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Showing posts with label The Great Gatsby. Show all posts
Showing posts with label The Great Gatsby. Show all posts

Monday, August 25, 2014

Summer Stereographer Interview Series: THE GREAT GATSBY's Jeff Amaral


Our Summer Stereographer Series this year has a great list of the world's best stereographers and technicians and our goal is to enlighten you about the modern stereographer, his/her role in major tentpole productions, new technology and expert advice for the up and coming new generation of 3D creators. Be sure to check out all our interviews right here. 

Next on tap for our series is Jeff Amaral who has had his hands in many 3D silos including being a leading Stereographer and 3D Producing Engineer with the 3ality Technica team that made global broadcast history with the first live 3DTV transmissions in 2008-09. He was also Key 3D Engineer and Stereographer: Satellite Unit on THE GREAT GATSBY and Stereographer: Splinter Unit on X-MEN: DAYS OF FUTURE PAST.

As an avid 3D Filmmaker, Jeff brings both a creative and technical passion to 3D cinema. In addition to over 20 years of feature film production experience, Jeff has been actively working in S3D Cinema since 1999 and he helped create the 2005 IMAX / Playtone documentary MAGNIFICENT DESOLATION for Executive Producer Tom Hanks.

After traveling the world to help launch the first live S3D Broadcasts in 5 additional countries, Jeff has created compelling S3D imagery for numerous live music, sports, television, and IMAX clients. Most recently, Jeff has helped pioneer the use of digital twin-camera systems for native stereo 3D imaging on the feature films THE AMAZING SPIDER-MAN, THE GREAT GATSBY, and XMEN: DAYS OF FUTURE PAST.

I appreciate your help with this series Jeff - thanks for helping out! What's your favorite 3D movie and why?
Jeff Amaral: My pleasure Jim! I was thrilled in 2004 when I saw POLAR EXPRESS in 3D as the first IMAX feature length film. Directed by Bob Zemekis, the film is a thoughtful, adult meditation on faith in modern times, balanced with a thrilling, immersive 3D adventure for kids. That picture, a performance capture, native stereo CGI film for kids, really tried to take full advantage of the emerging language of 3D Cinema.

You are transported into the world of a young boy, and embark on a quest to find out if Santa exists. A giant train arrives into your snow-filled cinema. You sink beneath the words on a page as if to get a different perspective and question what’s been written there. During the journey, you get to feel what it’s like to run with the wolves, to soar with an eagle, and hurtle toward certain doom on the top of a speeding locomotive. Fantastic.

From what I’ve seen lately, the real progress in the evolution of the language of 3D Cinema is being driven forward by the independent 3D film community. For example, Wim Wenders 3D documentary PINA is an awesome contribution to the global dialogue of this medium.

I truly hope that more great directors will consider exploring live action 3D for dramas and non-VFX explosion movies. I’m looking forward to seeing Wenders’ upcoming 3D drama EVERYTHING WILL BE FINE.

Explain your thoughts on the native 3D vs. the 3D post-conversion debate as it stands with today's technology?
JA: There isn't a debate.  Native is far superior. So superior, in fact, that anyone discussing the “debate” isn’t interested in picture quality at all, nor in serving the eyes or hearts of their audience.
Post Conversions are great to help fill in the gaps in the current state of native stereo cinematography, but it’s not an option for an entire live action film, GRAVITY notwithstanding.

Here’s how I see it: While it may be true that a 2d picture is worth a thousand words, a 3D picture is worth a library. It’s simply more information contained in the frame, a massive amount more. Over 100 years later, I can still step into a native stereo 3D photo from China shot in 1900 like I am time-travelling; it still moves me into a deep emotional connection with the subject across a century of time. That feeling doesn’t exist with any of the current 3D post-conversion processes.

3D post Conversions are a series of paper-dolls cut out and strung together with dark fuzzy gaps in between. It’s an easy studio marketing solution to justify an up-charge, but as might be expected, the audience has already tired of such over-processed product, and it’s slowing the evolution of the language of the 3D Cinema Medium to a crawl.

TOP two questions for Directors and DP’s when the studio offers 3D post-conversion as a total solution:
A.   How can we let some poor VFX kid chained to a box destroy our academy award winning actress’ face for a large percentage of our global audience?

B.   If we can use the greater information contained in the 3D frame to reach an audience with a deeper emotional impact, a deeper understanding than we previously were able to...would filmmakers of integrity would want anything less for their audience?

What do you make of the negative comments that Seamus McGarvey has made regarding 3D?
JA: This is the bleeding edge of the language of storytelling, and it’s not for the faint of heart.
I have such great respect for cinematographers such as Allen Daviau, Simon Duggan, Newton Thomas Sigel, and Benoit Debie who in spite of the technical challenges of native 3D shooting, were willing to dig into the medium and explore what is possible out here on the frontier.

