MasterImage 3D’s Cell-Matrix Parallax Barrier Tech On Qualcomm’s Snapdragon S4 Mobile Tablet at Mobile World Congress!

Can't wait to see this new tech in action! If you haven't seen these new screens - do yourself a favor and check them out if you can...

BARCELONA, Spain – MOBILE WORLD CONGRESS – Feb. 24, 2012 - MasterImage 3D, a world leader in 3D and the pioneers behind glasses-free 3D for smartphones and tablets, today announced its 3D display technology will be showcased on the glasses-free Mobile Development Platform (MDP) tablet with a WUXGA (1920*1200) resolution display. Based on Qualcomm’s award-winning Snapdragon S4 processor, the MDP Tablet 3D Edition will debut at Mobile World Congress 2012. Available for next-generation 10.1” tablets, the technology, along with new premium 3D videos and games, will be shown at the Qualcomm booth (Hall 8, 8B30) and in the MasterImage 3D VIP hospitality suite, Hall 4.1 (4.1EHS7).

The MDP Tablet 3D Edition will feature MasterImage 3D’s Cell-Matrix Parallax Barrier technology and will run Android 4.0. The demonstration will feature Qualcomm’s 2D to 3D conversion technology, which enables real-time 2D to stereoscopic 3D conversion of videos and games. Qualcomm will be demonstrating various 3D content on the glasses-free MDP Tablet 3D Edition, including new 3D programming from 3net – the Discovery/Sony/Imax 3D joint venture and 3D animated comics.

“Hollywood, Bollywood and the film industry around the world continue to enjoy enormous success for 3D at the cinema. Dramatic growth in streaming video services like Netflix, Hulu, Vudu and the recently announced new plans from Verizon/Redbox and in Europe BskyB mean that consumers now expect personalized direct entertainment. There is an immediate need then for glasses-free 3D personal devices to meet this demand,” said Roy Taylor, GM and EVP MasterImage 3D Display “We could not be prouder to be working with Qualcomm to help bring this entertainment revolution to market.”

“We understand the demand for glasses-free 3D for the home is increasing dramatically,” said Raj Talluri, Vice President of Product Management of Qualcomm. “The advanced multimedia features of Snapdragon processors allow MasterImage 3D's technology to come to life, showing OEMs, mobile operators and the content community that viable and compelling technology is available here and now.”

“From day-one, we set out to create the most entertaining and immersive 3D content imaginable, created and shot for the medium from the ground-up,” said Tom Cosgrove, President and CEO of 3net. “With the collaborative work of Qualcomm and MasterImage 3D, we actively support a 3D ecosystem where consumers will be able to watch our programming on glasses-free mobile devices wherever they may be.”

Cell-Matrix Parallax Barrier Technology is MasterImage 3D's proprietary solution that is invented, patented and mass-produced as the leading technology in glasses-free 3D display and fast becoming the leader in 3D quality for mobile devices. The technology provides brighter images, lessened crosstalk, reduced moiré effects (or rippled appearance) and the widest possible viewing angle.

Learn more about MasterImage 3D and partnerships at www.absolutely3d.com.

About MasterImage 3D, Inc.
MasterImage 3D, Inc. provides pioneering 3D solutions for theaters and mobile devices. With digital 3D cinema systems installed in over 70 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world’s first glasses-free 3D phones and is in development for devices in 2012. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Japan, Korea and Taiwan. (http://masterimage3d.com)

MasterImage3D is a sponsor of MarketSaw

GAMING UPDATE: HALO Going 3D *AND* MasterImage's Glasses Free Display - 500 Times Better Than The 3DS!

Time for a 3D gaming update! And it's a humdinger on two fronts...

Microsoft's humungous gaming franchise HALO is going 3D for the upcoming November release of HALO: ANNIVERSARY. The game will be a reboot of the original HALO game made (can you believe it) 10 years ago.

Further it is the first of the lot to NOT be made by Bungie Software. Really looking forward to this!

*AND*

Word is starting to get out about MasterImage 3D's new 4.3" WVGA (this is the same one I reported on back in May). Venturebeat's Dean Takahashi demoed one recently and was suitably impressed.

Says Takahashi: "The quality blew me away. On a 4.3-inch WVGA screen, Taylor showed that he could demonstrate a 3D movie running in stereoscopic 3D. I didn’t need to wear glasses to see the sharp 3D imagery. When I moved my head, it didn’t get blurry. And if I moved my head too far to the side, it gracefully transitioned to a two-dimensional image."

