Sunday, March 28, 2010

Rundown of All the S3D Stuff Happening at NAB 2010!

Michael here with a rundown of the S3D stuff happening at NAB in April. The show will be filled with S3D educational sessions and high profile speakers such as Vince Pace, Steve Schklair, Barry Sandrew, Chuck Comisky, Buzz Hays and many more luminaries from all corners of the S3D world.

The Digital Cinema Summit on Saturday and Sunday is entirely dedicated to all aspects of S3D, and on Monday and Tuesday there will be even more sessions, including ones on the makings of Alice in Wonderland, How to Train Your Dragon, and Hubble 3D:

Check out the schedule below:

Digital Cinema Summit - Saturday & Sunday:

Saturday, April 10

Understanding Stereopsis and 3D Image Capture
Saturday, 04/10/2010 8:45am - 9:45am
Room S222

This session will provide a review of how the human visual system perceives depth, and the fundamentals of stereoscopic imaging. In addition, common techniques for live 3D image capture using stereoscopic camera rigs will be explained, including benefits and pitfalls, and a variety of 3D capture tools will be demonstrated. Other topics will include imaging parameters such as the setting of interaxial distance (baseline) and convergence, plus causes of eyestrain in improperly crafted 3D images. Finally, factors such as hyperstereo, divergence and accommodation will be explained and demonstrated.


Peter Lude, Senior Technology Executive, Sony Electronics
Steve Schklair, CEO, 3ality Digital Systems LLC.

3D Programming: Lessons Learned
Saturday, 04/10/2010 10:00am - 11:00am
Room S222

Stereoscopic motion imaging is fundamentally different than 2D. To be most effective, the 3D production crew will take a different approach to depth of field, camera positions, zoom moves, intercutting and graphic compositing. In this session, we'll hear from pioneering 3D content producers to learn what factors must be considered in planning high-quality 3D coverage of different program genres.


Al Barton, Consultant, Freelance Digital


Pierre de Lespinois, Co-Founder, Evergreen Films
Thomas Edwards, VP, Digital Television Testing & Evaluation, FOX

3D Conversion
Saturday, 04/10/2010 11:00am - 12:00pm
Room S222

With the recent announcements of multiple 3DTV channels in U.S., Asia and Europe, will there be enough natively-captured 3D content? Many content producers are investigating if it is feasible to convert existing 2D material to stereoscopic 3D. Others are considering shooting new programs in 2D and then converting to 3D, versus natively-capturing in 3D. Is real-time 3D conversion a viable option or are humans needed to make the creative adjustments to create acceptable 3D images? This panel will discuss various issues related to 3D conversion from the point of view of content producers, distributors and 3D conversion experts.


Brad Collar, Vice President, Technology, Warner Bros.


Barry Sandrew, Ph.D, Founder and President/COO, Legend3-D, A Legend Films Company
Chris Alexander, Senior Vice President, Corporate Communications & Publicity, Twentieth Century Fox Television
Chris Yewdall, Executive Director and Chief Executive Officer, DDD USA, Inc.
Warren Littlefield, President, The Littlefield Company

A Case for Quality in Production and Post-Production
Saturday, 04/10/2010 2:30pm - 3:15pm
Room S222

This panel focuses on the creation of high-quality 3D in broadcast, feature film and other production types. Discussion will cover all aspects of production and post-production that relate to the creation of a comfortable stereoscopic viewing experience. It will also include specific areas of the creative side that contribute to the highest quality 3D possible, while minimizing discomfort and eye strain. Demonstrations provided.


Buzz Hays, Executive Stereoscopic 3D Producer, 3D Technology Center, Sony Corporation of America

After the Capture: What Other Tools Exist?
Saturday, 04/10/2010 3:30pm - 4:30pm
Room S222

The post-production workflow has to be modified to handle 3-D. What tools exist for editorial, color correction, adjusting depth, placement of overlays/captions/menus? What quality assurance guidelines methods exist for assessing consumer comfort (including children)?


