Love it when corporations get creative like this, and why not? New Zealand IS Middle-earth right? I won't spoil a thing for you - you have to watch.
But to top it all off, you could win seats at the premiere of THE HOBBIT: THE DESOLATION OF SMAUG at either Wellington or Los Angeles! For more info on the contest, head on over to Air New Zealand.
I've never been to Kiwi but obviously would love to go there. What a trip that would be! Can't wait to see DOS - and some more brilliant native 3D shot on 3ality Technica rigs :-)
Oh and advance tickets for DESOLATION OF SMAUG are on sale tomorrow!