Of course I’ve also dealt with a number of older cinematographers that were downright scared about the change to digital, let alone native stereo 3D. All I can offer to them is don’t be scared, be BRAVE. You can help write the language of this rapidly evolving medium.

How do you position China now on the world cinema stage now that they have ~20,000 3D screens in place and growing?
JA: Reportedly there’s a billion people that have been trapped under Marxist national identity stories for a very long time. The people there are probably desperate to get as much information as quickly as possible to help them grow out of their trap. What will they do when they realize who they truly are and what will they want from the west? I have no idea, but I believe strongly that the only answer for any tyranny is education. Screening 3D large format educational films alongside movies of multi-cultural superheroes battling against tyranny and oppression may well be the best way to foster change there. For my part, the day that AI WEIWEI wants to make a 3D movie, I’m going to help make it happen.

What brought you to 3D in the first place? (chance, study, interest, etc)
JA: I was raised in New England, and when I was 7 years old my mother gave me my first Viewmaster, brought home from a trip out to California. I started out with the 3 reel sets from the Universal Studios Backlot Tour, Knotts Berry Farm, and a collection of awesome Peanuts Cartoon dioramas. For example, the Snoopy and the Red Baron series were real model planes and puppets, shot on miniature sets and lit with strong, super-saturate colors. I’m fairly certain that they led me directly into a lifelong pursuit of theatre and cinema lighting, which grew into 3D Photography. The next thing I knew, I was living in California and making 3D movies. So I guess it’s true, I can actually blame my mother.

Well thanks to your mother, the world is enjoying better 3D! What is your preferred set up on set? (camera, rig, lens, etc)
JA: My preferred set up always starts with smart people, committed to the work. I try to hire the right team, and not get attached to which hammer they choose to use. That said, I’ve had a number of no hassle shoots with teams that were fluent with 3ality Technica gear.

Are there any new stereoscopic technologies coming out in the field that has your interest?
JA: Yes, but I’m really looking forward to the day that my handheld will have the power to document the entire data set of a “what if” scene that we have staged, and stream the story as we go to multiple venues around the globe.

When working with optics, do you find there is disparity between how long it takes to make a 2D lens change verses a modern 3D set up?
JA: There is no longer an on-set difference worth mentioning, because a good camera team is a good camera team, whether working in 2D or 3D. Forgive me for speaking plainly, but that kind of question only applies to FLAT FILMMAKERS, trying to wrap their brains around changing the way they have always done things.

How long should it take to do a lens change? A better question might be ‘How many shots do you really need to tell the story correctly in 3D?’ There is such a greater emotional impact in a 3D shot that you may find that you get away with far fewer shots. Might our creative time be better spent handcrafting each frame and sculpting the performances? I realize that I might be old-fashioned, but why would I waste our precious time together with the hustle and bustle of counting how many set-ups a day we get, or getting shots that we don’t need?

If you have worked with 3D conversions as a stereography adviser on set, how are the general interactions with the cinematographer and director as opposed to a native 3D production?
JA: I love it! It’s like 1st contact with an alien species, or perhaps preaching to the heathen in the wilderness. A delicate dance to be sure, but most of us are great movie lovers and so far it’s been easy to find common ground.

What would be your favorite shot for 3D and why?
JA: I can’t wait to see Tilda Swinton in 3D, the way she creates a character’s body language is like cold water magically brought forth into the dying desert of the flatlanders.

Obviously 3D has matured since the late 2000's both in technology and expertise. What credentials / experience would you mention that helps separate you from the field and brings you to the top of the industry?
JA: Anyone can learn to use the gear, but it takes time to learn how to see. I bring something to the medium that very few people have, a genuine love and respect for 3D Cinema and the history that brought us here. I grew up in the theatre and then transitioned into flat cinema; For me, 3D Cinema is the ultimate marriage of those two very different worlds, and I’m an enthusiastic proponent of the best of both. If you are a lover of storytelling, and you care about how your stories affect the planet, then I want to help you reach your audience with the greatest possible emotional impact.

What education would you recommend to up and coming stereographers / cinematographers in today's world?
JA: Ask yourself the question, What makes a 3D image different from a 2D image? You might start looking for the answer in the US Library of Congress Stereoview archives, by screening all the films in 3D from the 1950’s onward, and by patronizing a proper Theatre. I encourage students to consider the language of 3D from the perspective of both theatrical and cinematic history. There are many things that have never been seen on-screen nor said from the stage, this is an opportunity to write yourself into the history books.

Great point! Do you have a post-production software preference for working with the stereo images to do any fine tuning you need to do?
JA: The tool is only as good as the operator. That said, I’ve been very impressed by both Mistika and DaVinci operators.

How important is resolution? Would more pixels be more important for stereo 3D? Higher dynamic range? HFR?
JA: Yes, More is better, always. More information is what we are after in the pursuit of truth in the frame. In the future, it’s silly to have something like film grain blocking me from seeing what’s really happening in the story; it’s fun and nostalgic for sure, and sometimes it can be used to great artistic success for a story, but these are exceptions not the rule. For my part, I’ll never again watch the big game on my grandfather’s tube TV.

