Thursday, November 05, 2009

3D Producer’s New Video: Shooting 3D is as Easy as 1, 2, 3


Jim here. San Diego-based 3D producer PassmoreLab is announcing exclusively today on MarketSaw the release of a new self-produced short film entitled SHOOTING 3D: INTRODUCTION TO STEREOSCOPIC PRODUCTION TECHNIQUES that is intended as a “Quick Start” to de-mystify the production requirements and camera techniques of the genre and take the guess-work out of shooting live-action 3D productions. It was created as a tool for beginners and emerging 3D film-makers to better understand the process, from a seasoned 3D producer’s hands-on perspective.

“I have been shooting 3D for years, and trust me, I have made all the mistakes I care to remember,”
smiles Greg Passmore, president of PassmoreLab. “At the time, there were no real tutorials to speak of, and all of us in 3D were mostly learning the process by trial and error. Honestly, the error part can get quite costly, so I thought a 3D self-help DVD might be in order.”

SHOOTING 3D: INTRODUCTION TO STEREOSCOPIC PRODUCTION TECHNIQUES discusses camera selection, alignment, symmetry, proper mountings, editing tips, technique and a host of other technical details about how to shoot professional looking 3D productions, even without using professional gear or budgets.

The 2D video is 20 minutes long and was created for beginning 3D enthusiasts, focusing mainly on consumer and prosumer cameras and comparisons. SHOOTING 3D: INTRODUCTION TO STEREOSCOPIC PRODUCTION TECHNIQUES provides general information and advice from Passmore – he himself an industry pioneer – on 3D productions and how they are set up, calibrated, shot, and edited.

“It dawned on me one day that I was explaining 3D production over and over again at film festivals, so I thought I could create a tool that was much more helpful,” says Passmore. “With the added bonus that they could go back and replay anything they may have missed.”

2009 has been a great year for PassmoreLab. The independent studio has been busy producing a number of live-action 3D science and nature-themed productions – namely ‘Microworlds’, ‘The Extreme Nature of Bats’, and ‘Physics of Surfing’ to name a few -- as well as rolling out conversion after conversion, with the most high-profile title being the 3D conversion of the original 1968 George Romero zombie classic “Night of the Living Dead, Now in 3D!”, which premiered October 3 in Los Angeles.

The 3D industry in general has had a banner year as well, as consumers have embraced it worldwide. The explosion at the box office has been exceptional, as was evidenced again recently with Sony’s $30 million opening weekend for CLOUDY WITH A CHANCE OF MEATBALLS 3D. The emergence of a 3D Blu-ray DVD player for the home entertainment market is next on the 3D horizon, due out in 2010.

“Next year we will see more 3D at the theatre level, and ground-breaking new innovation in the home market, which is great news for the industry” said Steve Glum, Head of Branding and Distribution for PassmoreLab. “Our titles are uniquely poised and positioned to embrace both markets, as we continue to produce 3D content that can be enjoyed no matter where 3D lovers may be. And with our new Shooting 3D video, perhaps there will be even more 3D content out there.”

PassmoreLab’s Shooting 3D: Introduction to Stereoscopic Production Techniques can be purchased at Amazon.com for $24.95, as well as at www.passmorelab.com.

About PassmoreLab
Passmorelab, the “World’s Largest 3D Content Provider”, is a San Diego-based multi-media production studio that specializes in 3D production and 2D to 3D content conversion.  The studio custom-designs and builds its own RED camera 3D rigs for both conventional and rugged film productions, shooting everything from feature films, television and science documentaries, to underwater diving, extreme sports and cave exploration, click for reel http://www.passmorelab.com/PL2minTRAILER.mov.  State-of-the-art facilities include a full 3D production studio, video/film post-production, optical development lab, and a software development environment.  Production includes 2D, 3D, high dynamic range time lapse, stereoscopic microscopy and cutting-edge simulation technologies for real time SFX.  Passmorelab’s proprietary technology for 2D to 3D video and film conversion is unmatched in the industry, in both turnaround times and conversion costs.  PassmoreLab has additional offices in Russia and the Philippines.  For more information, visit www.passmorelab.com. 

I have LONG been an vocal advocate for increased stereoscopic 3D education aimed at aspiring filmmakers and this helps fit the bill. Very excited to see this on the market and at a very reasonable price! A great first step. To see our other posts on 3D education, click here.



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