Jim Whittlesey, Sr. Vice President, Technology, Deluxe Digital Media


Howard Postley, COO/CTO, 3ality Digital Systems LLC
Matthew DeJohn, VP/VFX Producer, In-Three Inc.
Peter Postma, FilmLight
Steve Owen, Director of Worldwide Marketing, Quantel

Stereography and Storytelling
Saturday, 04/10/2010 4:30pm - 5:30pm
Room S222

For many producers, 3D imaging has become an exciting tool to enhance the creative process of story-telling. Given the projects that have been done to date in movies, TV, and games, what can we learn from cinematographers and directors on what really enhances the story-telling and what detracts from the story-telling?


Rob Engle, 3-D Visual Effects Supervisor, Sony Pictures Imageworks


Chuck Comisky
Eric Kurland, Independent filmmaker/3-D enthusiast,

Sunday, April 11

Digital Cinema (including 3D) Roll-out: A Status Report
Sunday, 04/11/2010 8:45am - 9:45am
Room S222

Penetration flattened in 2008/2009 for a variety of reasons. 3D emerged as one of the strongest influencers in continued purchase of digital projectors. This session will assess the expectations and reationale for digital cinema deployment for 2010 and beyond.

(This session recorded for inclusion in the Online Learning Center)


Michael Karagosian, Founder, MKPE Consulting LLC


Oleg Berezin, Managing Director, Nevafilm JSC
Peter Wilson, Technology Chairman, EDCF, European Digital Cinema Forum

Technical Issues for 3D Digital Cinema
Sunday, 04/11/2010 10:00am - 10:30am
Room S222

While the distribution of the 3-D feature images are standardized, research and experiments continue in the realms of subtitling, windowing, depth ratios, etc. This session will identify what items are suitable for standardized metadata and what their time frames may be for documented standards versus practical field implementations.

(This session recorded for inclusion in the Online Learning Center)


Richard Welsh, Director, Digital Cinema Services, Dolby Laboratories, Inc.

Production and Projection Techniques for Immersive Media
Sunday, 04/11/2010 10:30am - 11:00am
Room S222

This talk focuses on new technologies in the areas of multi-view displays and 3-D panorama and explores the possibilities of gaming and cinema growing together in the future. This presentation will provide an overview of research in mini-HD cameras that provide for more complex panoramic 3-D rigs, field recorders able to store more 3-D images, and on-set calibration tools for stereoscopic camera rigs.


Siegfried Foessel, Dr. Ing, Frauhofer IIS

3D TV Distribution: Which Platform(s) Will Succeed?
Sunday, 04/11/2010 1:15pm - 2:30pm
Room S222

This is the first of three mini-panels about 3D TV broadcasting and the specific challenges it brings

This first panel will address the options, plans, and strengths for delivery of 3D to the home by terrestrial broadcast, cable, satellite, broadband, and optical media.


Patrick Griffis, Senior Director, Technology Strategy, Dolby Laboratories


Chris Johns, Chief Engineer, B Sky B
David Broberg, Vice President, Consumer Video Technology, Cable Television Laboratories, Inc.
Jim Taylor, Senior VP and Chief Technologist, Sonic Solutions
Mark Richer, President, ATSC, Winner: NAB Engineering Achievement Award - TV
Tony Jasionowski, Senior Group Manager Accessibility, Panasonic Corporation of North America

Can There (Ever) be a Common Worldwide 3D TV Broadcast Standard?
Sunday, 04/11/2010 2:30pm - 3:00pm
Room S222

While cinema delivery is closing in on one standard delivery package this year, challenges abound for other methods of delivery. There are many more challenges in the world of television, where distribution methods and device types are numerous and widely varied.


David Wood, Deputy Director, EBU Technical, European Broadcasting Union


Ajay Luthra, Vice Chair JVT, Motorola, Inc.
Rick Dean, President, 3-D@Home Consortium
Ted Szypulski, Chair - SMPTE Working Group on 3D Home Master, ESPN, Inc.

