Tuesday, November 25, 2008

Quick Post: NFL Going 3D For Chargers - Raiders Game Dec 4th!

Awesome! Jim here. The NFL is again looking to 3D as an experimental option by the screening of a 3D NFL game to select theaters in LA, NYC and Boston - this time LIVE.

"The idea is a "proof of concept," says Howard Katz, NFL senior vice president of broadcasting and media operations. "We want to demonstrate this and let people get excited about it and see what the future holds."

"The several hundred guests at the three participating theaters Dec. 4 will include representatives from the NFL's broadcasting partners and from consumer-electronics companies. The event will be closed to the general public. Burbank, Calif.-based 3ality Digital LLC will shoot the game with special cameras and transmit it to a satellite. Thomson SA's Technicolor Digital Cinema is providing the satellite services and digital downlink to each theater, and Real D 3D Inc. will power the display in the theaters."

3ality filmed the 2004 Super Bowl in 3D and so it is nice to see them attached to the live event as well - the technology has improved a great deal in 4 years! Hopefully we will see live 3DHD sports and events in the home in a few years time. Football BEGS to be shown in 3D - it is a match made in heaven.

Source: WSJ

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