the stellar 3D conversion and visual effects in Marvel's DOCTOR STRANGE. You know what I mean don't you? That astral plane projection scene - or the folding city scenes? Jaw dropping! Congratulations to Marvel Studios on your Lumiere.

I'm proud to be a recipient of Lumiere for last year's 40 BELOW AND FALLING (with an amazing crew and team) and honored to vote for this year's group of hopefuls. Let's take a look at the category nominees and winners:

3D Feature – Live Action
Assassin’s Creed – 20th Century Fox
Batman v Superman: Dawn of Justice – Warner Bros.
WINNER: Billy Lynn’s Long Halftime Walk – Sony Pictures Entertainment
Captain America: Civil War – Marvel Studios
Doctor Strange – Marvel Studios
Fantastic Beasts and Where to Find Them – Warner Bros.
Miss Peregrine’s Home for Peculiar Children – 20th Century Fox
Rogue One – Walt Disney Studios
Star Trek Beyond – Paramount Pictures
Suicide Squad – Warner Bros.
Teenage Mutant Ninja Turtles: Out of the Shadows – Paramount Pictures
The BFG – Walt Disney Studios
The Legend of Tarzan – Warner Bros.

Stereography – Live Action
Assassin’s Creed – 20th Century Fox
Batman v Superman: Dawn of Justice – Warner Bros.
Billy Lynn’s Long Halftime Walk – Sony Pictures Entertainment
Captain America: Civil War – Marvel Studios
WINNER: Doctor Strange – Marvel Studios
Fantastic Beasts and Where to Find Them – Warner Bros.
Miss Peregrine’s Home for Peculiar Children – 20th Century Fox
Rogue One – Walt Disney Studios
Star Trek Beyond – Paramount Pictures
Suicide Squad – Warner Bros.
Teenage Mutant Ninja Turtles: Out of the Shadows – Paramount Pictures
The BFG – Walt Disney Studios
The Legend of Tarzan – Warner Bros.

Packed house at the 2017 Lumieres - Jon Favreau seated at left; Ed Begley Jr. seated at right (Photo credit unknown)

3D Feature – Animated
Finding Dory – Pixar
Ice Age: Collision Course – 20th Century Fox
Kubo and the Two Strings – Focus Features
Kung Fu Panda 3 – DreamWorks Animation
Moana – Walt Disney Studios
Resident Evil: The Final Chapter – Sony Pictures
Sing – Universal Pictures
Storks – Warner Bros.
Teenage Mutant Ninja Turtles: Out of the Shadows – Paramount
The Angry Birds Movie – Sony Pictures
The Great Wall – Universal Pictures
The Legend of Tarzan – Warner Bros.
The Secret Life of Pets – Universal Pictures
Trolls – DreamWorks Animation
WINNER: Zootopia – Walt Disney Studios

Stereography – Animated
Finding Dory – Pixar
Ice Age: Collision Course – 20th Century Fox
WINNER: Kubo and the Two Strings – Focus Features
Kung Fu Panda 3 – DreamWorks Animation
Moana – Walt Disney Studios
Resident Evil: The Final Chapter – Sony Pictures
Sing – Universal Pictures
Storks – Warner Bros.
Teenage Mutant Ninja Turtles: Out of the Shadows – Paramount Pictures
The Angry Birds Movie – Sony Pictures
The Great Wall – Universal Pictures
The Legend of Tarzan – Warner Bros.
The Secret Life of Pets – Universal Pictures
Trolls – DreamWorks Animation
Zootopia – Walt Disney Studios

Outstanding Use of 2D to 3D Conversion
Assassin’s Creed – 20th Century Fox
Batman v Superman: Dawn of Justice – Warner Bros.
Captain America: Civil War – Marvel Studios
Doctor Strange – Marvel Studios
Fantastic Beasts and Where to Find Them – Warner Bros.
Miss Peregrine’s Home for Peculiar Children – 20th Century Fox
WINNER: Rogue One – Walt Disney Studios
Star Trek Beyond – Paramount Pictures
Suicide Squad – Warner Bros.
Teenage Mutant Ninja Turtles: Out of the Shadows – Paramount Pictures
The BFG – Walt Disney Studios
The Legend of Tarzan – Warner Bros.

