Hannah Montana's Hair... Errr, Concert Movie Extended!
**Update Feb 10th: BOBW now stands at $53 million + as of today! U23D wide release coming up February 15th - be sure to see it if you haven't already with the limited IMAX release.
**Update Feb 5th: Disney now reports that BOBW made $31.1 million on its first weekend and not $29m as originally estimated! That makes for a jaw dropping $45,561 per screen - and hey folks, it ain't over yet. Remember most of the first week has been sold out in advance - look for continued superlative results from this wonderful 3D movie.
**Update Feb 4th: Disney will be ending the extension of "Best of Both Worlds" by February 15th, which is the wide release date of the critically acclaimed 3D concert U23D which is in limited release now in select IMAX theaters.**
Yep - just as I thought; Disney has decided to extend the Hannah Montana / Miley Cyrus "Best of Both Worlds" (TBOBW) 3D concert movie until it has run its course. Of course it was a publicity gimmick. Of course it worked. Her concert movie is number one at the box office. Easily.
The movie averaged an absolutely AMAZING $42,460 a screen, compared with an average of $5,337 in 2,436 theaters for "The Eye" and $2,327 in 1,977 theatres for "Over Her Dead Body." THAT my friends is theater productivity. Ticket prices have been averaging about $15. Do you see the potential for "Avatar" which will have demographic appeal right across the board and have 4 or 5 times the number of theaters available for screening? Titanic is really going to be sunk. By Captain Cameron no less. Can't wait for that eventuality...