Monday, September 27, 2010

MasterImage 3D Launches Kid-Sized Glasses And New Hollywood Headquarters

Some cool news from fast growing MasterImage 3D who supply theatrical 3D systems worldwide: New kid's glasses AND new digs.

Here are their press releases (emphasis is mine): MasterImage 3D, the fastest-growing supplier of digital 3D cinema systems, now offers smaller kid-sized 3D glasses designed to give children the best possible 3D experience in MasterImage 3D-equipped theaters.

The company’s new kid-sized 3D glasses began shipping worldwide this month, just in time for the wide slate of family-friendly 3D movies opening during the holiday season — from Legend of the Guardians: The Owls of Ga’Hoole to Tangled, The Chronicles of Narnia, The Nutcracker in 3D, Megamind, and Gulliver’s Travels.

Designed to sit securely on children’s smaller faces, the kid-sized MasterImage 3D glasses are fitted with the same advanced, circular polarized lenses as the company’s full-sized glasses. With this new offering, MasterImage 3D now provides theaters with three 3D glasses options: Single-use and reusable adult-sized glasses, and single-use kid-sized glasses.

“With so many 3D features aimed at families, the overall 3D theater experience has to be enjoyable for everyone,” said MasterImage 3D CEO and Chairman, Younghoon Lee. “MasterImage’s kid-sized glasses are light and right-sized, so they don’t slip off and pull kids — and parents — out of the story. Our goal is to help everyone enjoy the experience of 3D.”
MasterImage 3D has also expanded its headquarters with a move today into new offices at Raleigh Studios. Located in the heart of Hollywood, MasterImage 3D’s new residence in the long-standing independent studio doubles its footprint and gives the company in-house access to its premiere demonstration and customer training venue, the Charlie Chaplin theatre, which is equipped with the MasterImage digital 3D cinema system.


MasterImage 3D’s new headquarters at 5300 Melrose Ave. is located in the Studio’s West Office Building. It houses executive, sales and marketing offices, an on-site depot and customer support space and dedicated R&D for the company’s auto-stereoscopic (glasses-free) 3D displays. Primary R&D and manufacturing continue to be based in Seoul, Korea and the company maintains regional sales offices in Pinewood Studios, UK; Tokyo, Japan; and Beijing, China.

MasterImage 3D CEO and Chairman Younghoon Lee said, “We needed a facility with the resources that could serve both our growing number of theaters in North America and our expanding employee base. Raleigh Studios offered us a flexible setup, and with our 3D digital cinema system installed on the premises we’re able to bring interested theater owners right in to see the technology. It’s important that we’re in a studio setting with a full theater experience so we can better work with our customers and content producers alike as we continue to evolve our technology.”

MasterImage 3D provides pioneering 3D solutions for theaters, mobile devices and gaming. With 2,500 cinema systems installed in 40 countries, MasterImage 3D is the fastest-growing digital 3D cinema system supplier, offering audiences the best, brightest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company’s auto-stereoscopic display technology enabled one of the world’s first glasses-free 3D mobile phones and its 3D camera ASIC empowers users to create and share 3D content. MasterImage 3D is gearing up to deploy its 3D display units with multiple mobile device manufacturers worldwide with product expected to hit the market in 2011. The company was founded in 2004, is privately held.

I love working with these guys!
The child sized glasses were absolutely needed and I am so glad to hear that their offices are moving and growing to suit their needs, especially the Charlie Chaplin Theater. Onward and upward!

MasterImage 3D is a sponsor of MarketSaw.

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Jim Dorey
jim (at) marketsaw (dot) com

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