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Showing posts with label Oz: The Great And Powerful. Show all posts
Showing posts with label Oz: The Great And Powerful. Show all posts

Wednesday, October 08, 2014

Fall Stereographer Interview Series - EXODUS: GODS AND KINGS's JAMES GOLDMAN


Our Fall Stereographer Series continues and has a great list of the world's best stereographers and technicians. Our goal is to enlighten you about the modern stereographer, his/her role in major tentpole productions, new technology and expert advice for the up and coming new generation of 3D creators. Be sure to check out all our interviews right here.

Next on tap for our series is stereographer James Goldman (OZ THE GREAT AND POWERFUL, PROMETHEUS, PIRATES OF THE CARRIBEAN: ON STRANGER TIDES) who is also responsible for the stereoscopic 3D in Ridley Scott's new epic EXODUS: GODS AND KINGS! This guy has his finger on the pulse of 3D and I am thrilled to have this chance to talk with him. EXODUS looks absolutely breathtaking. If you haven't seen the latest trailer - definitely check it out.

Here's EXODUS' storyline:
From acclaimed director Ridley Scott (Gladiator, Prometheus) comes the epic adventure "Exodus: Gods and Kings," the story of one man's daring courage to take on the might of an empire. Using state of the art visual effects and 3D immersion, Scott brings new life to the story of the defiant leader Moses (Christian Bale) as he rises up against the Egyptian Pharaoh Ramses (Joel Edgerton), setting 400,000 slaves on a monumental journey of escape from Egypt and its terrifying cycle of deadly plagues.

Thanks for taking time to talk with me James - I know you are extremely busy. How about and easy one to start: What is your favorite 3D movie and why?

James Goldman: Of course Jim, my pleasure. My favorite 3d film is Pina, the Wim Wenders film about Pina Bausch. I think that film really made a lot of people see what 3d was capable of. It took amazing spaces and filled them with objects and people to really utilize foreground, mid, and background. It played a lot with movement of foreground to background and vice versa. Not all narrative films can get away with that set up every time, but a dance film can.

Explain your thoughts on the native 3D vs. 3D conversion debate as it stands with today's technology?
JG: I think the debate really boils down to money and time with the studios. If a movie has a hard release date in the near future and 3d is desired, then they shoot native because conversion adds a whole other element to the post work time needed. If time is of no concern, then it seems to fall to conversion. I have heard conflicting reports as to which is cheaper; I’m sure that has a huge part to do with the direction it goes. Very few filmmakers are up to shoot 3d because they have heard all these horror stories about the delays and how long it takes to change lenses and so on. Conversion has come a long away- Guardians of the Galaxy looked amazing in 3d compared to earlier films.

What do you make of the negative comments that Seamus McGarvey has made regarding 3D?
JG: I respect Seamus McGarvey very much as a DP. His body of work speaks for itself. I know that his first experience with 3d was not a good one. He went out to test for Avengers with a camera crew that had never done 3d, a stereographer that was from the post side of things, and a package that was prepped in three days. I know this because I gave his camera crew some advice while I was prepping Prometheus in the next hallway at Panavision. I believe that, if prepped right, supported by a strong crew from camera, dit, and stereo, and given the proper tools, 3d can move almost as quickly and efficiently as a 2d film. I say almost because no matter how well prepared, you are always going to encounter issues. One rig has twice the issues as a 2d camera; that is simple math. We shot Prometheus and Exodus with five rigs in use almost constantly and in less than 90 days. I’ve worked on 2d films of the same scope that went much longer than 90 days.

How to you position China now on the world cinema stage now that they have ~20,000 3D screens in place and growing?

JG: China has a lot of people. Obviously those people want to see 3d, or the movie houses want them to see 3d. Only time will tell if that holds true. 3d made a big splash here a few years back and kind of slowed down. I know a lot of people hope it will take off over there for good. It can’t hurt 3d to have that much presence in the theatres.

