Thursday, June 17, 2010

Studios Shuffle Release Dates And THE GREEN HORNET In IMAX 3D!!

In a bid to maximize profits by arranging an optimum release schedule for their movie lineups, studios are continuing to shuffle their film deck.

Sony is moving PRIEST yet again! Originally it was a 2D movie set for release on August 27 of this year, but they decided to go the 3D route and slated January 14, 2011. Sony then decided that competition was a little heavy on that date and moved it to March 4, 2011. NOW it is penciled in for a May 13, 2011 release. Pray PRIEST keeps that date. :-) It is hard to keep up!

Keep your eyes on this one though - it looks like a great time at the movies.

A warrior priest (Paul Bettany) disobeys Church law by teaming with a young sheriff (Cam Gigandet) and a beautiful priestess (Q). The three band together to track down a band of renegade vampires who have kidnapped the priest's niece before they turn her into one of them.


Paramount's THE LAST AIRBENDER is being moved too. Originally slated for a July 2 opening, Producer Frank Marshall said that it will open a day earlier via Twitter.

So July 1 for M. Night Shyamalan's THE LAST AIRBENDER.


Sony's THE GREEN HORNET will be released in IMAX 3D along side its 2D and 3D counterparts on January 14, 2011. The movie will be digitally remastered for IMAX.

From the Press Release:
"Superhero movies typically play very well with IMAX audiences, making the release of The Green Hornet a great way to kick off our 2011 slate," said IMAX Chief Executive Officer Richard L. Gelfond. "We're pleased with the continued expansion of our relationship with Sony Pictures, and we're excited to work with them to reach our growing audience base with another quality film."

In the film, Britt Reid (Seth Rogen), son and heir to Los Angeles' largest newspaper fortune, is a rich, spoiled playboy who has been happy to maintain a direction-less existence. When his father James Reid (Tom Wilkinson) mysteriously dies, Britt meets an impressive and resourceful company employee, Kato (Jay Chou). They realize that they have the resources to do something worthwhile with their lives and finally step out of James Reid's shadow.

Kato builds the ultimate weapon, The Black Beauty, an indestructible car with every weapon and gadget imaginable and Britt decides that in order to be heroes, they will pose as villains. With the help of Britt's new secretary, Lenore Case (Cameron Diaz), they learn that the chief criminal in the city is named Benjamin Chudnofsky (Christoph Waltz). He has united all the gangs under his power, and he quickly sees that the Green Hornet is a direct threat to the prosperous criminal underworld he controls. Directed by Michel Gondry. The screenplay is by Seth Rogen & Evan Goldberg, based upon "The Green Hornet" radio series created by George W. Trendle. The film is produced by Neal H. Moritz.

THE GREEN HORNET In IMAX 3D? I'll go along with that! :-)

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