Tuesday, October 14, 2008

Quick Post: Reuse or Recycle Those 3D Glasses!


Los Angeles (October 14, 2008) – When Walt Disney Pictures’ newest animated comedy adventure BOLT opens Nov. 21, 2008, audiences in more than 1,000 theatres will not only enjoy a family film about an action-star dog who believes he has superpowers, they will be able to able to see it in RealD 3D, then – with no superpowers required – help save the earth by recycling their 3D glasses in the theater.

With the opening of BOLT, RealD is expanding a comprehensive eyewear recycling program, available for moviegoers to deposit their glasses after seeing a film. However, moviegoers will continue to have the option of keeping their glasses as a souvenir to remember their RealD movie experience. Since RealD launched as a company, recycling its glasses has been a goal. When JOURNEY TO THE CENTER OF THE EARTH opened in July, it began a successful pilot program with several exhibitor partners, leading to the new comprehensive program. There are over 30 3D films already announced to be released within the next three years.

“Like any successful recycling program, it’s about making it easy for people to recycle,” stated Michael V. Lewis, RealD chairman and CEO. “We appreciate the participation of our exhibitor partners and know that audiences will appreciate the convenience as well.”

About the Movie

For super-dog BOLT (voice of JOHN TRAVOLTA), every day is filled with adventure, danger and intrigue—at least until the cameras stop rolling. When the star of a hit TV show is accidentally shipped from his Hollywood soundstage to New York City, he begins his biggest adventure yet—a cross-country journey through the real world to get back to his owner and co-star, Penny (voice of MILEY CYRUS). Armed only with the delusions that all his amazing feats and powers are real, and the help of two unlikely traveling companions—a jaded, abandoned housecat named Mittens (voice of SUSIE ESSMAN) and a TV-obsessed hamster named Rhino (voice of MARK WALTON) -- Bolt discovers he doesn’t need superpowers to be a hero. Directed by Disney veterans Chris Williams and Byron Howard, BOLT is a hilarious, fun-filled, action-packed animated comedy adventure in Disney Digital 3-D.

RealD is the global leader in 3D, bringing the most advanced and enjoyable digital 3D experience to cinemas worldwide. RealD’s next-generation technology, deployed across the world’s largest 3D platform in 27 countries with more than 1,400 installations worldwide, provides a stunningly realistic viewing experience. The impact of 3D upon today’s moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, visit

Hey, it's a great idea to recycle those glasses if you do not intend on bringing them back for your next 3D movie like I do. If people can remember to bring them back for the next 3D trip, then reusing the glasses is the best option. I did not see a 3D glasses recycle box at my last 3D movie screening, but obviously that is not an indicator for the rest of the world. Let's get in the habit now, rather than later! Reuse or recycle please!

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