What brought you to 3D in the first place? (chance, study, interest, etc)

JG: I ended up in 3d by chance first, and by study, second. I had done Alice in Wonderland as a camera assistant and was very interested in how it all worked. On Pirates of the Caribbean 4, we shot in 3d and I just paid attention to what was happening around me. Dave Drzewiecki was great to me and showed me how everything worked, along with Dave West from Pace, the best rig tech at Pace, hands down. I took over Pirates 4 in London and that was that. I did a lot of testing for Prometheus to get more comfortable with what I was doing and then it just all figured itself out. It helped to have good people around. Steve Evans on Prometheus was my right hand and very helpful in all areas.

What is your preferred set up on set? (camera, rig, lens, etc)

JG: My preferred setup is the 3ality TS-5 with Red Epic or Dragon. We have used a lot of zooms on big rigs: Angenieux zooms from 15-40, 45-120, and everything in between. Super speed prime lenses for the steadicam rig. Fiber system is a must. A SIP (Stereo Image Processor) for each rig. Fairly standard. Every rig has its own cart, then all carts hub into my main A cart so myself, or someone else, can monitor all of them as a final check.

Are there any new stereoscopic technologies coming out in the field that has your interest?

JG: There is always something new, bigger and better. Until I have seen it used and worked in the field I don’t get very caught up in it. I’ve been most happy with the wireless setups that have become available for rig and video transmission in the last few years. Small, fast, and easy to use.

When working with optics do you find there is disparity between how long it takes to make a 2D lens change verses a modern 3D set up?

JG: It definitely takes longer to make a lens change in 3d. On Exodus, we had it down to less than five minutes including setup of the rig. But that was because the stereo department and camera department worked very closely with one another. I was a camera assistant first and always try to think like that when setting up a rig. It is the camera crew that has to deal with it on a minute-by-minute basis. The more friendly the rigs are to everyone, the easier it is for everyone to help one another out when finding problems or changing configurations.

If you have worked with 3D conversions as a stereographer adviser on set, how are the general interactions with the cinematographer and director as opposed to a native 3D production?
JG: Never have.

What would be your favorite shot for 3D and why?

JG: Not sure about that one. Every situation has a different approach and way to shoot it. I like to play with each shot and see what I can get out of it. I know this- my least favorite 3d shot is a tight over.

Obviously 3D has matured since the late 2000's both in technology and expertise. What credentials / experience would you mention that helps separate you from the field and brings you to the top of the industry?
JG: I think what sets me apart of a lot of stereographers is my approach to shooting. I like to be on set. I like to see what is going on when cameras are being set up. It’s easier to work hand in hand with the operators to get what you want then to deal with the director or the dp for little things like moving foreground or cheating things around the edges of frames. I find it easier to go to the director and dp with over all concerns, not every little thing. I have been very fortunate with Ridley and Dariusz because they both trust me to do what looks best and are very accepting of the 3d and willing to work with it, to a certain extent.

What education would you recommend to up and coming stereographers / cinematographers in today's world?

JG: Pay attention to what others are doing. The best schooling you can get is watching films and other media to see what people are doing. A good shot will always be a good shot, 3d or not. Everything else is just practice. I started working in film because I really enjoy watching movies and was interested in how things were done. I still am.

Do you have a post-production software preference for working with the stereo images to do any fine tuning you need to do?
JG: I haven’t spent much time in post; none, actually. My good friend, Gareth Daley, who worked with me on Exodus and followed the film through post, swears by RV software. Gareth swears it is the best for viewing shots in 3d and all stereo analysis. He is one of the smartest guys I know and probably has more 3d experience than any other working in film. He did all The Hobbit films as head rig tech and worked on many other 3d projects.

