Jim here. Well what do you know? JOURNEY 3D is still raking in respectable dollars at the box office and after having recouped its production costs, it is now into pure profit mode. This is quite astounding as it had to fight off a couple of new entries this weekend, but it still managed to overcome THE X-FILES: I WANT TO BELIEVE on Saturday and Sunday. Amazing.
Adding in the international receipts and JOURNEY 3D is now at ~$72m. The numbers are showing amazing durability for the 3D movie as more and more families are realizing the value of seeing it. There is littl
e violence in the movie aside from an attacking T-Rex which never does land a bite and death is only hinted at and is not focused on at all. Some scenes can be intense yes, but can be easily explained away to a child of correct age. I feel comfortable bringing a child to this movie and so do others it seems! For such a moderate budget movie to do so well in 3D is awesome for the industry. Heck, JOURNEY 3D did twice the business of Hellboy 2 this weekend and they were released at the same time. Again the power of 3D screens comes to bear as JOURNEY 3D is in only 2,688 theaters, while X-FILES was in 3,185 and HB2 in 3,018.
The success of JOURNEY 3D is certainly setting the stage for FLY ME TO THE MOON which is due out in theaters this August 15th.
Images and Stats courtesy of Box Office Mojo
As most of us expected, JOURNEY TO THE CENTER OF THE EARTH has got some teeth. In fact JOURNEY beat out HELLBOY 2 on Friday! HB2 made only $3.16 million and a 38% increase over it's Thursday take on Friday - while JOURNEY made $3.59 million and a 56% jump from Thursday.
All this was done on ~400 fewer theaters! Journey was in only 2,830 theaters while HB2 enjoyed 3,212! What does this tell you?
It means that the 3D screens are performing and performing big time. Imagine the take for THE DARK KNIGHT had it had a 3D version? Staggering!! Sure they have the IMAX additional revenue when they set that record of $66 million, but it could have been all the more with another ~1400 3D screens!
Guillermo and Peter take note. The Hobbit(s) will be much better served in 3D not only because of the beauty and creativeness it brings you in storytelling, but also the bottom line. JOURNEY just beat out HB2 (both were released July 11th)! It must bother you a bit to see a pragmatic advantage given to a movie that you could have enjoyed too. Give The Hobbit(s) what they need: Stereoscopic rewards for the audience AND the studio.
The studio profits will be staggering for a wide release in 3D when the screen numbers get up there - there are only ~1400 3D screens right now, but as you have read on MarketSaw - those numbers have commitments in place from the major theater chains to double and triple. Bring it on!
Data Source: Box Office Mojo
All contents Copyright © 2006-2021, MarketSaw Media. All Rights Reserved. All copyrights and trademarks on this website belong to their respective owners.
Jim here. Well what do you know? JOURNEY 3D is still raking in respectable dollars at the box office and after having recouped its production costs, it is now into pure profit mode. This is quite astounding as it had to fight off a couple of new entries this weekend, but it still managed to overcome THE X-FILES: I WANT TO BELIEVE on Saturday and Sunday. Amazing.
e violence in the movie aside from an attacking T-Rex which never does land a bite and death is only hinted at and is not focused on at all. Some scenes can be intense yes, but can be easily explained away to a child of correct age. I feel comfortable bringing a child to this movie and so do others it seems! For such a moderate budget movie to do so well in 3D is awesome for the industry. Heck, JOURNEY 3D did twice the business of Hellboy 2 this weekend and they were released at the same time. Again the power of 3D screens comes to bear as JOURNEY 3D is in only 2,688 theaters, while X-FILES was in 3,185 and HB2 in 3,018.
