Wednesday, April 23, 2008

DVD Format Studying Inclusion Of 3D Technology!

Its happening guys! There is a groundswell of interest in 3D and it is not stopping with only the theaters. The DVD Forum is now undertaking the first steps toward including 3D technology in their DVD formatting! Here is what they do:

The DVD Forum is an international association of hardware manufacturers, software firms, content providers and other users of Digital Versatile Discs.

The Forum's purpose is to exchange and disseminate ideas and information about the DVD Format and its technical capabilities, improvements and innovations.

The Forum works to promote broad acceptance of DVD products on a worldwide basis, across entertainment, consumer electronics and IT industries.

Here is the RFI from their site dated April 21st, 2008:


Dear Company:

The DVD Forum is planning to study (the “Proposed Study”) the possible incorporation of 3D movie technology into The DVD Forum format specifications for DVD-Video and HD DVD-Video (the “DVD Format Specifications”). The DVD Forum plans to study only the feasibility and potential merit of incorporating 3D movie technology into the DVD Format Specifications. Please note that The DVD Forum has made no decision to incorporate such technology into the DVD Format Specifications and does not intend to select any specific 3D movie technology for inclusion at this time. After studying each proposed 3D movie technology, The DVD Forum will decide whether 3D movie technology should be incorporated into the DVD Format Specifications. As part of this study, The DVD Forum may also consider whether measures to achieve compatibility with existing DVD-Video and HD DVD-Video players would also need to be implemented in the event 3D movie technology is incorporated into the DVD Format Specifications.

The purpose of this request for information is to gather information to assist The DVD Forum in connection with the Proposed Study. Interested companies are encouraged to submit information and proposals to The DVD Forum for consideration.

Please send all information and/or proposals to the following e-mail:

All submissions must be sent via email to the individuals listed above NO LATER THAN May 17, 2008 (JST). All submissions MUST be accompanied by a signed copy of the attached Consent Form (PDF), executed by a legally authorized representative on behalf of your company. Submissions that are not accompanied by a signed copy of the attached Consent Form will be returned to the respondent and will not be considered by The DVD Forum in connection with the Proposed Study. Accepted submissions will not be returned.

Working Group 1 of The DVD Forum will begin notifying respondents after May 17, 2008 of the start of the Proposed Study. Accordingly, please include the name of your company’s contact person and such individual’s email address in all submissions.

Best regards,

Secretary Office of the DVD Forum

BRING ON THE 3D DVDs GUYS! There is certainly enough 3D movies in the production hopper to make it happen right now - 2009 will be the year of 3D.

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Jim Dorey
jim (at) marketsaw (dot) com

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