Monsters vs. Aliens vs. The Easter Bunny?
In a surprise move for Dreamworks Animation, Jeffrey Katzenberg announced today that they are moving the launch of Monsters vs. Aliens back to March 27, 2009 to further widen the gap between the opening nights of it and James Cameron's Avatar. Surprising because it is the first time in DWA's history that they have not launched a major movie in the summer. Both movies are of course in 3D and with only 6000-8000 screens being able to handle the technology in 2009, the pie had better be split up.
"In 2009, summer begins on March 29," stated Katzenberg.
I personally don't blame them. Avatar is going to be huge and it makes no sense to lose screens to that behemoth of a movie. Read more about their showdown here.