Tuesday, October 14, 2008

Quick Post: Christie Launches Industry First Technological Breakthrough for 3D

CYPRESS, CA – October 13, 2008 – Christie, a leader in digital cinema projection, is pleased to introduce its Brilliant3D technology that enables 3D content to be projected in full 2K resolution for digital cinema projectors utilizing 1.2” DMD chips from Texas Instruments. A first for the industry, this new technology will be available exclusively on all Christie digital cinema projectors and will be launched at ShowEast beginning October 13th in Orlando, FL. Following the successful demonstrations with RealD at IBC in Amsterdam last month, Christie’s new technology provides 33% more brightness for 3D content and uses only a single lens system.

“We’re very excited about this technological development from Christie. This advancement combined with our RealD XL system enhances the 3D experience tremendously. Together, we can fill screens up to 75ft in width with true triple-flash capable technology, making 3D films even brighter and clearer,” noted Joseph Peixoto, president of worldwide cinema, RealD.

Craig Sholder, vice-president of Christie’s Entertainment Solutions stated, “With more than 15 new movies slated for 3D release over the next 18 months, Christie’s new Brilliant3D will enable exhibitors to project 3D movies onto the largest screens—while reducing both lamp and electricity expenses. Christie engineers initiated development of this technology so that audiences would have the most compelling 3D experience.”

Christie Brilliant3D will be available on the world’s brightest 2K DLP Cinema® projectors, the Christie CP2000-SB and Christie CP2000-XB, as well as on the Christie CP2000-ZX. Christie’s CP2000-M digital cinema projector, based on the .98” DMD chip, will also feature Christie Brilliant3D technology. With this new technology, Christie now offers 3D in full 2K resolution at brightness levels not previously seen before in theatres.

Sholder added, “We’ve enabled our full suite of digital cinema projectors with Christie technology. And, our flagship Christie CP2000-SB will offer double the brightness for 3D projection than any other competitive product on the market. We’re thrilled to offer a much more viable solution to the industry for projecting 3D movies on medium and large screens. Christie remains at the forefront of the digital cinema revolution with 3D solutions for every exhibitor on any size screen.”

In addition, Christie is also announcing a new suite of variable prime zoom lenses that enable a convenient and cost-effective, single lens solution for 2D and 3D content regardless of format, keeping operating costs down. These lenses and new projector solutions will be available for the release of the 3D blockbusters scheduled for the upcoming holiday season.

ShowEast attendees will see Christie’s Brilliant3D technology in action on the Christie CP2000-XB showing select scenes from Lionsgate’s, “My Bloody Valentine”, and Disney’s “Bolt” 3D trailer on the Christie CP2000-ZX displayed at their booth # 1100.

This is awesome news for 2K digital projection. Gotta see this in action!

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