A World First - How About A Some 3D Gaming Before That 3D Movie!

Jim here. Thanks to Matt in the UK for sending me another great story - this time Register Hardware has the goods on a new 3D Gaming System being set up for use before 3D movies are shown in 20 UK based VUE Entertainment screens (RealD) starting on July 10, 2009.

The game seems fairly rudimentary but of course it is first generation stuff and the idea is to involve the audience with an interactive gaming experience in 3D before 3D movies. Awesome idea that is finally coming of age.

O2's ASTEROID STORM brings the viewers into the mix by using two or more infrared cameras on the theater ceiling to track their hand movements. Sections of the audience simply raise their hands to control whatever it is on the screen that they are responsible for. In this case they must maneuver a damaged space ship in an asteroid field out of harms way. The game's server then takes the audiences various hand movements and plots out the real time motion of the space ship.

Of course asteroids are coming at you in 3D while this is happening! This game will show in front of ICE AGE: DAWN OF THE DINOSAURS and TOY STORY in major UK cities.

Some locations are: Vue Leicester Square, Vue Bristol Cribbs Causeway, Vue Edinburgh Waterside, Vue Finchley road, London, Vue Kirkstall road, Leeds, Vue West End, AMC Manchester, AMC Birmingham, Truro Plaza.

Time to get this over to North America PRONTO. Think of the imaginative games you can come up with! Now, most of the time my immediate neighbors in a theater leave a lot to be desired - blazing light from their phones or incessant talking... Perhaps these games can bring us all closer together! Gain respect from your fellow movie goer and become part of the greater good!!

Quick Post: RealD Adding 200 More 3D Screens: UK Based Vue Entertainment

Los Angeles and London (February 23, 2009) – Vue Entertainment, the UK’s leading developer and operator of state-of-the-art multiplex cinemas, and RealD, the world’s leading outfitter of 3D-enabled theatres, announced today that Vue Entertainment will add 200 RealD 3D screens to its circuit.

The rollout of RealD 3D-enabled screens has already begun with an installation at Vue’s flagship location in Leicester Square. Additional RealD systems are ready for installation immediately as new screens are added monthly at Vue cinemas.

“Vue prides itself on providing the most compelling cinema experience available and RealD 3D will give our audience a new and exciting way to experience movies,” said Tim Richards, CEO of Vue Entertainment. “RealD 3D is the market-leading choice for its remarkable track record of providing a superior viewing experience, something we can’t wait to bring to our many locations across the UK.”

“We’re thrilled to be partnering with Vue to bring tens of millions of moviegoers the unmatched RealD 3D experience,” said Michael V. Lewis, chairman and CEO of RealD. “This alliance with the UK’s leading exhibitor furthers RealD as the market-leader in the UK and is a reflection of our continued expansion across Europe.”

RealD’s next-generation 3D technology is deployed across the world’s largest 3D platform in 34 countries with over 1,700 screens today and an additional nearly 6,000 screens under contract. Bob Mayson, RealD Europe Ltd. managing director and head of the company’s recently opened European headquarters, added, “With a packed slate of upcoming films being released in RealD 3D, we’re delighted to be working with Vue Entertainment to bring this global entertainment phenomenon to their circuit.”

Vue has 62 cinemas with 607 screens and 134,413 seats which attract over 32 million customers a year. The company is the largest operator of modern multiplex cinemas in the country. It is also the market leader in the critical London market and has the second largest market share in terms of box office in the UK.

About RealD

RealD is the global leader in 3D, bringing the most advanced and enjoyable digital 3D experience to cinemas worldwide. RealD’s next-generation technology provides a stunningly realistic viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com