Are there any specialty filters that you find enhance the stereo images? How about specialty filters that you have found should never be used?

JA: I appreciate that DP’s often come attached to their old bag of tricks, and it’s true that specialty Filters and FLAT cinematography can be spectacular, but they’re tools developed over decades for an essentially different medium. In 2014, stereo matched lenses are just becoming readily accessible, but we still have to hunt through the bins at the rental house to find an acceptably matched set of basic ND Filters. That said, if you have a great in-camera idea that enhances a story point in some unique way, let’s test it.

Split focus diopters are a popular tool in 2D. Do you think a director looking for an effect like that can get that in stereo 3D?
JA: Sure, but I suspect that even De Palma would agree that you shouldn’t bring a knife to a gun fight? For my part, there is a danger in framing the discussion of contemporary stereo 3D content in relation to outdated special or visual effects. It is a different medium, a different LANGUAGE, that’s not quite THEATRE nor FLAT CINEMA. There are many tools that have been created to fulfill goals in FLAT CINEMA. Why would you want to restrict the advanced storytelling capabilities of the STEREO 3D medium by saddling it with a boat anchor like split focus diopter shots? That was cutting edge 40 years ago. Don’t get me wrong, if you want to cut one into your movie as an homage to your favorite director, then by all means we’ll find the best way to do it. It’ll be fun.

Open mic: What is the biggest challenge that you'd like to openly discuss about today's 3D?
JA: Cutting up the movie up into a ridiculous FLAT TYRANNY of 2 second shots.  It’s completely the opposite of the 3D aesthetic. The whole point of a 3D picture is that I can look at it longer, there just so much more to see. I can grok the content of a 2D image in the blink of an eye! Perhaps that’s one of the reasons why we cut so fast in 2D these days? But seriously, if Gene Kelly’s got legs, why are we cutting him up into little tiny pieces? I want to see him dance.

I usually encourage Directors & Editors to watch Gene Kelly in the Three Musketeers. Well before martial arts movies, it’s a first rate example of amazing sword-fighting skill, grace and athleticism. That movie is joy of wide frames and long takes, and the opportunity to see the real guy do all this amazing stuff. I’m a true fan of Johnny Depp’s work, but I can’t even watch the pirate movies today because I can’t see the sword-fights at all through the blur of edits. Either the actors do the fighting or the pictures do it. I prefer to see the actors.

Open Mic: What are you happiest about in the 3D field?
JA: That there are still people out there making amazing 3D content without a thought of financial or logistical concerns. They are passionate about the stories they tell, and they have found that 3D can enhance that story’s impact.

If there was one thing you could change about the industry what would it be?
JA: I do wish we could move a little faster from idea to eyeballs. Proper Bio Feedback for the direction of our species is fast becoming an endangered beast, and If we intend to hold up a mirror to nature we had best get busy.

What stories can be told in 3D that can’t be told via 2D?
JA: My late 3D Guru, Ray Zone, in his book 3D REVOLUTION wrote “stereography presents to the storyteller an expanded narrative palette with subtler and more seductive tools to invoke belief”. I’m really interested in expanding the 3D Cinema language palette by exploring flat thinking vs. multi-dimensional thinking, and finding ways to show the difference in Z-Space. If you recall, the world used to be flat. Then some humans started thinking about the question and lo and behold the world is actually round.

For example, in Zemekis’ POLAR EXPRESS, 3D makes it possible to literally sink to the opposite side of words printed on a page, when considering the opposite side of the story. That’s very interesting to me.

If they ever make a movie version of WICKED, the ultimate 2D-to-3D dissolve would take place when the story of the wicked witch intersects with our well known story of Dorothy. It would reference the B&W-to-Color dissolve in the Wizard of Oz, but when we consider the wicked witch as the hero of her own story, our understanding of the original story expands beyond 2D Propaganda and into Dimensionality. That's the stuff of cinema history.

There must be a proper 3D movie that’s coming, the “PLEASANTVILLE” of 2D & 3D if you will. I can’t wait to work with those kids. It’s going to be blast.

Thanks so much for your time on this Jeff! We appreciate it a great deal and thank you for your work that you are doing on movies like THE GREAT GATSBY. I thoroughly enjoyed seeing the classic tale so wonderfully brought to 3D screens.

Stay tuned for our next interview in the Summer Stereographer Series coming soon!

Thursday, August 29, 2013

Baz Luhrmann Wants To Convert Moulin Rouge! To 3D !

After the great success of The Great Gatsby in 3D Baz Luhrmann says he wants to convert his 2001 film Moulin Rouge! to 3D!

