Will THE AVENGERS Beat AVATAR's Second Weekend Box Office Record?
If you live under a stone, then you may not be aware that THE AVENGERS is tearing up the box office. However the movie is experiencing a 64% drop in attendance in it's second weekend (typical drop off for huge opening weekends) and is forecast to bring in 74.5 million. The Marvel movie made $29.1m on Friday.
THE AVENGERS need to top $75.5m to claim the throne from James Cameron for the second weekend frame. Not an easy feat.
I think you will see a lot of repeat business on Saturday personally. Just my feeling on it. I know I am going for the fourth time tonight. And of course Mother's Day is tomorrow so that could sway things a bit more.