3D Short
Panda Paws – DreamWorks Animation
Piper – Pixar
The Early Hatchling Gets the Worm – Rovio Entertainment
WINNER: Inner Workings – Walt Disney Animation Studios

High Dynamic Range – Live Action
10 Cloverfield Lane – Paramount Pictures
13 Hours – The Secret Soldiers of Benghazi – Paramount Pictures
Alice in Wonderland: Through the Looking Glass – Walt Disney Pictures
Batman V Superman: Dawn of Justice – Warner Bros.
Billy Lynn’s Long Halftime Walk – Sony Pictures Entertainment
Captain America: Civil War – Marvel Studios & Walt Disney Studios Motion Pictures
Deadpool – 20th Century Fox
Deepwater Horizon – Lionsgate
Doctor Strange – Walt Disney Studios
Fantastic Beasts and Where to Find Them – Warner Bros.
For A Few Bullets – Wanda Pictures
Force 2 – Viacom 18
Hardcore Henry – STX
Independence Day: Resurgence – 20th Century Fox
Inferno – Sony Pictures Entertainment
Jack Reacher: Never Go Back – Paramount
L.O.R.D (Legend of Ravaging Dynasties) – LeVision
La La Land – Lionsgate
WINNER: Live By Night – Warner Bros.
Miss Peregrine’s Home for Peculiar Children – 20th Century Fox
Now You see Me 2 – Lionsgate
Pete’s Dragon – Walt Disney Studios
Star Trek 3: Beyond – Paramount
Suicide Squad – Warner Bros.
The BFG – Walt Disney Studios
The Divergent Series: Allegiant PT.1 – Lionsgate
The Jungle Book – Walt Disney Pictures
The Legend of Tarzan – Warner Bros.
Warcraft – Legendary Pictures & Universal Pictures
X-Men Apocalypse – 20th Century Fox

High Dynamic Range – Animated
WINNER: Finding Dory – Walt Disney Studios
Ice Age Collision Course – 20th Century Fox
Kubo and the Two Strings – Universal Studios
Moana – Walt Disney Studios
Teenage Mutant Ninja Turtles: Out of The Shadows – Paramount
Zootopia – Walt Disney Studios

Virtual Reality Categories

VR – Gaming
A Chair in the Room: Greenwater – Wolf & Wood
Accounting – Squanchtendo with Crows Crows Crows
Batman: Arkham VR – Warner Bros. Interactive Entertainment
Battlezone – Rebellion Developments
Chronos – Gunfire Games
Eve: Valkyrie – CCP Games
WINNER: Job Simulator – Owlchemy Labs
Raw Data – Survios
Space Pirate Trainer – I-Illusions
Star Wars Battlefront Rogue One X-Wing VR Mission – DICE & Criterion Games
The Gallery – Episode 1 Call of the Starseed – Cloudhead Games
The Lab – Valve Corporation

VR – Film Experience
Fantastic Beasts – Warner Bros., Google, Framestore VR Studio
WINNER: Ghostbusters VR Experience – Sony Pictures Entertainment, The Void
Star Wars: Trial on Tatooine – ILMxLAB
Suicide Squad: Special Ops VR – Warner Bros., Mob Scene & Atlas Entertainment, MPC VR & Legend 3D
The Jungle Book – Through Mowgli’s Eyes Part 1: Trust in Me – Walt Disney Studios & Tangerine Apps
The Martian VR Experience – 20th Century Fox, Fox Innovation Lab, RSA Films, The Virtual Reality Company

VR – Animation & CGI
Allumette – Penrose Studios
Apollo 11 VR Experience – Immersive VR Education
WINNER: Dear Angelica – Oculus Story Studio
Gnomes and Goblins – Jon Favreau, Wevr, Reality One
Grace – MacInnes Scott
Home: A VR Spacewalk – BBC & REWIND
Pearl – Google Spotlight Series
The Night Cafe: A VR Tribute to Vincent Van Gogh – Borrowed Light Studios
The Starry Night – Shanghai Media Group
theBlu – Wevr
Volt: Chain City – Vive Studios
Wide Awake President Trump VR Experience – MacInnes Scott

