Monday, August 03, 2009

In Amsterdam This September? Check Out A Day Of 3D Training: Previz, Shooting And Editing At IBC2009

New routes to 3D content during D Cinema Day at IBC 09

Monday September 14th is officially D Cinema Day at IBC 09, and in the morning the focus will be firmly on stereoscopic 3D for the cinema. Chaired by 3D film producer and session architect Phil Streather, CEO of pioneering giant-screen movie production company Principal Large Format, the morning’s programme will guide delegates through the complete process of 3D movie-making; from pre-visualization, through stereo 3D acquisition and on to stereo 3D editing.

“If 3D is going to drive our industry forward, then we are going to need fantastic 3D content, and plenty of it,” comments Streather, whose 3D Masterclass at IBC 08 drew hundreds of attendees.

D Cinema Day Executive Producer, Dave Monk says, “We are delighted to have Phil’s input on this session. He is one of the most knowledgeable producer/consultants working in Europe today and he has opened his little black book and pulled together a world class set of speakers.”

Continues Streather, “The purpose of our programme on D-Cinema Day at IBC 09 is to ensure that people are aware of the latest tools in 3D content creation and editing, how they can be used, and what benefits they can bring to a project. Not everybody can afford current high end 3D post production tools. But there are alternatives out there that are cheaper and more accessible to smaller or independent production companies, and our aim is to showcase some of them to an audience that might so far have limited or no experience of 3D movie-making. The more people who can have access to tools to make good 3D the better.

“Thus the morning has a narrative with a beginning, middle, and end: a beginner’s guide, followed by tutorials on how to previzualise 3D before shooting, how to shoot, and finally how to edit.”

Part 1: Primer
The session begins with a primer offered by Bernard Mendiburu, renowned LA-based CGI stereographer whose credits include ‘Meet The Robinsons’ and ‘Monsters vs. Aliens’. A respected industry consultant and author of the newly published book, ‘3D Movie Making: Stereoscopic Digital Cinema, From Script to Screen’, Mendiburu will offer an overview of the latest developments in 3D workflow which will enable delegates to get the best from the three presentations that follow.

Part 2: Pre-visualization
The second part of the session will be led by Ken Schafer, President of Innoventive Software, who will look at pre-visualization. A provider of cutting-edge software solutions for the film and television industries since 1991, Schafer will demonstrate how Innoventive Software’s latest package, FrameForge Previz Studio 3, allows users to prep live-action stereo 3D shoots.

Part 3: Image capture
The session’s third presentation will be by the acclaimed stereographer Steve Schklair, CEO of 3ality Digital, who returns to IBC to demonstrate the tools that are needed to capture the very best stereo images. Schklair, whose most recent work includes overseeing the production, post-production and completion of ‘U2 3D’ at the 3ality Digital studio in Burbank, California, will use projected images from live cameras positioned outside the Auditorium to demonstrate alignment, misalignment, image correction, interaxial and convergence shifting, and much more.

Part 4: Editing
Editing and image manipulation take on new importance in the 3D movie-making process, with stereoscopic depth and acquisition inconsistencies needing to be processed to ensure viewer comfort and the proper deployment of dramatic effect. The morning’s final presentation, hosted by David Newman, CTO of CineForm, will demonstrate how the company’s neo3D plug-in for Final Cut Pro can manipulate images, correct vertical misalignment, perform Horizontal Image Translation and more; all using the revolutionary and virtually lossless CineForm codec, as used on the Oscar-winning ‘Slumdog Millionaire’.

Commenting further on the programme, Phil Streather adds: “The second, third and fourth sessions will be a complete antidote to the theoretical, PowerPoint-based approach of so many industry seminars. Using the IBC Big Screen in the RAI Auditorium, which holds 1,000 people, our speakers – who are all professionals at the top of their game – will demonstrate the latest 3D imaging techniques in real time, using real-world content, in a real cinematic environment. This will give delegates an opportunity to see not just how stereoscopic effects can be created, but also some of the problems they may typically encounter along the way – along with appropriate solutions.”

The programme will end with a round-table Q&A session chaired by Streather and attended by all four speakers, during which delegates will get the chance to discuss the most pressing issues surrounding 3D movie-making.

“After they’ve attended this session, we just don’t want delegates to get started making 3D content,” concludes Streather. “We want them to create movies that are effective, appealing, impactful, future proof and, above all, profitable.”

To register for the session, please visit:

About Principal Large FormatPrincipal Large Format (PLF) was founded in 1998 by present CEO Phil Streather. PLF is a production company dedicated to developing and producing award winning 3D Giant Screen (IMAX) features, 3D Theatrical Documentary features and 3D HDTV.

For further information, please contact:
Phil Streather, CEO
Tel: +44 (0) 1373 813 301

Press contact:
Katinka Allender
PR Consultant
Tel: +44 (0) 1491 571402

I fully endorse this lineup! I have known Phil and Steve for years now - the content will be superb. Further, I just bought Bernard's book, ‘3D Movie Making: Stereoscopic Digital Cinema, From Script to Screen’ this spring and it is a great read.

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