Thursday, March 13, 2008

RealD's XL Technology Illuminating At ShoWest !

RealD continues to lead 3D digital theater projection technology with demonstrations of their innovative XL technology which allows projecting 3D movies on screens larger than 60 feet!

Before the release of this theater technology there was really no one offering the ability to effectively project standard Hollywood issues 3D images on a 60' or larger screen without using two projectors - which obviously doubles the cost of the equipment but can also cause severe issues with ensuring the images line up correctly or risk audience headaches and nausea.

XL technology is yet another step toward RealD being universally accepted as the standard Digital 3D projection technology. I have seen the others in action (IMAX 3D and Dolby 3D) and my opinion is that RealD is the clear leader and continues to set the pace for the industry.

Full Disclosure: RealD is a sponsor of MarketSaw. However, I had the same opinion before they partnered with us.

Here is the full press release:


3D Cinema Leader RealD Uses RealD XL Technology to Bring Digital 3D to Larger Screens Than Ever Before

Los Angeles (March 13, 2008) – RealD 3D, the global leader in 3D, continued its innovations in 3D cinema at the ShoWest film conference with spectacular demonstrations of its RealD XL larger-screen technology, which allows RealD's next-generation 3D experience to reach screens over 60 feet wide with a single projector. RealD XL was first unveiled at the November 5, 2007 premiere of Paramount Pictures' Beowulf in Los Angeles.

On Tuesday , DreamWorks Animation chairman and CEO Jeffrey Katzenberg presented a sneak preview of the studio's Monsters vs. Aliens (releasing March 27, 2009 through Paramount) along with a special 3D clip of DreamWorks's 2D summer film Kung Fu Panda, both in RealD 3D, at the Paris Las Vegas Theatre Des Arts. The clips were shown on the Des Arts's 60-foot screen utilizing RealD XL with a single DLP projector and impressed nearly 2,000 convention-goers with the depth, clarity, and color of the 3D visuals. Mr. Katzenberg said, "The proprietary tools and techniques that we've developed as a part of our 3D initiative and the use of Real D's groundbreaking XL technology together allowed us to project onto the silver screen 3D images with unprecedented clarity during Tuesday's ShoWest presentation."

Wednesday at ShoWest, New Line Cinema and RealD screened New Line's summer tentpole, Journey to the Center of the Earth 3D (releasing July 11, 2008), also at the Theatre Des Arts , in RealD 3D utilizing RealD XL. New Line Cinema President of Domestic Distribution David Tuckerman said, "We were thrilled to screen Journey in its entirety in RealD 3D to ShoWest attendees. The film looked great on the extra-large screen- bright, sharp, and colorful- and the audience was blown away."

RealD 3D's ability to reach larger screens than any other digital 3D technology enables exhibitors to show the upcoming slate of 3D movies in their largest auditoriums, increasing both the potential audience for 3D films and incremental revenue for the exhibition community. Drew Kaza, EVP, Digital Development at Odeon-UCI Group, said, "RealD's ability to bring 3D to larger screens is great news for those of us who have embraced 3D and wish to maximize its potential in our largest auditoriums. We are thrilled that screen size is no longer a constraint of great digital 3D."

Michael Lewis, RealD 3D chairman and CEO, said, "RealD is committed to 3D cinema and to innovation. 3D is all we do - and this expertise allows us to continually upgrade our cinema technology, providing the absolute best 3D experience available. RealD XL is the latest example of that."

RealD was recently named to Fast Company's "Fast 50" Most Innovative Companies.

RealD XL will be available as a component of the RealD 3D system for larger theaters in late 2008.

RealD is the global leader in 3D, bringing the most advanced and enjoyable digital 3D experience to cinemas worldwide. RealD’s next-generation technology, deployed across the world’s largest 3D platform in 24 countries, provides a stunningly realistic viewing experience beyond the usual concepts of 3D cinema. The impact of 3D upon today’s moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, visit

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