Friday, April 20, 2012

3ality Technica To Help Broadcast The Summer London Olympics!

Cool news regarding 3D and the summer London Olympics! 3ality Technica will be there in force to help the Olympic Broadcasting Services deliver the exciting content providing their equipment and expertise. The confidence meter for an enjoyable broadcast from the historical gathering just went up significantly!

"We volunteered our expertise to OBS and said we will do whatever it takes to help you because this event has to be well done," said Steve Schklair, CEO, 3Ality Technica. "It will hurt the 3D industry if it is not."

"The 3D Olympics needs to be more than technically perfect," he added. "If the 3D feed of the Opening Ceremony, for example, is not more compelling than the 2D feed then people will switch back to the 2D. Our concern is about generating compelling content."

From 3DFocus:

There will be a 3D operations centre in the IBC (International Broadcast Centre) to receive and distribute signals and to produce a dedicated 3D channel broadcasting 16 hours a day for the Games’ duration and a daily highlights programme as part of the 3D channel transmission. More than 230 hours of 3D will be produced in total.

The intention is that 75-80% of the coverage will come from native 3D cameras and 25-20% from 2D converted cameras.

Live coverage is currently planned for the opening and closing ceremonies, athletics, gymnastics and synchronised diving with possible additional live coverage from canoeing and aquatics (swimming, synchronised swimming, diving and water polo).

The ENG crews, armed with Panasonic AG-3DP1 twin-lens camcorder s, will provide feeds for the highlights package for sports including basketball, beach volleyball, boxing, equestrian, judo, cycling and wrestling.
The 3D feed will be offered by the BBC, CCTV (China), Sky Italia, Australia’s Channel Nine, France TV and NBC.

There are now just 100 days to go before the London Olympics games commence. It was also confirmed today that Virgin Media will be carrying Eurosport 3D - a dedicated channel which will broadcast eight hours of live footage and four hours of highlights from the games, starting July 27tth.

Steve is bang on. The Olympics is such a monumental period of time in broadcasting that any hiccup in the 3D presentation would reflect badly from the sheer number of people around the globe watching it. Thanks for stepping up 3ality Technica!


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