How important is resolution? Would more pixels be more important for stereo 3D? Higher dynamic range? HFR?
JG: More resolution could always be better in some ways. With more pixels you just begin to create larger files and, until the world is showing 4k in every theatre, it’s only truly beneficial for post and visual effects. It would allow you to crop in and reframe later, as well. I’m kind of old school and like my movies to look like film, crazy idea in this day and age, I know. I still feel like the crispier the image gets the more it looks like sports on TV.

Are there any specialty filters that you find enhance the stereo images? How about specialty filters that you have found should never be used?

JG: The only real filter we use often is the quarter wave retarder. It helps to eliminate glare or polarization in one eye or both depending on the situation. When something is wet or painted with a sheen, it sometimes looks different in the reflected eye. If that can be fixed in camra and save the VFX houses from doing it than we try.

Split focus diopters are a popular tool in 2D. Do you think a director looking for an effect like that can get that in stereo 3D?

JG: I’ve never seen anyone try the diopter thing in 3d, although it sounds interesting. Not sure if the eyes could take it. I’ve always wanted to the old Martin Scorsese trick where you dolly in and zoom out only instead of zoom replace it with IO and Convergence manipulation, make the world breathe and shift planes.

Open mic: What is the biggest challenge that you'd like to openly discuss about today's 3D?

JG: I think the biggest challenge in 3d today is making good 3d movies. Often, when I go and see a 3d movie, and I see them all, it lacks good overall 3d. It seems like the 3d is just an afterthought. Working with people and hearing stories, I know that sometimes it is just that. When people go to see 3d, that’s what they are paying to see. Thank god for Marvel because they have continued to put out big movies that a lot of people see and they have continued to try and keep the 3d as big as possible. Even though its post converted, they still work to get the depth in and I think it makes a big difference with the viewers.

Open mic: What are you happiest about in the 3D field?

JG: I’m happy it’s still around. I’m not happy with things like 4DX. I’ve sat through a couple movies in that thing and it seems so gag orientated so far, much like the movie houses in the 1950’s that didn’t last.

Thanks so much again for your time for this James! I'm sure I speak for everyone in wishing the best for EXODUS at the box office and critical acclaim. I can't wait for it!

Stay tuned for our next interview in the Fall Stereographer Series coming soon!

Sunday, March 24, 2013

DWA Seeing The Bright Lights Of 3D Crood Oil Getting Refined! THE CROODS Own Number 1

Wow. Dreamworks Animation's (DWA) THE CROODS is really clubbing the competition this weekend! The family friendly movie is enjoying a massive reaction from fans on its first weekend of release, as OZ THE GREAT AND POWERFUL slips slightly to third at the box office. Still the two 3D movies are doing remarkably well.

In fact the only other 2013 opening weekend that has been better than OZ was THE CROODS; a great one-two punch for 3D so far this year.

What's up next? How about a little flick starring Bruce Willis, The Rock and Channing Tatum: G.I. JOE: RETALIATION in stunning 3D on March 28.

Here are the top five movies this weekend:
1. THE CROODS - $44,700,000 ($44,700,000 / $107,316,000)
2. OLYMPUS HAS FALLEN - $30,500,000 ($30,500,000 / $30,500,000)
3. OZ THE GREAT AND POWERFUL - $22,031,000 ($177, 559,000 / $356,359,000)
4. THE CALL - $8,700,000 ($30,904,000 / $30,904,000)
5. ADMISSION - $6,446,000 ($6,446,000 / $6,446,000)

Stat Source: Box Office Mojo

Monday, March 18, 2013

Movie Review: OZ THE GREAT AND POWERFUL - 9 Stars

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I thoroughly enjoyed OZ THE GREAT AND POWERFUL, much more than I thought I would. You know, James Franco either works or he doesn't work there is little in between and thank goodness he works very well as Raimi's wizard. A good choice in fact. I thought the casting in general was quite well done.