In an interview last week on Entertainment Weekly Radio, director Baz Luhrmann says that Moulin Rouge! 3D might be in the works soon, "Because conversion is getting better and better, I'm going to ask the guys at Fox… maybe can we convert Moulin Rouge! to 3-D," says Luhrmann, who shot The Great Gatsby (released on Blu-Ray Aug. 27) natively in 3-D. "Because I think in a strange way I was trying to make a 3-D movie."

Be sure to go to stores and buy the 3D Blu-Ray of The Great Gatsby if you didn't get a chance to see it in theaters. And if you did get a chance buy it anyways because the 3D was great! And keep an eye out for Moulin Rouge! in 3D whenever it arrives.

Wednesday, May 29, 2013

Give A 30 Second Video Review Of THE GREAT GATSBY And Win Some Swag From 3ality Technica!



Here's a cool contest for all you 3D aficionados out there! What did you think about the stereoscopic 3D in THE GREAT GATSBY? Feel strongly enough about it to put your voice behind it? Perfect - we've got a contest for you from the good folks at 3ality Technica.

To enter, simply review the 3D in The Great Gatsby in 30 seconds or less on video (on youTube or other social media sites) or write a review – in 140 characters or less – of The Great Gatsby and what you thought of the 3D, then submit it using online form found here.

Top creative reviews will be featured on 3ality Technica's website, and exclusive 3ality Technica swag will be sent to featured reviewers.

Pretty cool contest if you ask me! Here was my review to help you remember some things (not to sway your thoughts or anything).


Tuesday, May 14, 2013

Movie Review: THE GREAT GATSBY - 9.5 Stars, Spoiler Free!

What a treat! If you've read other critics panning the movie - do not listen to them! I can't emphasize this enough. Make up your own mind. But do go and see it. Take a look at RottenTomatoes. The critics have THE GREAT GATSBY at 49% currently (a joke), while the actual paying audience has it at 84%! These critics are WAY out of touch with reality. Further, TGG enjoyed an opening weekend of $50m+!

I felt reinvigorated and thoughtful upon leaving the theater. Think the opposite of how you feel after a explosion filled action movie. Think culturally relevant. If you don't go see this movie in theaters, in 3D, you are doing yourself a disservice. This is art in motion and in sound.

Here's the storyline for the movie:
Nick Carraway (Tobey Maguire), a young man from Minnesota, moves to New York to learn about the bond business. He rents a house in the swanky West Egg district of Long Island. He eventually meets his neighbor Jay Gatsby (Leonardo DiCaprio) and gets caught up in his world of extravagant parties and people. 

Based on the novel by F. Scott Fitzgerald, this story deals with the allure of fame and fortune, as well as the unbreakable bond of first love.


I'm going to jump right into the review...

Story - 98%. Adapted from one of the greatest writers we have ever known, F. Scott Fitzgerald, THE GREAT GATSBY delivers an extremely satisfying drama that pulls you in and doesn't let go. Brilliant characters illuminate the story from beginning to end and their journey is full of joy and peril. Life can flip on a dime and these characters live it. Almost flawless and wonderfully adapted, you won't want for a better trip away from your own joys and perils.

Acting - 95%. Leonardo DiCaprio is Jay Gatsby. His development as an actor has been a work in progress over the years. I remember seeing him in THE QUICK AND THE DEAD and thinking wow, this kid's going to be amazing in a few years. He hasn't let me down. His portrayal of JG captures his intense yearnings, patience, timidness and ultimately his obsessiveness - all brilliantly done. Director Baz Luhrmann's camera captures every nuance of JG's emotion through all the glitz and glamor of the era. I can't think of better casting. One scene in particular, again in the hotel room - Jay Gatsby reveals a chink in his emotional armor and perfectly summed up my thoughts on DiCaprio as Gatsby: Range and authenticity.

The only reason why I didn't give the acting a 99% or even 100% is Tobey Maguire. I am not a fan. His personality is appropriate diminutive in this movie, hinting at why he was cast, but Maguire just doesn't have believability. Nick Carraway needed to be more in awe, more out of place, more insane (at times) and have much more of a change by the end. He witnesses a great deal of things. Carraway needed to CHANGE much more than Maguire portrayed and I just didn't believe him as an actor. Still, he wasn't horrible. Miscast, but ok.

I've become more and more of a fan of Carey Mulligan of late. I first took note of her in DRIVE - she plays wonderfully enamored women who seem to fall for the wrong man. Perfectly cast as Daisy Buchanan.

Character Development - 92%. A wonderful and gradual exposure to Jay Gatsby was timed perfectly to continue with the wonderful and gradual exposure of what he was up to! Maguire's character should have gone deeper visually (the story was fine). I loved the evolution of Daisy 's character into the pure state of confusion. I must revisit this movie again soon to see how Luhrmann did it! Normally I am watching technique as much as the story itself, but I was lost in this movie so many times that I simply must investigate Luhrmann's technique in certain scenes once more. The hotel room scene toward the end in particular.

