Tuesday, March 25, 2014

CinemaCon 2014: Day One Overview - Paramount

Tim here, and I just finished the first day of CinemaCon. There's more that will happen through the rest of the week than today because today was a start day. Mainly registration, plus a opening dinner, but most importantly a presentation from Paramount Studios. Paramount showed exclusive footage from their upcoming line up of films. Stars were on hand for the presentations such as Dwayne "The Rock" Johnson (Hercules), Will Arnett and guest David Cross (Teenage Mutant Ninja Turtles) entered in on segways, and finally Mark Wahlberg, his daughter, and upcoming stars Nicola Peltz and Jack Reynor (Transformers: Age of Extinction).

I can't go into too much detail about the footage seen, but all these films are being released in Stereoscopic 3D. This means that all these movies will be pretty big at the box office. Hercules was more or less a new trailer, and Teenage Mutant Ninja Turtles was the teaser trailer that's coming out this Thursday morning. The most amount of footage shown was for Transformers: Age of Extinction, which looks like it's bigger than any of the previous Transformers movies.

The footage we saw showcased a good deal of the beginning of the film that sets up the story. We see the relationship between Wahlberg's character and his daugher played by Nicola Peltz. He's a character the audience is instantly going to connect with and Wahlberg looks like he has fun with the role. We got to see plenty of explosions and destruction caused by the Transformers and the humans fighting them. The VFX for the film already look spectacular as we likely were seeing rough drafts or uncompleted shots (some shots still had green screen), and the movie could be the biggest in the franchise. It helps having a star like Wahlberg. Michael Bay wasn't in attendence because he was busy working on the the film.

In regards to the Teenage Mutant Ninja Turtles teaser trailer it was pretty action packed. You'll be able to check it out later this week, but the advance preview did assure that I can tell you that it will feature the CGI turtles front and center. They look pretty massive standing in front of Megan Fox, who plays April O'Neil. Hercules will also be an action packed film, and with Dwayne "The Rock" Johnson at the film's center it should be a fun thrill ride. 

Overall it was a great opening day. Sadly none of those presentations were in 3D, but I did check out a demonstration from Real D about their TrueImage technology that I'll write about later in the week. Also, MasterImage has their new MI-Horizon3D system which I got to check out so I'll write about that later as well. Keep an eye out for the 3D news here on MarketSaw reporting from Caesars Palace in Las Vegas!

About CinemaCon
CinemaCon will attract upwards of 5,000 motion picture professionals from all facets of the industry –from exhibition and distribution, to the equipment and concession areas – all on hand to celebrate the movie-going experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office.

CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. CinemaCon is also delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the industry's greatest and highly regarded and respected partners in the world of the movies.

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Jim Dorey
jim (at) marketsaw (dot) com

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