I am amazed at the number of media outlets blasting SHREK FOREVER AFTER for under performing at the box office this weekend. Over $70 million is a nice opening! Remember - this is the fourth franchise movie and Dreamworks Animation knew that it would be very hard to keep besting themselves at the box office every time around. Especially after Shrek 2 made $108m and Shrek 3 grabbed $121m - both setting records.
$70m is hardly a failure. While it may be true that less than half as many moviegoers as SHREK 3 (which was not a great movie - another mitigating factor to huge box office) went to see SHREK 4, we always have to look at the international market where SHREK really shines. It made $20m in Russia this weekend, which topped even AVATAR's opening.
Again, 3D is playing a HUGE role. Over 60% of the revenues were from 3D screens with the 3D premiums adding $13m to the tally. And don't forget that HOW TO TRAIN YOUR DRAGON had plenty of legs - SHREK 4 could stay awhile in theaters.
The lesson to be learned here, if any, is that some franchises peter out earlier than others. SHREK FOREVER AFTER's opening performance is a good one for just about any other franchise, except, well SHREK. Will DWA continue on with the franchise then? I highly doubt it with the announced sequels to HOW TO TRAIN YOUR DRAGON and KUNG FU PANDA - both in 3D of course. Legacy? Well, a generation of kids have plenty to look back on and smile at. And so does DWA.
Jim here. Got yet another SHREK FOREVER AFTER poster for you. Is that Carrot Top sitting on that throne? :-)
Dreamworks Animation's SHREK 4 opens on May 21...
Jim here. Got a new SHREK FOREVER AFTER poster for you. Dreamworks Animation loves the hyperboles don't they?
How many puns can you come up with for potential SHREK franchise posters? lol
SHREK FOREVER AFTER hits 3D theaters on May 21, 2010.
Jim here. Dreamworks Animation has released some more SHREK FOREVER AFTER posters to help feed the SHREK masses online. Have a look:
Jim here. Got the new SHREK FOREVER AFTER trailer for you - have a look! To tell you the truth I am not overly impressed with what I have seen so far. Hoping for more - maybe the next trailer?
What do you think?
Jim here. Got you a first look at SHREK FOREVER AFTER courtesy of USA Today. Not only that, but we also get a storyline too, and yes - it does seem like this will be the final chapter in the SHREK franchise (believe it, or not).
Rumpelstiltskin is pictured on the right.
From USA Today: "All that was loved about Shrek in the first film is brought to the final film," promises Bill Damaschke, head of creative production at DreamWorks. Mike Myers, Eddie Murphy and Cameron Diaz are back as the voices of Shrek, sidekick Donkey and ogress wife Fiona.
The premise is the Brothers Grimm meet It's a Wonderful Life: After rescuing a princess, getting hitched and fathering triplets, Shrek is feeling over-domesticated. "He has lost his roar," says director Mike Mitchell (Sky High, Deuce Bigelow: Male Gigolo). "It used to send villagers running away in terror. Now they run to him and ask him to sign their pitchforks and torches." To regain his ogre mojo, he strikes a deal with Rumpelstiltskin, the wee troublemaker who popped up briefly in Shrek 2 and 3.
Of course, the pact goes awry and Shrek must confront what life would be like in Far Far Away if he had never existed. That translates into Donkey being forced into cart-pulling duty, fat and lazy Puss in Boots trading his sword for a pink bow and the underhanded Rumpelstiltskin ruling the kingdom.No Shrek outing would be complete without new characters, and there are a bunch. Comedians Kathy Griffinand Kristin Schaal (Flight of the Conchords) are witches who hunt ogres. On the side of good is an underground resistance group led by Jon Hamm of Mad Men. "He is the best-looking ogre you've ever seen," Mitchell says.
Oh and Paul McCartney is NOT the voice of Rumpelstiltskin as some other sites (IMDB) have led us to believe. Walt Dohrn lends his voice for the role (the film's head of story).
...You know, I can't see this one being the last if it makes boat loads of money (and you know it will). Something tells me that you will see more SHREK in 3D after this :-)
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I am amazed at the number of media outlets blasting SHREK FOREVER AFTER for under performing at the box office this weekend. Over $70 million is a nice opening! Remember - this is the fourth franchise movie and Dreamworks Animation knew that it would be very hard to keep besting themselves at the box office every time around. Especially after Shrek 2 made $108m and Shrek 3 grabbed $121m - both setting records.