Suspension of Disbelief - 88%. I am conflicted on this section because on one hand sits the most wonderful treatment of Times Square I have ever seen for that era or any era for that matter (especially with the 3D), but on the other rests some fairly poorly painted mattes that had me shaking my head. Further the industrial blue collar zone outside of New York looked like more of a fantasy than reality. Like a purgatory. Perhaps it is meant to be that metaphor. I haven't read the book (I know!) so I can't comment on the various book club discussions on it's meaning. Perhaps it's due to it being told through the memory lens of an insane Carraway. Regardless, Times Square was amazing and I so wanted the camera to linger on that scene for much, much longer. The modern score helped draw me in as well. Not as a historical piece no, but as if I were there - accepted into - and at home with these characters.

Directing - 98%. What can I say? Almost perfect. This is art to me. Something I could watch over and over and over again and see something new every time. Without exception. That's art. It reminds me of standing in The Louvre and ogling paintings for hours, then going back and doing it again. It's moving to see beauty and it's all the more rare these days to see it in a motion picture. Heck, THE GREAT GATSBY belongs IN the Louvre. There are some continuity issues (pen position on paper, etc) but that's nitpicking (it did however break my suspension of disbelief). Baz Luhrmann's movies are pieces of art, but none as effectively done as THE GREAT GATSBY. It's a tour de force of imagery, sound and story magnificently woven with the unforgettable strands of a literary classic in stunning 3D immersion.

Sound / Score - 95%. Luhrmann took a big risk (as he likes to do; ROME + JULIET in Shakespearean tongue for example) with the music for GATSBY using modern day artists and their music as the thunder behind his visual lightning. And when I say modern artists, I mean an impressive list of the who's who in today's music: Jay Z, Beyonce, Amy Winehouse, Lana Del Ray, Kanye West, Frank Ocean, Bryan Ferry, will.i.am, Fergie, The xx and U2. Of course there's a little Cole Porter in there too. Some small amounts didn't work - like Beyonce's "Crazy In Love". All that did was flash some of the music video in my mind. For me, 95% of it worked. Big time. It drew me in. I was engaged and actively participating in all the grandeur. Just a wonderful, wonderful double edged palette knife of sight and sound being mixed together and presented on the giant Real D screen. Thank you Baz Luhrmann for taking risks.

Cinematography - 99%. Yeah. It's tight. As close to perfection as you can get with actually being perfect. The lighting! WOW. Just spot on lighting. I was just sitting back thinking to myself "Just soak it all in". I was in awe of just how magnificent everything looked! Opulence. Opulence. Opulence. The makeup was amazing too. Closeups betrayed nothing out of place. Even when Gatsby returned from the rain (in the trailers), his closeup and full shot was flawless - arguably one of the most important shots of the movie (Jay meeting Daisy again). Why not 100%? Some of those matte paintings. That's it.

Visual / Special / Stunts - 82%. The only real weakness of the movie. Matte paintings were weak. The car racing scenes were great but could have been better. Times Square brought me back over 80% satisfaction though.

Stereoscopic 3D - 95%. This my friends, is a BIG deal. THE GREAT GATSBY is an adult drama that utilized 3D the way it was meant to be - to draw you into a story. Just as Luhrmann's use of visuals and sound draw you in, his artistic use of 3D sealed the deal. I WAS there. In the parties. In the emotion. In the story! You have to see it to believe it.

A standing ovation for 3ality Technica for their impeccable native 3D services and equipment! I'm proud to have them as a sponsor. I truly am.

One shot in particular has Jay Gatsby throwing an object into his pool on an angle from the camera and the resulting splash was just at the right perspective (perfect really) to have me 'think' to move, but not too much to have me flinch! Such subtle command and control of the moving going experience has me giddy with anticipation for the new tentpoles that are shooting in native 3D. Luhrmann probably did the pool splash just to show you he could toy with you if he wanted to - he just doesn't want to water down his movie. Nothing that I can recall breaks the plane of the screen. It was all about immersion into the decadence of THE GREAT GATSBY. Luhrmann used 3D as one of his tools in this obvious labor of love. And I indeed loved it!

Do yourself a favor, go see this movie. Treat it like a cultural event... for the edification of your mind. Because that's what it is. Art. Culture. Life. Bravo Baz!

THE GREAT GATSBY is now playing.

Thank you to Empire Theaters for the screening! The Real D presentation was well lit and sounded remarkable!! The service was the typical excellence I have come to expect.


Tuesday, April 16, 2013

New TV Spot For THE GREAT GATSBY: Non Stop Parties!

Here's a new TV Spot for THE GREAT GATSBY musically paced by Fergie's "A Little Party Never Killed Nobody". Certainly the movie is going to dazzle and time will tell if the score is commendable - but I love the pace of what I have seen so far.

Baz Luhrmann's movie is significant for stereoscopic 3D because it marks the first foray into a true drama as opposed to something like HUGO which was more of a family adventure film. It's important as a 3D aficionado to get out and see this movie because it's breaking new ground here. History in the making! 3ality Technica provided 3D rigs and services for the shoot. 