Here's the official storyline:
When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

The 3D is amazing. Right up there with LIFE OF PI, HUGO, THE HOBBIT and AVATAR. Sam Raimi and 3ality Technica sent it soaring. The moment I saw the first trailer with the black and white small screen and the blowing flames I knew that we had the potential of something very good here for 3D. When you use extra black space on the edges it allows you to overplay the 3D when needed - like the flames. And when he widened the shot and brought in color as the balloon emerged from the tornado - pure magic. No wonder Disney was all over this.

I loved, loved Danny Elfman's score throughout this! He deserves to be commended.


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OZ THE GREAT AND POWERFUL currently sits with $280 million in worldwide box office only 10 days into release. Another 3D blockbuster to say the least.

You really should go see this movie if you haven't already. And bring your family if you have young ones. The finale is especially fun and had me smiling ear to ear. A wonderful story, spectacular scenery and immersion and a satisfying conclusion. Easily 9 stars. Enjoy!


Sunday, February 17, 2013

Must Watch: First Clip From Raimi's OZ THE GREAT AND POWERFUL!

Hmmm. This looks GOOD. Perhaps it's because Franco is not in the scene but this clip looks very, VERY good. Great acting and significant conflict was built up in what, 30 seconds?

This is a Sam Raimi movie after all - we should all know that it's going to be a great time at the cinema. *AND* it's shot in native 3D using 3ality Technica rigs, so the visuals should also be top notch.

Here is the official storyline:
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved character, the Wizard of Oz. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot – fame and fortune are his for the taking – that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity – and even a bit of wizardry – Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

OZ THE GREAT AND POWERFUL opens on March 8. 




via Collider

Friday, January 04, 2013

Check Out New Images From MAN OF STEEL, OZ THE GREAT AND POWERFUL And DESPICABLE ME 2

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Got some new images for you from upcoming 2013 3D movies, namely MAN OF STEEL, OZ: THE GREAT AND POWERFUL and DESPICABLE ME 2.

I have to say that I think Henry Cavill is an excellent choice of Clark Kent / Superman. I don't know if anyone will ever top Christopher Reeve as the man of steel because he kind of set the bar incredibly high to begin with. But Cavill is certainly believable from everything I've seen thus far.

I think the imagery in Sam Raimi's OZ: THE GREAT AND POWERFUL is indeed great and powerful - and I've noticed a few tricks up his sleeve during the trailers that I think will play out very well in 3D (the B&W to color transition and the extra depth space held in the temporary smaller visual screen size) so I'm anxious to see if those creative touches light up the movie as I think they will.

DESPICABLE ME 2? Well what's not to like really. Love the characters. And those minions are the secret sauce of this franchise - there's more proof in the image!

Out of the three depicted in this post, I'll go with MAN OF STEEL as my most anticipated. More thoughts on upcoming movies are on my short list! Stay tuned.

MAN OF STEEL flies into theaters June 14, OZ: THE GREAT AND POWERFUL opens March 8 and DESPICABLE ME 2 is slated for July 3.

Sources: USA Today

Tuesday, December 18, 2012

New Character Poster For OZ: THE GREAT AND POWERFUL

...And we have Rachel Weisz as the wicked witch from Disney's OZ: THE GREAT AND POWERFUL looking rather menacing.

I am actually looking forward to seeing this native 3D production and I'm not really a fan of the original story. Did I just say that out loud?

Here's the storyline for the movie:
OZ: THE GREAT AND POWERFUL imagines the origins of L. Frank Baum’s beloved character, the Wizard of Oz. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

OZ: THE GREAT AND POWERFUL opens on March 8, 2013.

Source: Cine1

Wednesday, November 14, 2012

New Trailer For Raimi's OZ: THE GREAT AND POWERFUL

This trailer looks amazing to me. Visually we could be nearing a masterpiece here and if the comparisons to Disney's other recent magicial 3D trip to another realm, ALICE IN WONDERLAND stay true, then it should be a great trip indeed for us. And for Disney's coffers. 

