Saturday, May 12, 2012

Will THE AVENGERS Beat AVATAR's Second Weekend Box Office Record?

If you live under a stone, then you may not be aware that THE AVENGERS is tearing up the box office. However the movie is experiencing a 64% drop in attendance in it's second weekend (typical drop off for huge opening weekends) and is forecast to bring in 74.5 million. The Marvel movie made $29.1m on Friday.

THE AVENGERS need to top $75.5m to claim the throne from James Cameron for the second weekend frame. Not an easy feat.

I think you will see a lot of repeat business on Saturday personally. Just my feeling on it. I know I am going for the fourth time tonight. And of course Mother's Day is tomorrow so that could sway things a bit more.

Very interesting race for the record this weekend!

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Jim Dorey
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