THE GREAT GATSBY features music by Jay Z, Beyonce X Andre 3000, Will.i.am, Fergie + Q Tip + Goonrock, Lana Del Rey, Florence + The Machine, The Bryan Ferry Orchestra, The XX, Gotye, Nero and Sia.

Here's the movie's storyline:
THE GREAT GATSBY follows Fitzgerald-like, would-be writer Nick Carraway (Tobey Maguire) as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz, bootleg kings, and sky-rocketing stocks. Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby (Leonardo DiCaprio), and across the bay from his cousin, Daisy (Carey Mulligan), and her philandering, blue-blooded husband, Tom Buchanan (Joel Edgerton). It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits. As Nick bears witness, within and without of the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.

THE GREAT GATSBY opens on May 10.


Tuesday, December 18, 2012

New Character Posters For THE GREAT GATSBY

We've got a couple of new character posters for Baz Luhrmann's upcoming take on Fitzgerald's THE GREAT GATSBY featuring Myrtle Wilson (played by Isla Fisher) and Tom Buchanan (played by Joel Edgerton).

Clearly dazzling colors and impeccable style will be front and center for the movie and I can't wait to see the visuals in native 3D!

Here's the movie's storyline:
The Great Gatsby follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz and bootleg kings. Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and her philandering, blue-blooded husband, Tom Buchanan. It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits. As Nick bears witness, within and without the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.

THE GREAT GATSBY opens May 10, 2013.

Thursday, September 20, 2012

THE GREAT GATSBY Moved To May 2013

I'm disappointed with this move simply because I believe that it's a holiday movie. Especially for the New Years crowd. Oh well, we knew it was happening and I'm sure THE GREAT GATSBY will do well kicking off the summer with a new release date of May 10, 2013.

Despite the new date, I still think it will be nominated for awards just based on marketing materials alone. Baz Luhrmann looks like he has hit another home run.

Here's the storyline for the movie:
THE GREAT GATSBY follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz, bootleg kings, and sky-rocketing stocks. Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and her philandering, blue-blooded husband, Tom Buchanan. It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits. As Nick bears witness, within and without of the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.

For all of our coverage on THE GREAT GATSBY, click here.

Monday, August 06, 2012

THE GREAT GATSBY Moves To Summer 2013 Avoiding The Crowded Christmas Season

In a bit of surprising move, Warner Bros. has picked up it's Christmas Day opener THE GREAT GATSBY and moved it to next summer.

Says the studio: "Based on what we’ve seen, Baz Luhrmann’s incredible work is all we anticipated and so much more. It truly brings Fitzgerald’s American classic to life in a completely immersive, visually stunning and exciting way. We think moviegoers of all ages are going to embrace it, and it makes sense to ensure this unique film reaches the largest audience possible."

I say a bit surprising as the movie is kind of a festive type affair perfect for holiday season parties and New Years Eve and further it removes it from consideration for 2012 awards. That said, there are a number of tentpoles opening in the Christmas timeframe and to best highlight the beauty of the movie it should have a cleaner swath around it at the box office. Time will tell if it was the right move.

Here's the movie's storyline:
THE GREAT GATSBY follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz, bootleg kings, and sky-rocketing stocks. Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and her philandering, blue-blooded husband, Tom Buchanan. It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits. As Nick bears witness, within and without of the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.

Stay tuned for more info and the exact date of release once we receive it. THE GREAT GATSBY is now slated for release in the summer of 2013.

Tuesday, May 22, 2012

**SAME DAY UPDATE! New TRAILER AND IMAGE From THE GREAT GATSBY Featuring DiCaprio, Maguire And Bollywood's Bachchan

**SAME DAY UPDATE - The trailer has now been released for the movie as well!! Get your first look at what is in store for us with this classic tale. 

It's hard to get a feeling for the storyline from the trailer but the visuals are astounding! Imagine this in 3D!

Amitabh Bachchan is very well known in India but THE GREAT GATSBY will actually be his first Hollywood appearance. He is playing Meyer Wolfsheim, a suave money lender alongside Leonardo DiCaprio, Tobey Maguire in the shot.

Unfortunately for Bachchan it is only a cameo as he won't be in the rest of director Baz Luhrmann's movie but the shot looks gorgeously lit and composed.

Here's the official storyline for the movie:
THE GREAT GATSBY follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz and bootleg kings. Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and her philandering, blue-blooded husband, Tom Buchanan. It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits. As Nick bears witness, within and without the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles. 



THE GREAT GATSBY opens on December 25. The movie was shot on 3ality Technica rigs.


Source: THR

Saturday, March 31, 2012

ICM Signs 3ality Technica Heralding The New Age Of 3D!

In a brilliant move, International Creative Management (ICM) has signed on 3ality Technica and will represent them in the marketplace. Yes, ICM is one of the biggest talent agencies in the world so this is a big deal for both them and for 3D as an industry.