Here's the storyline for the movie:
Disney's fantastical adventure "Oz The Great and Powerful," directed by Sam Raimi, imagines the origins of L. Frank Baum's beloved character, the Wizard of Oz. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he's hit the jackpot--fame and fortune are his for the taking--that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone's been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity--and even a bit of wizardry--Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

Official Site: http://www.disney.com/thewizard

Disney's OZ: THE GREAT AND POWERFUL opens on March 8, 2013.

Hit the jump to watch the trailer...

Friday, July 13, 2012

MUST WATCH: First Trailer For Sam Raimi's OZ: THE GREAT AND POWERFUL!

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Ok - this looks good. I can see myself totally immersed in this thing even though being transported to another world by a tornado seems a bit of a stretch to accomplish. Suspension of disbelief seems to be working here.

Director Sam Raimi seems to have stepped up to the plate swinging with this effort, his first since DRAG ME TO HELL in 2009. Of course most will remember him for THE EVIL DEAD and the first three movies of the Spider-man franchise.

Note in the black and white beginning to the trailer, flames are shooting outside of the camera frame - this is going to really startle some folks as those flames will be coming right at you (in my estimation) - more so than normal. It's an old technique in 3D from the golden years and it looks like the beginning of the movie may have some of these sights gags. The way it works is that those black bars surrounding the movie hold space in reserve expressly for 3D purposes only. When an object moves into those black areas, the off the screen effect is greatly exaggerated. It should be impressive. I expect once the movie turns to color that the 'comin' at ya' moments fade off dramatically and goes for more immersion.

OZ Panel At Comic-Con 2012
You know, I used to find it hard to believe just about any character that James Franco plays, but he seems to be getting better as an actor. I had wondered why he kept getting such great roles in his career despite not having all the chops of some of his contemporaries, but I am pretty much over that now. 127 HOURS was great. He looks good here as Oz too. I think his best days are ahead of him. We'll see!

Here's the movie's storyline:
Disney's fantastical adventure Oz The Great and Powerful, directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved character, the Wizard of Oz. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he's hit the jackpot--fame and fortune are his for the taking--that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone's been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity--and even a bit of wizardry--Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

Director: Sam Raimi
Writer: Mitchell Kapner
Studio: Walt Disney Pictures
Cast: James Franco, Mila Kunis, Rachel Weisz
Release: March 8, 2013

Website and Mobile site: Disney.com/TheWizard
Follow on Twitter: Twitter.com/DisneyPictures




Love the potential for 3D here. The visuals - especially of the Oz landscape are going to look outstanding! Can't wait to see the results. For all of our OZ: THE GREAT AND POWERFUL coverage, click here.

Wednesday, July 11, 2012

MUST WATCH: Behind The Scenes Of Sam Raimi's OZ: THE GREAT AND POWERFUL - Plus 3D Production Workflow Info!

3ality Technica Rigs With Red Epic Cameras
Ready for a fresh take on THE WIZARD OF OZ? I am. Well it's really a prequel. Moreover, it looks like Sam Raimi's going to deliver with some new perspectives on the famous characters. Plus, there is no singing and dancing - well very little according to Mila Kunis. In fact, due to licensing restrictions Disney has had to avoid some connections to the original movie, but that could turn out to be a blessing in disguise. I don't have any real interest in a total remake of the first Oz.

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One of the cool things about the movie is that it's being shot in native 3D using Red Epics and 3ality Technica's 3D rigs. If you're interested in a technical and in-depth review of the workflow involved with OZ: THE GREAT AND POWERFUL, check out this great read found on 695 Quarterly.

James Franco's Oz takes on three witches played by the aforementioned Mila Kunis joined by Rachel Weisz and Michelle Williams.

Says Franco: "This Oz is a little different. You get to see a lot more of who this Oz is. The search for (his heart) is one of the main themes of this movie."

