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Monday, August 13, 2018

THE MEG Opens Wide And Takes Huge $44.5m Bite From Weekend Box Office!

Of course it opened huge - Jason Statham is no slouch! Ok, the megalodon has something to do with it too.

THE MEG opened this past weekend to the tune of $44.5 million with the overseas markets yet to come on stream. That's an impressive debut. Rottentomatoes.com critics has the movie at a 49% rotten rating while audiences gave it a 61%. Personally I liked it. I still haven't seen it in 3D yet (*GASP* I know right?!), but I will in the coming week or so. I had to catch the flat version as it was the only screening at the time and I was on a tight schedule. I'm really looking forward to seeing some of those action scenes in 3D because I think they nailed it. Some excellent editing really brings the Meg into your lap - even in 2D.

China played a large part in the making of the movie (very evident from the credits and content) and should open amazingly well in that country. Seriously. AMAZINGLY well. And that's a good thing for Warner Bros. - THE MEG cost $130m to make.

I think Shark Week on the Discovery Channel helped the cause - they even had a show entitled "Megalodon: Fact vs. Fiction" to help feed the frenzy.

You know, we should look into using old dino-DNA to bring back Meg. I mean, what could go wrong?

THE MEG is now playing.

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Jim Dorey
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jim (at) marketsaw (dot) com

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