Those of you (and there are many!) who love the ICE AGE franchise will love this featurette too. The movie's creative artists have adapted some past clips to black & white and have added some silent movie touches to mimic Oscar nominee THE ARTIST.
Interesting approach. Nothing really new as far as clips are concerned as far as I can see, but I like that the movie marketeers are so in tune with current industry events. You don't see the other animations out this year doing such clever pieces (not yet anyway).
Oh that ridiculous squirrel!He's back for more. If you will remember, Fox released the first part of this early marketing carrot back in January and now we get to see how it all turns out in the end. Surely he gets his acorn back!
Here's what happens in the second episode: Scrat’s nutty pursuit of the cursed acorn, which he’s been after since the dawn of time, has world-changing consequences – a continental cataclysm that triggers the greatest adventure of all for Manny, Diego and Sid. In the wake of these upheavals, Sid reunites with his cantankerous Granny, and the herd encounters a ragtag menagerie of seafaring pirates determined to stop them from returning home.
To get you started here's the first one again:
And finally, here's SCRAT'S CONTINENTAL CRACK-UP PART 2:
LOVE IT! I can't imagine a better character to have in your marketing arsenal than Scrat. Someone deserves a raise... :-)
Those of you (and there are many!) who love the ICE AGE franchise will love this featurette too. The movie's creative artists have adapted some past clips to black & white and have added some silent movie touches to mimic Oscar nominee THE ARTIST.
