Monday, August 06, 2012

THE GREAT GATSBY Moves To Summer 2013 Avoiding The Crowded Christmas Season

In a bit of surprising move, Warner Bros. has picked up it's Christmas Day opener THE GREAT GATSBY and moved it to next summer.

Says the studio: "Based on what we’ve seen, Baz Luhrmann’s incredible work is all we anticipated and so much more. It truly brings Fitzgerald’s American classic to life in a completely immersive, visually stunning and exciting way. We think moviegoers of all ages are going to embrace it, and it makes sense to ensure this unique film reaches the largest audience possible."

I say a bit surprising as the movie is kind of a festive type affair perfect for holiday season parties and New Years Eve and further it removes it from consideration for 2012 awards. That said, there are a number of tentpoles opening in the Christmas timeframe and to best highlight the beauty of the movie it should have a cleaner swath around it at the box office. Time will tell if it was the right move.

Here's the movie's storyline:
THE GREAT GATSBY follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz, bootleg kings, and sky-rocketing stocks. Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and her philandering, blue-blooded husband, Tom Buchanan. It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits. As Nick bears witness, within and without of the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.

Stay tuned for more info and the exact date of release once we receive it. THE GREAT GATSBY is now slated for release in the summer of 2013.

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