Friday, April 20, 2012

Embargo Is Lifted: THE AVENGERS Reviews Start Pouring In! Kevin Feige Updates On Recent Call Back For The Movie...

Well it's time. Marvel has lifted the embargo and is allowing media to voice their thoughts about THE AVENGERS and thus far (and to no one's surprise after twitter reactions already) the movie is a critical hit. Rotten Tomatoes has the movie pegged at a 98% fresh rating and holding.

Here are some quotes from various media outlets about THE AVENGERS:

Todd McCarthy, THR - "As creatively variable and predictably formulaic as the Marvel films have been, this one will not only make the core geek audience feel like it’s died and gone to Asgard but has so much going for it that many non-fans will be disarmed and charmed. This is effects-driven, mass appeal summer fare par excellence, that sought-after rare bird that hits all the quadrants, as marketing mavens like to say."

Justin Chang, Variety - "As written and directed by the ever genre-savvy Whedon, it’s a clean-burning, six-cylinder entertainment that exudes discipline in every particular, from the script’s balance of sincerity and self-effacing humor to the well-integrated visual effects to the keen sense of proportion that governs the ensemble. Whenever the possibility of boredom or excess rears its head, Whedon finds an elegant solution."

Oliver Lyttleton, The Playlist - "It’s not just the best Marvel movie to date (although it is that), and it’s not just in the very top tier of superhero movies (although it is), but it’s one of the most all-around satisfying summer blockbusters since God-knows-when."

Eric Eisenberg, Cinemablend - "As a lifelong comic book fan, I walked into The Avengers with the highest hopes and deepest fears. A little over two hours later, as the credits began to roll, I turned to the friend sitting next to me, smiled and exclaimed, “They actually did it!” What Whedon and Marvel have created here is not just extraordinary, but one of the most entertaining and satisfying comic book movies yet."

Eric Goldman, IGN - "Iron Man and Captain America probably get the most screen time (or at least the most focus). And while Whedon and the funny and clever Tony Stark seem made for each other, I was very impressed how he handled Captain America, who is a far more straightforward and unwaveringly noble fellow than Whedon – who prefers his characters to be a bit more ambiguous and flawed — is known for, but one he handles very well, as Cap takes on the leadership role he was destined for."

James White, Empire Magazine - "A joyous blend of heroism and humour that raises the stakes even as it maintains a firm grip on what makes the individual heroes tick."


Producer Kevin Feige updates (via Blogomatic 3000) on just what Joss Whedon and the A-list talent were shooting the night of the premiere in Los Angeles:

"I will tell you this: It was not a scene. It was not a scene. There’s little things. It’s been blown out of proportion. Which is fun, I like that things are blown out of proportion. Sometimes they’re true sometimes they’re not. There is the potential that there will be one little change. People might not even notice it. It’s not a big thing."

So anyone's guess as to what was actually shot that day. A set up for IRON MAN 3? CAPTAIN AMERICA 2? THE AVENGERS 2? THOR 2? Actually it's a great marketing angle for free publicity and if that's the case - bravo Marvel.

Contact Me

Jim Dorey
jim (at) marketsaw (dot) com

All contents Copyright © 2006-2016, MarketSaw Media. All Rights Reserved. All copyrights and trademarks on this website belong to their respective owners.