Thursday, June 25, 2009

RealD To Bring 3D Alternative Entertainment Broadcasts To Theaters

New Product Will Add Live Event Display Technology to World’s Largest 3D Platform

RealD, the world’s leading outfitter of 3D theatres, announced RealD LIVE, a new product that works with the company’s Cinema Systems enabling RealD equipped theatres to display live event broadcasts from anywhere in the world in crisp, clear, fully immersive RealD 3D. With 3D films driving today’s record box office, RealD LIVE promises to open new 3D entertainment opportunities to the over 8,700 screens contracted to RealD with live alternative content broadcast capabilities for concerts, sporting events, theatre and more.

“Films presented in RealD 3D are driving today’s box office showing moviegoers overwhelmingly prefer the true-to-life entertainment experience of RealD 3D,” said Joe Peixoto, RealD president of worldwide cinema. “RealD LIVE is the next step in 3D entertainment, offering our thousands of exhibition partners around the world the ability to show spectacular live events on their big screens.”

Another technology leap from the world’s leading 3D entertainment company, RealD LIVE is a separate product that when connected to RealD Cinema Systems receives a broadcast signal and converts the stream to a format compatible with digital cinema projectors. RealD LIVE works with the company’s DLP® 3D solutions, the Cinema System and XL Cinema System, which is capable of reaching screens up to 80 feet in width, and with the Sony 4K compatible XLS Cinema System. With standard RealD cinema eyewear, audiences will experience the high quality, stunningly lifelike viewing experience RealD 3D is known for.

RealD LIVE will bring worldwide distribution to technology recently used for live broadcasts of sporting events to RealD equipped theatres in the U.S. RealD LIVE is expected to be available in the fourth quarter of 2009.

About RealD
RealD is the global leader in 3D, bringing the most advanced and realistic 3D experience to cinemas worldwide. RealD’s new generation technology, deployed across the world’s largest 3D platform with over 8,700 screens under contract and over 3,200 screens installed in more than 45 countries with over 200 exhibition partners, provides a high quality, stunningly lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more.

RealD is a sponsor of MarketSaw.

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