Tuesday, May 20, 2008

Regal Entertainment Group And Real D: Agreement To Expand 1500 3D Screens

Hang on guys - we are in for a ride! The theaters are starting to come on board!

This is awesome news in light of the recent turmoil over the speed at which 3D conversion agreements were happening. This should pave the way for more agreements shortly in my estimation. C'mon Cinemark and AMC!

The additional 1500 3D screens under the Regal banner will bring Real D's 3D screen total to over 3500 once the Digital Cinema Implementation partnership has been put in place.

Here is some very important industry validation of this HUGE event:

“I believe this partnership between Regal Entertainment Group and RealD marks a defining moment for the greatest transformation in movie-going in 70 years," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "The future of cinema comes to theaters in 2009, when audiences for the first time can enjoy the extraordinary new innovations in 3D filmmaking and exhibition. Prepare to be immersed in the world of movies like never before.”

Chuck Viane, president, Distribution, Walt Disney Studios Motion Pictures, said, “We're thrilled that Regal Entertainment is now working in partnership with RealD to significantly increase the number of 3D venues and bring exciting state-of-the-art 3D experiences to moviegoers in most major markets. Disney has been a pioneer in producing groundbreaking 3D motion pictures, and has an ambitious slate of projects starting with the November release of our newest animated feature, ‘Bolt.’ Moviegoers have enthusiastically demonstrated their preference for quality 3D entertainment, and we join our friends at Regal and RealD in making the theatrical experience as exciting and enjoyable as possible.”

Bruce Snyder, president, Domestic Distribution, Twentieth Century-Fox Film Corporation, stated, “With ‘Ice Age 3: Dawn of the Dinosaurs,” and James Cameron’s, ‘Avatar’ both being released in the not so distant future in the 3D format, we at Fox clearly believe in the 3D process as the next great thing in the movie-going experience. We are currently deep into the negotiation with DCIP to keep the digitalization of theaters moving forward. And we are thrilled that RealD and Regal have joined together to make 3D viewing a reality on a nationwide basis.”

Now is that AWESOME or what? We now have the theaters in action!! 3D is on the way baby!! Can you tell I am typing a bit faster? :-)


ABOUT Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,763 screens in 551 locations in 39 states and the District of Columbia. Regal operates theatres in all of the top 33 and 44 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.

About RealD 3D: RealD 3D is the global leader in 3D, bringing the most advanced digital 3D experience to cinemas worldwide. RealD's next-generation technology, deployed across the world's largest 3D platform in 24 countries, provides a stunningly realistic and immersive experience beyond the usual concepts of 3D cinema. The impact of 3D upon today's moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, RealD 3D is the worldwide inventor of and pioneer in key stereoscopic technologies, with thirty years of scientific development behind its systems. Organizations such as NASA, Pfizer, BMW, Boeing, and more use RealD’s mission-critical 3-D visualization technologies. RealD was named to Fast Company’s “Fast 50” list of Most Innovative Companies in 2008. For more information, visit www.reald.com.

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