Consumer 3D TV Displays: What are the Technical Differences?
Sunday, 04/11/2010 3:15pm - 3:45pm
Room S222

This session will describe the technologies of displays in the market (including legacy CRT), their ability to handle 3D, the various encoding technologies and their applicability to each of the display technologies. This will cover large displays to hand-held.

(This session recorded for inclusion in the Online Learning Center)


Peter Putman, Contributing Editor, Pro AV

3D Consumer Experience in the Home: The Interoperability Challenges
Sunday, 04/11/2010 3:45pm - 4:45pm
Room S222

Many "3D-ready" displays were on the floor at CES, and are on their way to stores. What does "3D-ready" mean for the consumer? What efforts are occurring in the Consumer Electronics industry to assure 3D content will play in some 3D form on all 3D-ready displays? What technical or standards barriers need to be overcome to ensure consumer acceptance and the start of significant sales? How will consumers match content, video sources, displays and glasses to get a compelling 3D experience?

This session will answer these questions and more.

(This session recorded for inclusion in the Online Learning Center)


Brian Markwalter, VP, Technology and Standards, Consumer Electronics Association


Ami Dror, Chief Strategy Officer, XpanD Cinema
Brad Hunt, President, Digital Media Directions, LLC.
Mark Stockfisch, Vice President and CTO, Quantum Data
Steve Venuti, President, HDMI Licensing, LLC

3D 10 Years Hence: 20/20 in 2020?
Sunday, 04/11/2010 4:45pm - 5:30pm
Room S222

What does the time-line look like for the migraion from special purpose glasses to inexpensive (almost disposable) glasses to glassless technologies? What technical or standards barriers need to be overcome to ensure consumer acceptance and the start of significant sales?


Hans Hoffmann, Programme Manager EBU Technical, EBU


Aljoscha Smolic, Disney Research, Zurich
Dr. Takayuki Ito, Deputy Director-General, NHK Science and Tech Research Lab
Tibor Balogh, CEO/Founder, Holografika Kft

Content Theater - Monday & Tuesday

Monday, April 12

ESPN: Scoring a Field Goal in S3-D Sports
Monday, 04/12/2010 3:00pm - 3:50pm
Room N109

With the wildly successful stereoscopic 3-D telecast of the Ohio State-USC football game, ESPN established itself as the leader in S3D sports production and exhibition. What are the creative and technical lessons that ESPN has learned capturing and distributing sports in S3D? How does S3D impact camera placement, workflows, graphics and the broadcast director and camera operator's job description? Industry pioneer Vince Pace joins ESPN technology and production executives to shine a light on ESPN's latest S3D projects and upcoming initiatives, including the new dedicated network to be launched June 2010.


Glen Dickson, Senior Editor, Broadcasting & Cable Magazine


Anthony Bailey, Vice President, Emerging Technology, ESPN
Vince Pace, CEO, PACE


Bob Toms, Vice President, Production Enhancements & Interactive TV, ESPN
Phil Orlins, Coordinating Producer, ESPN 3D & X Games

"Alice in Wonderland": Turning Fantasy into Motion Picture Reality
Monday, 04/12/2010 4:00pm - 4:50pm
Room N109

Journey behind the scenes of the stereoscopic 3D fantasy adventure "Alice in Wonderland," Tim Burton's wildly imaginative twist on Lewis Carroll's classic writings. Get an in-depth picture of the creative, production and postproduction processes, including the design of the film's poetic, hyper-real look and its use of S3D to accentuate the story. Understand the challenges of shooting for synthetic environments and realizing hybrid live action/CG characters of wildly varying heights and proportions. A rare glimpse into the making of one of today's most complex and visually arresting films.

