Wednesday, March 21, 2007

Gears of War FEATURE FILM ?

Variety has announced that New Line Cinema has secured the film rights to Gears of War.

If you have not played Gears of War (GoW) on the Xbox 360, then you probably don't know what the excitement is all about. Lets just say that GoW was the most intense video game yet produced for the console market and the best game of 2006.

However, and a big however, is that they had better not screw it up like Doom. Karl Urban and The Rock did a half decent job with the movie, yet it bombed critically and with the box office. Effective marketing and buzz is essential for this genre of film. Get it done!

One big advantage that GoW will have over the other 'gamer movies' that have been made: One word... CHAINSAW. It will be a gore fest to be sure, but well within the realms of fantasy--not like the Hostel series which is hauntingly possible.

Stuart Beattie (Collateral, Pirates of the Caribbean series, Derailed) wrote the treatment that won over the competing camps. Wyck Godfrey and Marty Bowen will produce and GoW's lead game designer Cliff Bleszinski will be the executive producer for the film adaptation.

Stay tuned for casting news... (Yah I know the dude looks like Tommy Lee Jones... AIN'T gonna happen. These guys are walking mountains!)

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Jim Dorey
jim (at) marketsaw (dot) com

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