MasterImage 3D And Rightware Forming New Ecosystem for Autostereoscopic 3D Display Tech

More autostereoscopic (glasses-free) 3D news from MasterImage 3D!

MasterImage 3D’s Cell-Matrix Parallax Barrier display provides Rightware the ultimate environment to showcase their ground-breaking Kanzi UI Solution for Autostereoscopic 3D

Computex, Taipei, Taiwan – June 2, 2011 – Rightware Oy, the leader in 3D user-interface (UI) technology, and MasterImage 3D, Inc. the leader in autostereoscopic 3D (AS3D) display announce a strategic partnership to offer the best out-of-the-box AS3D solution for immediate deployment. The combination provides device manufacturers a fast lane for creation of the most intuitive autostereoscopic 3D design for mobile, consumer and automotive devices. A demonstration is available at MasterImage 3D’s booth at Computex 2011 (Hall 3, G0766).

Both companies have leadership positions shaping cutting-edge glasses-free 3D experiences and providing ready-for-business solutions for their customers. In this alliance, MasterImage 3D’s patented Cell-Matrix Parallax Barrier uses a “cell gap” approach enabling the brightest, sharpest glasses-free 3D experience with the widest viewing angle. This barrier was recently announced in their latest 3D CELL reference tablet based on Texas Instrument’s OMAP™ 4 platform technology. Rightware focuses on the software aspects and has released the world’s first commercial AS3D user-interface software solution for embedded devices, using their celebrated Kanzi UI Solution.

"This partnership means device manufacturers can have access to the latest autostereoscopic 3D software and hardware from one partnership. We’ve been working closely with MasterImage 3D and we’re extremely excited about the quality of their cell-parallax implementation,” said Tero Sarkkinen, CEO of Rightware. “Device manufacturers are aggressively including AS3D in their new offerings, seeking ways to provide real consumer value and differentiate through enhanced 3D design.”

For device manufacturers, this partnership means faster time to market with the most compelling hardware and 3D user interface solution. This consumer-friendly 3D navigation can intuitively showcase the variety of 3D applications that will spark the growth of a next-generation mobile 3D ecosystem—from 3D movies, games, apps, video and user-generated content.

“One of the most thrilling contributions to the 3D content ecosystem is dynamic and interactive visual navigation,” said Roy Taylor, Executive Vice President and General Manager at MasterImage 3D. “Rightware is an inspired pioneer in introducing new consumer experiences and their Kanzi 3D UI running on barrier really showcases the beginning of an incredible industry."

The Rightware and Masterimage 3D joint solution is currently demonstrated at Masterimage 3D’s booth at Computex 2011 in Taipei, Taiwan.

About Masterimage 3D Inc.
Masterimage 3D Inc. is a 3D technology company that provides pioneering solutions for theaters, mobile devices and gaming. With digital 3D cinema systems installed over 60 countries, Masterimage 3D is a fast-growing digital 3D system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world’s first glasses-free 3D mobile phones and is in development for devices in 2011. Its 3D camera ASIC empowers users to create 3D content. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Tokyo and Seoul. More information: http://www.masterimage3D.com.

About Rightware
Rightware® is the market leader in 3D User Interface technology, serving mobile, automotive and other embedded industries with its Kanzi® solution for rapid 3D user interface design and deployment. Rightware has introduced the world’s first stereoscopic 3D (S3D) user interface solution. Rightware also develops industry leading system performance analysis tools. Rightware’s renowned product portfolio includes the Basemark® product family for various benchmarking purposes, plus 3DMark® Mobile for OpenGL ES 1.x and OpenGL ES 2.0, VGMark® for OpenVG 1.x, and SPMark® platform benchmark for Android, MeeGo, Symbian, Windows Mobile, Linux and mobile Java. Rightware is headquartered in Espoo, Finland and has offices in Shanghai, Beijing, and Palo Alto. More information: www.rightware.com.

MasterImage 3D is a sponsor of MarketSaw

MasterImage 3D Announces New Glasses Free 3D CELL Reference Tablet Using OMAP 4 From TI

Very cool news for autostereoscopic (glasses free) 3D fans! My friends at MasterImage 3D are rapidly advancing in this arena and have yet another announcement in the field. I have personally seen their new Cell-Matrix tech (at Cinemacon 2011) and it looks AMAZING.

Here's the official press release (emphasis is mine):

MasterImage 3D’s Cell-Matrix Parallax Barrier display provides developers a powerful environment to create their next-generation Autostereoscopic 3D content

Taipei, Taiwan (May 30, 2011) – MasterImage 3D today announced the availability of its new CELL reference tablet, giving developers and designers access to MasterImage 3D’s patented Cell-Matrix Parallax Barrier technology. The CELL tablet is based on PandaBoard—the OMAP4430 applications processor-based mobile software development platform. MasterImage 3D leverages the OMAP™ 4 platform technology from Texas Instruments Incorporated (TI) to add cutting-edge features to its popular Autostereoscopic “glasses free” 3D display. A demonstration of the new CELL reference tablet will be hosted by MasterImage 3D at their booth at Computex Taipei 2011, Hall 3 booths G766/G768.

"The depth and breadth of TI’s expertise will enable MasterImage 3D to deliver the industry's most innovative AS3D solutions," said Roy Taylor Executive Vice President and General Manager of MasterImage 3D Display. "By integrating the OMAP 4 platform-based PandaBoard into our next-generation systems, we can provide high performance development platforms for the most demanding developers."

Consumer electronics leaders are aggressively including AS3D in new devices to enhance user-experience, allowing them to view user-generated images and video, 3D movies, games, apps and eye-popping user-interface design. MasterImage 3D is the fastest growing stereo 3D company in the world with a successful 3D cinema business including over 3,000 3D digital cinema system installations in over 60 countries. Its display business is about to power dozens of new smartphone, tablet, car and aircraft display design wins.

The MasterImage 3D mobile display is based its patented cell-matrix parallax barrier, which uses a ‘cell gap’ approach to let users switch easily between landscape and portrait modes and between 3D and 2D functions. As more polarized light passes through, images are brighter and ‘ghosting’ is reduced so it allows for the sharpest quality across all content categories (video, games, apps, user-interface, photos). The MasterImage 3D technology works with any kind of display, from TFT to OLED, PDP and more, and the company’s patented manufacturing process for its 3D displays delivers an extremely high production yield while keeping costs low.

"TI is pleased to work with MasterImage 3D, whose visionary commitment to the user-experience has inspired new uses for glasses-free stereo 3D technology," said Fred Cohen, director, OMAP wireless ecosystem, TI. "With the broadest portfolio of maximum performance SOC solutions, we can provide all the pieces and advanced features required for exciting new AS3D consumer products."

MasterImage 3D’s CELL reference tablet is currently available in 4.3” and 7.0” with 10.1” coming this summer. Contact the company directly on how to gain more information. Visit MasterImage 3D’s booth to see glasses-free mobile 3D of some of the latest summer’s big 3D blockbusters, AAA 3D games, video from 3D studio, Digital Revolution Studios and 3D UI from Rigthware.

About MasterImage 3D, Inc.
MasterImage 3D, Inc is a 3D technology company that provides pioneering solutions for theaters, mobile devices and gaming. With digital 3D cinema systems installed over 60 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world’s first glasses-free 3D mobile phones and is in development for devices in 2011. Its 3D camera ASIC empowers users to create 3D content. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Tokyo and Seoul. http://masterimage3D.com

MasterImage 3D is a sponsor of MarketSaw