Friday, May 22, 2009

Great Move: Broadway Is Going The 3D Way

Jim here. There is a new show in town - direct from Broadway. A new company known as Fugobi is actively working with 10 Broadway shows to shoot their productions in 3D for distribution to movie theaters. The theatrical versions will be shown in limited runs.

Fugobi has not announced which shows are the focus of these runs as of yet. However, the amNewYork article lists the producers name, Marcus Cheong - it doesn't take a genius to figure out his ANGELS THE MUSICAL will be one of them. "ANGELS tells the epic story of the ancient war between the Angels and Lucifer’s fallen minions."

I have been advocating 3D events for quite some time now - glad to see it happening on Broadway. I would go one step further though by showing opening nights in live 3D and charge double or triple for that show. Then keep showing the recording of that event for a 1 or 2 week window at normal rates.

3D Broadway shows should open up a whole new revenue stream for these productions and improve awareness of the timeless industry in New York City.

Source: amNewYork

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