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Thursday, November 15, 2007

IMAX Inks 4-Movie Deal With Dreamworks Animation

Will IMAX stick to documentaries only and give up their throne to feature films to the oncoming onslaught of digital 3D theaters being deployed?

No. They just signed a 4 picture deal with Dreamworks Animation including "Monsters vs. Aliens" in March 2009, "How to Train Your Dragon" in November 2009 and "Shrek Goes Forth" in May 2010. "Kung Fu Panda," will be released in 2D format in June 2008. Distribution is by Paramount.

It is important to note that IMAX will be using their new digital projector technology and not the hugely expensive IMAX film format. This saves a ton of money for both sides and helped deliver this deal. When I viewed Beowulf last night, it was not full screen IMAX, but rather the screen was shown with only about two thirds viewable. Still excellent mind you!

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