VR – Live Action
A Challenge – Brigantine Films
Cirque du Soleil, KÀ – Felix & Paul Studios
Knives – Adam Cosco
My Brother’s Keeper – PBS Digital Studios
WINNER: Nomads: Sea Gypsies – Felix & Paul Studios
Perspective Ch. 2: The Misdemeanor – Specular Theory & Rose Troche
The Harvest – Chapman University & AMD
The Mule – Dark Corner Studios
Through the Ages: President Obama Celebrates Americas National Parks – Felix & Paul Studios
VR Noir: A Day Before the Night – StartVR

VR – Episodic Content
Gone – Wevr & Skybound
Halcyon – Syfy (produced by Secret Location)
WINNER: Invisible – Doug Liman, 30 Ninjas, Condé Nast Entertainment (CNÉ), Jaunt VR, Samsung

Winner, VR - Documentary: THE CLICK EFFECT

VR – Documentary
A History of Cuban Dance – Lucy Walker
David Attenborough’s Great Barrier Reef – Atlantic Productions & Alchemy VR
Defying the Nazis VR – LIFE VR
Rhinos on the Move – Discovery VR
WINNER: The Click Effect – Annapurna Pictures & Here Be Dragons
The Edge of Space – KonceptVR

VR – Journalism
Calais: The Jungle – Sky News
Chernobyl 30 Years Later – ABC News VR
Defying the Beast – World Vision & Koncept VR
Great Performers: L.A. Noir – New York Times VR
Out of Exile: Daniel’s Story – Nonny de la Peńa & Emblematic Group
Remembering Pearl Harbor – LIFE VR
Struggle for Survival in the Devastated City of Aleppo – CNN
WINNER: Take Flight – New York Times 
“Toxic Tour” 360 – Oil Exploitation in the Ecuadorian Amazon – Huffington Post RYOT
Valen’s Reef – Vice

VR – Sports
360 Rio 2016 Olympics VR – BBC Sport
Closer (featuring David Beckham) – Sky VR & Sky Sports
Experience the Rio Olympics in Virtual Reality – NBC Olympics & Samsung
WINNER: Follow My Lead: The Story of the 2016 NBA Finals – Oculus & m ss ng p eces
NFL Immersed – Episode 1: Eagles Defensive Line – NFL Immersed & Two Bit Circus
NFL Immersed – Episode 4: Melvin Gordon & the Chargers Game Day Prep – NFL Immersed & Two Bit Circus

VR – Music
WINNER: Joshua Bell VR Experience – Sony PlayStation
Kygo: “Carry Me – The VR Experience” – Sony Music
OneRepublic: “Kids” – MPC Creative
Pentatonix: “Up on the Housetop” – Sony Music
TheWave – TheWaveVR
Waves – Wevr (with Reggie Watts)

VR – Branded
WINNER: 360 VR Tour of the Shinola Factory with Luke Wilson – Reel FX
Absolut Deadmau5 – Absolut
Audi’s VR Car Showroom Experience – Zero Light
Formula E “Leap of Faith” – REWIND
Jack Daniel’s 360 VR Distillery Experience – Jack Daniel’s & The Mill
Jaguar: I-PACE – REWIND (for Imagination & Jaguar Land Rover)
Reimagine, VR Film by Etihad Airways with Nicole Kidman – The Barbarian Group
Stan Lee’s Cosmic Crusaders – The Hollywood Reporter, GBI, POW, Legend VR
The Field Trip to Mars – McCann (for Lockheed Martin) & Framestore
The Nature Conservancy: This is Our Future – MPC Creative

Yours Truly and the amazing Jon Favreau

The 2017 recipient of the annual Harold Lloyd Award for Filmmaking goes to Jon Favreau! And deservedly so. His artful storytelling married to eye opening filmmaking technology has thrilled audiences time and time again. My favorite Favreau film (FavFavFilm?) is definitely CHEF although the original IRON MAN comes very, very close. It was wonderful chatting with him for the first time at the Lumieres!

I want to deeply thank Jim Chabin and his AIS team for their tireless work in pulling off these shows every year. It is an absolute pleasure to attend and cover them! Thank you Jim!!

Looking forward to what 2017 has in store for us in Advanced Imaging and VR! Stay tuned. As MarketSaw enters our 11th year of life, we're going to be making some awesome changes!

I'll leave you now with some poster shots of the cinematic VR content we were able to experience!