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Friday, May 29, 2009

Like Surfing? Experience It Without Getting Wet In 3D

San Diego-based multi-media production studio PassmoreLab, in conjunction with on-location entertainment company Lucid Dreams 3D, has begun principal photography on a new educational 3D surfing film called Physics of Surfing, available to science centers and museums later this year.

It’s science meets surfing in this truly exceptional educational project. Shown in the crystal clear beauty of high-definition 3D, audiences everywhere will be thrilled and amazed as they follow two professional female surfers to gorgeous locations around the world - including Hawaii's breathtaking North Shore and renowned surf spots along the California coast - exploring surfing's deep influence on modern culture while experiencing Mother Nature’s magificent power in the creation of our ocean’s waves.

Shot using PassmoreLabʼs proprietary 3D rigs, stereo synthesis conversion, and RED cameras in spectacular digital high definition, Physics of Surfing is an exciting addition to the rich history of surf cinema. Gorgeous scenery and incredible surfing action are the orders of the day as the surfers’ grace and athleticism illustrate principles of physics, culture and history.

“The digital 3D science adventure is something we take seriously and do quite well,” said Greg Passmore, President of PassmoreLab. “On this film, the audience will be transfixed in a completely immersive 3D surfing experience, and learn a thing or two along the way.”

Pro Surfers Julie Cox and Kyla Langen, the two featured surfers in the film, are both longtime surfing competitors and aficionados. Cox, a talented longboarder who also works for the California Surf Museum, has competed in contests around the globe - winning California coalition events and consistently placing in the top 10 of international events held in Australia, New Zealand, and Japan. On the other hand, Langen's radical, aggressive style is pure excitement. She's surfed professionally in over twenty countries and works with the Cousteau Foundation's CELP program as a youth instructor. Both women are also surf coaches and share an intense affection for the sea.

“Julie's lyrical, flowing surf style is a joy to behold. Her empathy for the ocean is truly inspiring,” said Executive Producer James Humann of Lucid Dreams 3D. “While Kyla’s style is like listening to rock 'n' roll - daring, brash, reckless – and her love of the ocean is completely infectious.”

Unlike other surfing documentaries, Physics of Surfing is a 35-minute educational film that uncovers the physical science of ocean waves and the art of surfing. In this captivating presentation, the filmmakers explore how energy moves through water, building and combining its force, traveling thousands of miles over the course of weeks until the ocean floor underneath disrupts the wave’s formation and causes it to pitch up and collapse. The film also investigates the science behind various surfing styles and how surfers instinctively address such notions of gravity and buoyancy while using the energy of motion to ride waves.

Further, the film looks at how the modern technology of surfboard design affects a board’s performance on the wave. Audiences will experience the exhilaration of surfing while learning how surfers play with nature's purest form of energy and power.

The musical legacy of surfing is a rich and exciting element of surf culture and Physics of Surfing honors this with a truly inspired soundtrack. Produced by Dusty Watson, it includes tracks from instrumental surf-rock mainstays Slacktone and previously unreleased material by Southern California's legendary skate-punk band Agent Orange (Tony Hawk's Pro Skater 4). Since the late 70s, Agent Orange has had an enormous influence on the skate-punk/surf-rock scene and Slacktone are widely regarded as the greatest exponents of the genre. Rounding out the musical lineup is punk supergroup Osaka Popstar - the standard bearers of old-school punk in the 21st century - featuring members of the Ramones, the Misfits, and Black Flag.

Physics of Surfing, a beautiful, high definition 3D celebration of surf, science, and music, will be available for distribution to science centers and museums everywhere by December 2009.

About PassmoreLab
PassmoreLab is a San Diego-based multi-media production studio that specializes in 3D production and 2D to 3D content conversion. The studio custom-designs and builds its own RED camera 3D rigs for both conventional and rugged film productions, shooting everything from feature films, television and science documentaries, to underwater diving, extreme sports and cave exploration.

State-of-the-art facilities include a full 3D production studio, video/film post-production, optical development lab, and a software development environment. Production includes 2D, 3D, high dynamic range time lapse, stereoscopic microscopy and cutting-edge simulation technologies for real time SFX. PassmoreLab’s proprietary technology for 2D to 3D video and film conversion is unmatched in the industry, in both turnaround times and conversion costs.

PassmoreLab has additional offices in Russia and the Philippines. For more information, visit www.passmorelab.com.

About Lucid Dreams3D
LD3D was formed to express 3D technology and art for on-location entertainment, music videos, cinema and marketing/advertising. Founder James Humann, an intellectual property lawyer, formerly served as Senior Director of Business Affairs at Hard Rock International. Because of its combination of art, science and law, LD3D helps clients develop technology, produce content and protect assets. For more information, visit www.luciddreams3d.com.

In Related News: Steve Glum Has Joined PassmoreLab

Steve Glum has joined PassmoreLab as the head of Branding and Distribution. Mr. Glum comes from Ripley Entertainmenet where he served as VP of Marketing & Branding.
“PassmoreLab is an extremely innovative 2D & 3D company, and matches perfectly with my style of brand-building and forward distribution,” says Glum. “The content is amazing and they certainly have plenty of it. The opportunities to distribute our titles to television, wireless, theatres, science centers and the attractions worlds, both in the 2D and 3D environments, are just endless.”

While at Ripley Entertainment Inc., Glum led international brand development, consumer marketing strategy, and creative services. He also led the 3D conversion of the archived Ripley’s vault footage catalog, spearheaded new openings in Times Square and Piccadilly Circus, and has produced all television creative for the company since 2005.

Greg Passmore, President of PassmoreLab, stated that Glum's focus will be on helping PassmoreLab with brand awareness and furthering the company's expansion into television, the location-based entertainment market, and building on the company's long history of film production and simulators. "Steve will be a great asset to our team at PassmoreLab," said Passmore. "His experience and abilities are a perfect fit for our company and our goals for the future."

"Steve's branding experience will help carry our message into today's traditional and alternative venues to allow our content and technology to educate, entertain, and amaze," said Passmore. "Whether it is television, a theater, museum, thrill ride, or planetarium, PassmoreLab delivers an experience that merges technology and art."

IAAPA awarded Glum two International Marketing Excellence Awards at its Brass Ring Awards in 2008. Glum's work in the industry has also been recognized by the Ontario Tourism Awards for best online strategy in 2007 and by Advertising Age magazine.

Glum has also held positions with House of Blues and The Walt Disney Company. He earned a bachelor's degree in Marketing from Stetson University and completed the IAAPA Institute for Executive Education program from The Wharton School at the University of Pennsylvania.

PassmoreLab is a sponsor of MarketSaw

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