As you probably know already, ICM bundles talent (filmmakers, producers, financiers, etc) together to ignite exciting production projects. This deal will enable ICM to bring in the fine folks at 3ality Technica along with their equipment and services for 3D related needs on any of their projects during the very early stages. PERFECT for pushing the "Gold Standard" for 3D. It means 3D not only being considered at inception of projects, but actively involved in the creative process. I can't tell you how important this is.

Makes sense right? Most definitely. And with the expertise and leadership 3ality Technica has acquired in the space (THE HOBBIT, THE AMAZING SPIDER-MAN, PROMETHEUS, etc) ICM can't go wrong by this move.

I invite you to check out a recent video clip of 3ality Technica in action via an Unwired TV segment embedded below.

As you will read in the press release, 3ality Technica owns approximately 80% of worldwide 3D production! You will also know their friendly presence on MarketSaw as well - these guys have been with me since the beginning. I still remember the first time I saw U2 3D and was floored by the beauty of its images. Truly a great company top to bottom.


Here's the official press release (Emphasis is mine):

International Creative Management (ICM), one of Hollywood’s leading talent and literary agencies, has signed 3ality Technica, the global leader in the innovation and manufacturing of stereoscopic 3D (S3D) production systems and technology. The agency will represent the company in film, television and live event production to deepen 3ality Technica’s ties in entertainment. ICM also will package the technology with the agency’s filmmakers, series creators, producers and financiers to bring 3ality Technica into projects at their creative inception.

A provider of an estimated 80% of the technology used in 3D production worldwide, 3ality Technica already has established an impressive profile within the entertainment business. Many of the most highly anticipated films of 2012 and 2013 have utilized systems created by 3ality Technica, including Peter Jackson’s THE HOBBIT: AN UNEXPECTED JOURNEY, Baz Luhrmann’s THE GREAT GATSBY, Ridley Scott’s PROMETHEUS, Marc Webb’s THE AMAZING SPIDER-MAN, Bryan Singer’s JACK THE GIANT KILLER and Sam Raimi’s OZ: THE GREAT AND POWERFUL.

3ality Technica captured the attention of audiences when U2 3D previewed at the Cannes International Film Festival in 2006 to rave reviews. It marked the company’s first theatrical film, and 3ality Technica also has been at the forefront of technology in the television, music and sports industries across the globe. 3ality Technica brought the first 3D NHL game to cable home subscribers, the first IPL cricket broadcast in 3D to theaters across India, the first over-the-air terrestrial 3D broadcast State of Origin Rugby series in Australia, the first ESPN 3D broadcast, FIFA World Cup and the first fiber-optic 3D broadcast direct to U.S. home subscribers with the Patriots vs. Giants game. The company is noted for its image capture for music artists such as The Black Eyed Peas, Britney Spears and Kenny Chesney.

About ICM
International Creative Management (ICM) is one of the world's largest talent and literary agencies with offices in New York, Los Angeles, and London. ICM represents creative and technical talent in the fields of motion picture, television, books, music, live performance, branded entertainment, and new media. ICM was formed in 1975 through the merger of Creative Management Associates and International Famous Agency. In 2005, the company raised equity financing from Rizvi Traverse and institutional investors to fund strategic growth, and in 2006, ICM acquired the literary agency Broder Webb Chervin Silbermann.

About 3ality Technica
Known as the company who brought the world “U2 3D” in 2007, 3ality Technica is considered the birthplace of the current 3D revolution. Headquartered in Burbank, California, 3ality Technica is the leading innovator, manufacturer, and provider of stereoscopic 3D (S3D) production systems and technology. The company’s product line is comprised of both hardware and software combined to produce the most accurate and advanced image processing systems in the world. These advanced systems are widely used by leading Hollywood filmmakers, the music industry, and by major broadcasters.

2012 will see more 3ality Technica theatrical releases than any other year including the recently released “Underworld 4 Awakenings” and “The Darkest Hour.” Upcoming Hollywood titles that have utilized 3ality Technica’s advanced S3D image systems include “The Hobbit: An Unexpected Journey,” “The Great Gatsby,” “Prometheus,” “The Amazing Spider-Man,” “Jack the Giant Killer,” and “Oz: The Great and Powerful.” Recognized as the industry leader in providing 3D production development and support on a wide array of projects, 3ality Technica is also noted for its amazingly true-to-life 3D image capture for artists such as the Black-eyed Peas, Britney Spears, and Kenny Chesney.

BSkyB, the world’s leading 3D broadcaster, and the HBS feeds from the FIFA World Cup have based their live event productions on the backbone of 3ality Technica’s technology. Committed to providing true and accurate 3D to the world, 3ality Technica’s international list of broadcast partners includes TV Globo (Brazil), Telegenic (UK), CCTV (China), BTV (Beijing), Topvision (Germany), Sky Sports (UK), and Fuji TV (Japan). To learn more about 3ality Technica, please visit us at NAB 2012, Booth #0E1371. For meetings at NAB, please contact sales@3alitytechnica.com



I'll be giving you more inside looks at the 3D technology and practices behind the "Gold Standard" as we move forward.

