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Wednesday, March 25, 2009

Just How Big Will Dreamworks Animation's "Monsters vs. Aliens" Open?

Hey guys - Jim here. Question for you. If you were a betting person and had to wager on just how much MONSTERS VS. ALIENS would make this opening weekend - what would be your estimate?

I am saying that MvsA will take home $66.2 million this weekend based on a number of things but mainly that the they have 2000 screens set to change a bit more for 3D and 7000 screens total. I am loosely using KUNG FU PANDA as a barometer and factored in time of year and that they are both original ideas and not part of a franchise (yet!).

In the end - it will be a massive. Hey I could be wrong and the movie blasts off past $70m or it could disappoint somewhat and hit what THR has said it will do - $50m. I think that is on the low end.

Either way, I think the range of $50 million to $70 million is VERY nice territory and record setting for a 3D movie. Can't wait for the numbers! Looks pretty positive judging by the poll we are running on the left - 83% of MarketSaw readers want to see it at some point (as of today). If it performs well, it will bring viewers in earlier to see the animation! :-)

OH - And when you take in the movie, make note of what trailers are shown in front of it and whether they are in 3D or 2D! APPRECIATED! Let us know right here...

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Jim Dorey
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jim (at) marketsaw (dot) com

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