Stereoscopic Monitoring Setup
Here's the movie's official storyline:
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved character, the Wizard of Oz. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well. When small-time magician Oscar Diggs (James Franco) pulls one flimflam too many, he finds himself hurled into the fantastical Land of Oz where he must somehow transform himself into the great and powerful Wizard—and just maybe into a better man as well.


I would think that Disney will be revealing more OZ during Comic-Con this week - we'll see. 

OZ: THE GREAT AND POWERFUL opens on March 8, 2013. Click here for all of our coverage of the movie. Click here for the movie's official site.

Check out the behind the scenes ET video:



Original Clip Source: IndieWire
 

Wednesday, July 04, 2012

First Look: Poster From Sam Raimi's OZ: THE GREAT AND POWERFUL

Looks like Sam Raimi is going to land nicely with OZ: THE GREAT AND POWERFUL after his helming of the Spider-man franchise for so long.

The poster looks outstanding. I like the blend of the realistic (a hot air powered balloon) and the fantastic (The Emerald City in the background), the rich colors and lighting. Beautiful.

Want further testament to how gorgeous this movie is going to look? OZ is being shot in native 3D using 3ality Technica's 3D camera rigs! You can expect the best.

The movie stars James Franco (Oz), Mila Kunis (Theodora), Rachel Weisz (Evanora), Michelle Williams (Glinda) and Zach Braff (Finley).

Here's the movie's storyline:
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved character, the Wizard of Oz. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

Be prepared for an avalanche of marketing with Comic-Con coming up next week!

OZ: THE GREAT A POWERFUL opens March 8, 2013.

Saturday, March 31, 2012

ICM Signs 3ality Technica Heralding The New Age Of 3D!

In a brilliant move, International Creative Management (ICM) has signed on 3ality Technica and will represent them in the marketplace. Yes, ICM is one of the biggest talent agencies in the world so this is a big deal for both them and for 3D as an industry.

As you probably know already, ICM bundles talent (filmmakers, producers, financiers, etc) together to ignite exciting production projects. This deal will enable ICM to bring in the fine folks at 3ality Technica along with their equipment and services for 3D related needs on any of their projects during the very early stages. PERFECT for pushing the "Gold Standard" for 3D. It means 3D not only being considered at inception of projects, but actively involved in the creative process. I can't tell you how important this is.

Makes sense right? Most definitely. And with the expertise and leadership 3ality Technica has acquired in the space (THE HOBBIT, THE AMAZING SPIDER-MAN, PROMETHEUS, etc) ICM can't go wrong by this move.

I invite you to check out a recent video clip of 3ality Technica in action via an Unwired TV segment embedded below.

As you will read in the press release, 3ality Technica owns approximately 80% of worldwide 3D production! You will also know their friendly presence on MarketSaw as well - these guys have been with me since the beginning. I still remember the first time I saw U2 3D and was floored by the beauty of its images. Truly a great company top to bottom.


Here's the official press release (Emphasis is mine):

International Creative Management (ICM), one of Hollywood’s leading talent and literary agencies, has signed 3ality Technica, the global leader in the innovation and manufacturing of stereoscopic 3D (S3D) production systems and technology. The agency will represent the company in film, television and live event production to deepen 3ality Technica’s ties in entertainment. ICM also will package the technology with the agency’s filmmakers, series creators, producers and financiers to bring 3ality Technica into projects at their creative inception.

A provider of an estimated 80% of the technology used in 3D production worldwide, 3ality Technica already has established an impressive profile within the entertainment business. Many of the most highly anticipated films of 2012 and 2013 have utilized systems created by 3ality Technica, including Peter Jackson’s THE HOBBIT: AN UNEXPECTED JOURNEY, Baz Luhrmann’s THE GREAT GATSBY, Ridley Scott’s PROMETHEUS, Marc Webb’s THE AMAZING SPIDER-MAN, Bryan Singer’s JACK THE GIANT KILLER and Sam Raimi’s OZ: THE GREAT AND POWERFUL.

