Wednesday, August 24, 2011

3ality Digital Acquires Element Technica

Exciting news! Our friends over at 3ality Digital have just acquired the 3D rig specialists over at Element Technica - these two companies have worked well together during past productions and this union makes perfect sense. The marriage of 3ality's production expertise with ET's rigs and manufacturing will help them push 3D's gold standards.

The value of the deal is "several million dollars in cash, plus equity," said Steve Schklair (pictured), formerly CEO of 3ality Digital and now CEO of the combined company, which will now be known as 3ality Technica.

The combined company can now boast such impressive productions as THE AMAZING SPIDER-MAN, THE HOBBIT: AN UNEXPECTED JOURNEY, PROMETHEUS and JACK THE GIANT KILLER as well as TV events like the FIFA World Cup.

Wow. This move will certainly shake things up a bit in the 3D production world. Congratulations to all those involved! I know there is more action brewing within this space and I will get it to you the second I can! Stay tuned.

Source: Variety

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