Congratulations to all involved in the ICM deal!!


Tuesday, December 13, 2011

Must See: First Official Photos From THE GREAT GATSBY

Baz Luhrmann's THE GREAT GATSBY has released its first official photos and they don't disappoint. Of course it is a $127 million production, so expect much more of where that came from as they stretch the dollar in Australia.

One can almost imagine what it would feel like to be sitting with them during that era. Clearly the wardrobe will be stunning. I'm anxious to see more - a teaser trailer perhaps.

Here's the movie's storyline:
“The Great Gatsby” follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz and bootleg kings. Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and her philandering, blue-blooded husband, Tom Buchanan. It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits.

As Nick bears witness, within and without the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.

THE GREAT GATSBY stars Leonardo DiCaprio, Tobey Maguire, Joel Edgerton and Carey Mulligan.

Supposedly Oheka Castle (pictured) on the Gold Coast of Long Island was a partial inspiration for Gatsby's estate. Gorgeous or what? I love the reflecting pools and landscaping!

Can't wait to see what Luhrmann has created here.

THE GREAT GATSBY opens December 25, 2012.


Saturday, November 19, 2011

First Look: Baz Luhrmann's THE GREAT GATSBY

We are finally getting to see some production shots from the much anticipated Baz Luhrmann (MOULIN ROUGE, AUSTRALIA) production THE GREAT GATSBY. The movie is being shot in NSW, Australia.

The star power attached to the feature is significant: Leonardo DiCaprio, Tobey Maguire and Carey Mulligan. Enjoy the shots!

Here's the storyline:
“The Great Gatsby” follows Fitzgerald-like, would-be writer Nick Carraway as he leaves the Midwest and comes to New York City in the spring of 1922, an era of loosening morals, glittering jazz and bootleg kings. Chasing his own American Dream, Nick lands next door to a mysterious, party-giving millionaire, Jay Gatsby, and across the bay from his cousin, Daisy, and her philandering, blue-blooded husband, Tom Buchanan. It is thus that Nick is drawn into the captivating world of the super rich, their illusions, loves and deceits.

As Nick bears witness, within and without the world he inhabits, he pens a tale of impossible love, incorruptible dreams and high-octane tragedy, and holds a mirror to our own modern times and struggles.

Source: Celebuzz via Collider


Wednesday, July 27, 2011

THE GREAT GATSBY To Be Shot In 5K With RED Epic's And 3ality Digital Rigs DEFINITELY In Native 3D!

Here's final confirmation that Baz Luhrmann's THE GREAT GATSBY will be shot in 3D.

Moreover, cinematographer Simon Duggan is shooting it in an astounding 5K resolution with the RED Epic cameras using 3ality Digital rigs! Panavision is providing those camera / rig setups. Apparently Duggan and Luhrmann completed tests last month in NYC and were "very happy" with the results.

“It’s not that much bigger than a standard film camera,” Duggan said, adding that the EPIC also allows shooting hand-held or with a Steadicam.

Shooting starts in August next month in Australia and wraps in December.

The movie is an adaptation of F. Scott Fitzgerald's Long Island-set novel, where Midwesterner Nick Carraway is lured into the lavish world of his neighbor, Jay Gatsby. Soon enough, however, Carraway will see through the cracks of Gatsby's nouveau riche existence, where obsession, madness, and tragedy await.

How about Leonardo DiCaprio (Jay Gatsby), Joel Edgerton (Tom Buchanan), Tobey Maguire (Nick Carraway) and Carey Mulligan (Daisy Buchanan) for the core cast?

Love it! I saw Edgerton in WARRIOR at CinemaCon this year and let me tell you that he and Tom Hardy NAILED it!! Keep your eyes open for that one (opening September 9), even if it is only in 2D :-)

Apparently Alex Proyas PARADISE LOST will be taking up a sound stage during that shooting window as well, sharing space with Luhrmann at Fox Studios Australia.

Of course this isn't the first major movie to be shot with the tandem of RED Epics and 3ality Digital rigs - THE AMAZING SPIDER-MAN and the two HOBBIT movies are also utilizing the setup. More when I get it!!

Thanks for the heads up on this Mark!

Source: if

Sunday, February 20, 2011

It's Official: Baz Luhrmann's THE GREAT GATSBY Will Be In Native 3D!

According to THR, Baz Luhrmann's THE GREAT GATSBY is going to be shot in native 3D and distributed by Paramount.

Leonardo DiCaprio has been attached to play Jay Gatsby.
Sydney, Australia has won the set location and it's estimated $120m influx of related spin off economy for the area.

More when I get it...

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