Carolyn Giardina, Entertainment Industry Journalist, "The Hollywood Reporter," "ICG Magazine"


Art Repola, Executive Vice President, Visual Effects and Production, The Walt Disney Company
Corey Turner, Stereographer, Sony Pictures Imageworks
Ken Ralston, Senior Visual Effects Supervisor, Sony Pictures Imageworks
Tom Peitzman, Co-Producer/Visual Effects Producer, Walt Disney Pictures

"How to Train Your Dragon" - A Case Study
Monday, 04/12/2010 5:00pm - 6:00pm
Room N109

A comprehensive and revealing look at how the filmmakers created DreamWorks Animation's beautiful and heartwarming CG animated motion picture.


Bill Damaschke, Co-President of Production for Feature Animation & President of LiveTheatrical, DreamWorks Animation
Dean DeBlois, Director, “How to Train Your Dragon”, DreamWorks Animation
Gil Zimmerman, Head of Layout, “How to Train Your Dragon”, DreamWorks Animation
Kathy Altieri, Production Designer, “How to Train Your Dragon”, DreamWorks Animation
Robert Holtzman, Nexon America

Tuesday, April 13

"Hubble 3-D": Filmmaking in Outer Space with IMAX Technology Tuesday, 04/13/2010 3:00pm - 3:50pm
Room N109

How did IMAX collaborate with NASA to capture the intergalactic imagery for "Hubble 3-D," the new motion picture about the final mission to repair the Hubble Space Telescope? How did director/producer Toni Myers and her crew train the space shuttle Atlantis astronauts to be filmmakers and realize the movie's vision? What was the stereographic 3D capture process and how was the equipment challenged by zero gravity and "daytimes" that lasted only 45 minutes? The "Hubble 3-D" and IMAX teams look at filmmaking in outer space and at the innovations that will power IMAX into the future.


Perry Hoberman, Research Associate Professor, University of Southern California


Brian Bonnick, Executive Vice President of Technology, IMAX Coporation
David Keighley, Executive Vice President, IMAX Corporation
Larry O’Reilly, Executive Vice President of Theater Development, IMAX Corporation
Toni Myers, Director, IMAX Corporation/ “Hubble 3D”

The Twenty-First Century Camera Crew and How it Works
Tuesday, 4/13/2010 02:30 PM - 03:30 PM
Room N234
Produced in Association with the International Cinematographer's Guild

How do you design a digital camera crew to meet the director's and cinematographer's working style, as well as the production's pipeline needs? How does this lineup vary for a high-end motion picture versus a project destined for HDTV? Why is there a digital imaging technician if the first assistant cameraman/woman knows HD? What are the workflow options for a WYSIWYG production, where what you see is what you get, and how is it different for a project slated for significant digital intermediate color correction? Leading digital filmmakers and crew explain how to configure a twenty-first century camera team and explore the challenges they face capturing, storing and moving digital assets on set.

Andy Romanoff
David Geffner
Jason Clark
Lewis Rothenberg
Steven Poster

Wednesday, April 14

The Business and Technology of Sports Broadcasting: From Mobile Devices to 3-D
Wednesday, 04/14/2010 11:30am - 12:30pm
Room Content Theater

Produced in association with Sports Video Group

Sports broadcasters and leagues played a key part in driving HD adoption. Will the same be true for 3D and mobile video devices? Top executives from networks and leagues discuss how they are gearing up for 3D at home, the business opportunities related to reaching mobile devices like the Apple iPad and phones. What are the challenges both technically and financially? And what do their efforts mean to local stations, cable operators, and digital cinema?


Ken Kerschbaumer, Editorial Director, Sports Video Group


PETER ANGELL, Director Production, Host Broadcast Services


George Hoover, CTO, NEP
Jerry Steinberg, SVP Field Operations, Fox Sports
KEN AAGAARD, EVP of Operations and Production, CBS Sports
Steve Hellmuth, EVP Operations and Technology, NBA Entertainment

I'll hopefully be making it to NAB this year to cover some of this stuff. Everything looks fascinating!

Contact Me

Jim Dorey
jim (at) marketsaw (dot) com

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