Roy Taylor, EVP & GM For MasterImage 3D recently said: “We’ve measured their alignment accuracy and we believe we’re 500 percent more accurate than the 3DS. We don’t have any issues with eye strain.”

I was not impressed with the Nintendo 3DS from the very start. In fact the best thing about it was their marketing I suppose. I found the screen to be headache inducing and just not a pleasurable gaming experience. Personally I think Nintendo should seriously consider the cell matrix parallax barrier technology from MasterImage 3D for any future handheld needs.

But that's not the end of the product line from MasterImage 3D. 7" and 10" tablet screens are coming this fall! Stay tuned!!

Source: VentureBeat

MasterImage 3D Announces New Glasses Free 3D CELL Reference Tablet Using OMAP 4 From TI

Very cool news for autostereoscopic (glasses free) 3D fans! My friends at MasterImage 3D are rapidly advancing in this arena and have yet another announcement in the field. I have personally seen their new Cell-Matrix tech (at Cinemacon 2011) and it looks AMAZING.

Here's the official press release (emphasis is mine):

MasterImage 3D’s Cell-Matrix Parallax Barrier display provides developers a powerful environment to create their next-generation Autostereoscopic 3D content

Taipei, Taiwan (May 30, 2011) – MasterImage 3D today announced the availability of its new CELL reference tablet, giving developers and designers access to MasterImage 3D’s patented Cell-Matrix Parallax Barrier technology. The CELL tablet is based on PandaBoard—the OMAP4430 applications processor-based mobile software development platform. MasterImage 3D leverages the OMAP™ 4 platform technology from Texas Instruments Incorporated (TI) to add cutting-edge features to its popular Autostereoscopic “glasses free” 3D display. A demonstration of the new CELL reference tablet will be hosted by MasterImage 3D at their booth at Computex Taipei 2011, Hall 3 booths G766/G768.

"The depth and breadth of TI’s expertise will enable MasterImage 3D to deliver the industry's most innovative AS3D solutions," said Roy Taylor Executive Vice President and General Manager of MasterImage 3D Display. "By integrating the OMAP 4 platform-based PandaBoard into our next-generation systems, we can provide high performance development platforms for the most demanding developers."

Consumer electronics leaders are aggressively including AS3D in new devices to enhance user-experience, allowing them to view user-generated images and video, 3D movies, games, apps and eye-popping user-interface design. MasterImage 3D is the fastest growing stereo 3D company in the world with a successful 3D cinema business including over 3,000 3D digital cinema system installations in over 60 countries. Its display business is about to power dozens of new smartphone, tablet, car and aircraft display design wins.

The MasterImage 3D mobile display is based its patented cell-matrix parallax barrier, which uses a ‘cell gap’ approach to let users switch easily between landscape and portrait modes and between 3D and 2D functions. As more polarized light passes through, images are brighter and ‘ghosting’ is reduced so it allows for the sharpest quality across all content categories (video, games, apps, user-interface, photos). The MasterImage 3D technology works with any kind of display, from TFT to OLED, PDP and more, and the company’s patented manufacturing process for its 3D displays delivers an extremely high production yield while keeping costs low.

"TI is pleased to work with MasterImage 3D, whose visionary commitment to the user-experience has inspired new uses for glasses-free stereo 3D technology," said Fred Cohen, director, OMAP wireless ecosystem, TI. "With the broadest portfolio of maximum performance SOC solutions, we can provide all the pieces and advanced features required for exciting new AS3D consumer products."

MasterImage 3D’s CELL reference tablet is currently available in 4.3” and 7.0” with 10.1” coming this summer. Contact the company directly on how to gain more information. Visit MasterImage 3D’s booth to see glasses-free mobile 3D of some of the latest summer’s big 3D blockbusters, AAA 3D games, video from 3D studio, Digital Revolution Studios and 3D UI from Rigthware.

About MasterImage 3D, Inc.
MasterImage 3D, Inc is a 3D technology company that provides pioneering solutions for theaters, mobile devices and gaming. With digital 3D cinema systems installed over 60 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world’s first glasses-free 3D mobile phones and is in development for devices in 2011. Its 3D camera ASIC empowers users to create 3D content. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Tokyo and Seoul. http://masterimage3D.com

MasterImage 3D is a sponsor of MarketSaw