3ality Technica captured the attention of audiences when U2 3D previewed at the Cannes International Film Festival in 2006 to rave reviews. It marked the company’s first theatrical film, and 3ality Technica also has been at the forefront of technology in the television, music and sports industries across the globe. 3ality Technica brought the first 3D NHL game to cable home subscribers, the first IPL cricket broadcast in 3D to theaters across India, the first over-the-air terrestrial 3D broadcast State of Origin Rugby series in Australia, the first ESPN 3D broadcast, FIFA World Cup and the first fiber-optic 3D broadcast direct to U.S. home subscribers with the Patriots vs. Giants game. The company is noted for its image capture for music artists such as The Black Eyed Peas, Britney Spears and Kenny Chesney.

About ICM
International Creative Management (ICM) is one of the world's largest talent and literary agencies with offices in New York, Los Angeles, and London. ICM represents creative and technical talent in the fields of motion picture, television, books, music, live performance, branded entertainment, and new media. ICM was formed in 1975 through the merger of Creative Management Associates and International Famous Agency. In 2005, the company raised equity financing from Rizvi Traverse and institutional investors to fund strategic growth, and in 2006, ICM acquired the literary agency Broder Webb Chervin Silbermann.

About 3ality Technica
Known as the company who brought the world “U2 3D” in 2007, 3ality Technica is considered the birthplace of the current 3D revolution. Headquartered in Burbank, California, 3ality Technica is the leading innovator, manufacturer, and provider of stereoscopic 3D (S3D) production systems and technology. The company’s product line is comprised of both hardware and software combined to produce the most accurate and advanced image processing systems in the world. These advanced systems are widely used by leading Hollywood filmmakers, the music industry, and by major broadcasters.

2012 will see more 3ality Technica theatrical releases than any other year including the recently released “Underworld 4 Awakenings” and “The Darkest Hour.” Upcoming Hollywood titles that have utilized 3ality Technica’s advanced S3D image systems include “The Hobbit: An Unexpected Journey,” “The Great Gatsby,” “Prometheus,” “The Amazing Spider-Man,” “Jack the Giant Killer,” and “Oz: The Great and Powerful.” Recognized as the industry leader in providing 3D production development and support on a wide array of projects, 3ality Technica is also noted for its amazingly true-to-life 3D image capture for artists such as the Black-eyed Peas, Britney Spears, and Kenny Chesney.

BSkyB, the world’s leading 3D broadcaster, and the HBS feeds from the FIFA World Cup have based their live event productions on the backbone of 3ality Technica’s technology. Committed to providing true and accurate 3D to the world, 3ality Technica’s international list of broadcast partners includes TV Globo (Brazil), Telegenic (UK), CCTV (China), BTV (Beijing), Topvision (Germany), Sky Sports (UK), and Fuji TV (Japan). To learn more about 3ality Technica, please visit us at NAB 2012, Booth #0E1371. For meetings at NAB, please contact sales@3alitytechnica.com



I'll be giving you more inside looks at the 3D technology and practices behind the "Gold Standard" as we move forward.

Congratulations to all involved in the ICM deal!!


Tuesday, June 15, 2010

Raimi Signs On For OZ: THE GREAT AND POWERFUL... Is DOWNEY JR. Next?

Sam Raimi has signed on to direct OZ: THE GREAT AND POWERFUL according to Deadline. The movie is actually going to be a prequel to THE WIZARD OF OZ and it will definitely be in 3D.

Robert Downey Jr. is being pursued to play the Wizard of Oz
, but it remains to be seen whether he can find the time to fit the production into his schedule with huge films like SHERLOCK HOLMES 2, THE AVENGERS and GRAVITY.

The big question on everyone's mind is can Raimi duplicate what Tim Burton just did with ALICE IN WONDERLAND? Good question. What do you think?

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Jim Dorey
Editor-in-Chief
jim (at) marketsaw (dot) com

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