Disney is opening the vault to market TRON: LEGACY and why not, it is clearly going to open a lot of eyes and remains my most anticipated movie of 2010.
Here are a couple more MAJOR marketing schemes implemented by Disney:
First up is TRON Night (ala AVATAR Day). Disney and IMAX are teaming up on October 28 to screen 20 minutes plus from the movie!
I suspect it is the same footage I saw at THE 3D EXPERIENCE - and let me tell you, it is spectacular!! The geometric environments of the TRON universe and the astounding action sequences are going to leave us spellbound. The 3D rivals if not bests AVATAR!
You have to register at TronNight2010.com to get tickets and do so at 1pm (Eastern) on Tuesday, October 12. Not all IMAX theaters will be screening it - check the website's listings.
**AND**
Disney launched their new TRON: LEGACY Disneyland California Adventure theme park known as ElecTRONica last night!
This area of the Hollywood Pictures Backlot will be open on Fall weekends (Friday through Sunday).
Here are the details from Disney:
The fun starts in Sunshine Plaza at 6 p.m. when music, video, projections and a dance party welcome guests (a.k.a. Programs) and prepare them to enter the world of “TRON: Legacy.”
The second performance in Sunshine Plaza starts at 6:45 p.m., and following that, the portal will officially open and all aspects of ElecTRONica will be available, including Flynn’s Arcade, TRON: Legacy Exclusive 3-D Sneak Peek, End of Line club, face painting and the TRON: Evolution video game area.
There’s a great line-up of DJs this weekend. DJ GiangStar will be spinning tonight; DJ Michael Paul will change things up Saturday night, and DJ Derek Dunbar will be heating things up on Sunday evening.
This weekend you can see Laserman at 7:30 p.m., 8:30 p.m. and 9:30 p.m. on Friday, Saturday and Sunday. For future dates, check the show guide for the schedule.
Buildings in Hollywood Pictures Backlot will be mapped with “TRON: Legacy” images. Light cycles will zoom across the building facades, while other dynamic images from the film fill the street.
Before entering the studio area, guests will pass under the iconic Recognizer, the vigilant sentry on the lookout for unclassified “Programs” in the digital world of “TRON: Legacy.” With smoke and lights emanating from it, this ever-watchful vehicle seems to hover above the ground as it scans those who pass below.
At the center of the party is a DJ platform, complete with a laser beam beckoning guests of all ages to the fun. Here, professional DJs will keep the energy going with electronic party music while dancers costumed as “Sirens” and “Programs” from the movie rock out at locations throughout the party.
Also appearing on the Backlot Stage adjoining the dance floor will be Laserman, a performer who does amazing tricks to music with impressive lasers and light.
Near the dance floor, guests will find a re-creation of Flynn’s Video Arcade, a key location in the adventure of “TRON: Legacy.” At Flynn’s, gamers will shoot for the highest scores as they enjoy classic 1980s arcade games. Outside the Arcade, guests will be able to play the unreleased “TRON: Evolution” video games for popular home consoles, and take part in a nightly tournament. The new video games, which feature the iconic light cycles and light discs in stories that bridge the gap between the two TRON films, will be released on December 7.
Guests will get an extended glimpse of the upcoming film at “TRON: Legacy, Exclusive 3D Sneak Peek” (presented in the venue which, by day, houses Muppet*Vision 3D). The 3D preview has special effects exclusive to this theater.
Guests will be able to purchase food from a specially-themed food truck, along with glowing alcoholic and non-alcoholic beverages at the End of Line Club, inspired by an iconic new location in the world of “TRON: Legacy.”
Bring it on guys! We all know TRON: LEGACY is going to kick it up a notch so I don't feel these things are over the top at all. Movie opens December 17.
Sources: FirstShowing | /Film
