Both GUARDIANS OF THE GALAXY Movies Shown Back To Back in 3D!!

Guys - here's some news sent to me that you might want to take advantage of - AND - get some cool collectibles. Enjoy GOTG2 - I know I'll be first in line!

REALD CREATES EXCLUSIVE 3D DOUBLE FEATURE FAN EVENT ALLOWING MOVIEGOERS A ONCE-IN-A-LIFETIME CHANCE TO SEE MARVEL STUDIOS’ GUARDIANS OF THE GALAXY VOL. 2 ALONG WITH THE ORIGINAL GUARDIANS OF THE GALAXY AT SELECT THEATERS ON THURSDAY, MAY 4 NATIONWIDE

Los Angeles, CA – May 2, 2017- RealD, the world’s biggest 3D company has joined forces with some of the nation’s largest theater chains to offer a once-in-a-lifetime 3D double feature of Marvel Studios’ original Guardians of the Galaxy as well as the brand-new Guardians of the Galaxy Vol. 2, exclusively at RealD 3D-equipped theaters. The special double feature screenings will be offered on Thursday afternoon May 4 nationwide at more than 550 locations only in RealD, it was announced today by Travis Reid, President of Worldwide Cinema and Chief Operating Officer for RealD.

Guests who participate in the special fan event will receive an exclusive mini poster and a set of souvenir collectible buttons while supplies last. Participating exhibitors include some of the nation’s largest theater circuits, among them AMC Theatres, Cinemark, Cineplex, National Amusements, and Regal Cinemas. For a list of theaters playing the 3D double feature, visit http://reald.com/#/movies/gotgdoublefeature

“The visuals in the Guardians of the Galaxy universe are stunning and the movies are even more spectacular in RealD 3D. We wanted to create a fan experience as epic as the movies and we can’t think of a better way to get fans excited for the new film than to offer an exclusive double feature event and a chance to experience both Guardians of the Galaxy films back-to-back in 3D,” said Reid.

As the world’s leading 3D cinema system, no company has been more instrumental in perfecting, promoting or providing premium quality 3D experiences to audiences worldwide than RealD.


ABOUT REALD INC.
Globally recognized as the world’s visual technology leader, RealD pioneered digital 3D cinema and today has the world's largest 3D cinema platform. RealD’s dominant market share is comprised of a network of theatres that include more than 29,000 installed screens with a backlog of 3,000 additional contracted installations in 72 countries with over 1,200 exhibition partners. RealD is the world’s preeminent 3D brand, with well over 2 billion people having experienced a movie in RealD 3D.

ABOUT MARVEL STUDIOS’ GUARDIANS OF THE GALAXY VOL. 2
Set to the all-new sonic backdrop of Awesome Mixtape #2, Marvel Studios’ “Guardians of the Galaxy Vol. 2” continues the team’s adventures as they traverse the outer reaches of the cosmos. The Guardians must fight to keep their newfound family together as they unravel the mystery of Peter Quill’s true parentage. Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes’ aid as the Marvel Cinematic Universe continues to expand.

“Guardians of the Galaxy Vol. 2” is written and directed by James Gunn and stars Chris Pratt, Zoe Saldana, Dave Bautista, featuring Vin Diesel as Baby Groot, Bradley Cooper as Rocket, Michael Rooker, Karen Gillan, Pom Klementieff, Elizabeth Debicki, Chris Sullivan, Sean Gunn, Tommy Flanagan, Laura Haddock, with Sylvester Stallone, and Kurt Russell. Kevin Feige is producing, and Louis D’Esposito, Victoria Alonso, Jonathan Schwartz, Nikolas Korda and Stan Lee are the executive producers. Marvel Studios’

“Guardians of the Galaxy Vol. 2” blasts into theaters on May 5, 2017.

Check The Latest TV Spot For Duncan Jones' WARCRAFT!!

Check the latest TV Spot for Duncan Jones' WARCRAFT based on the popular MMORPG from Blizzard Entertainment, World of Warcraft. This is looking GOOD. I was skeptical at first because video game adaptations for the big screen do not have a great reputation, but I did have confidence in Jones to deliver something palatable. And so he has!

I can see the character traits exploding from these creatures and the casting seems particularly well done. The effects? Staggering! Looks amazing. Can't wait!!

Here's the boilerplate for the movie:
From Legendary Pictures and Universal Pictures comes Warcraft, an epic adventure of world-colliding conflict based on Blizzard Entertainment’s global phenomenon.

The peaceful realm of Azeroth stands on the brink of war as its civilization faces a fearsome race of invaders: Orc warriors fleeing their dying home to colonize another. As a portal opens to connect the two worlds, one army faces destruction and the other faces extinction. From opposing sides, two heroes are set on a collision course that will decide the fate of their family, their people and their home.

So begins a spectacular saga of power and sacrifice in which war has many faces, and everyone fights for something.

Directed by Duncan Jones (Moon, Source Code) and written by Charles Leavitt and Jones, the film starring Travis Fimmel, Paula Patton, Ben Foster, Dominic Cooper, Toby Kebbell, Ben Schnetzer, Rob Kazinsky and Daniel Wu is a Legendary Pictures, Blizzard Entertainment and Atlas Entertainment production.

The producers are Charles Roven, Thomas Tull, Jon Jashni, Alex Gartner and Stuart Fenegan. Jillian Share, Brent O’Connor, Michael Morhaime and Paul Sams serve as executive producers. Rob Pardo, Chris Metzen, Nick Carpenter and Rebecca Steel Roven co-produce. Warcraft will be released by Universal Pictures. www.warcraftmovie.com

WARCRAFT opens on June 10 in RealD 3D, IMAX 3D and flat.

What Can You Expect Before And After STAR WARS: THE FORCE AWAKENS At The Theater?

Well you should arrive early as word has it the first trailer for STAR TREK BEYOND is attached to pre-roll in front of STAR WARS: THE FORCE AWAKENS :-) I'm very happy to hear that and hopefully it includes some shots of the movie too and not just an I'm coming soon text laden visual.

As far as after SWTFA, I'm a firm believer in watching all the end credits of a movie I truly enjoy and I fully expect to do so with this movie - but there won't be any mid or end credit scenes to wait for according to director JJ Abrams himself.

But... do stay to honor all those that worked on the movie if you enjoyed it. You can be sometimes very surprised who you see up there to begin with and it's the ethical thing to do :-) Credit where credit is due.

So join me opening weekend for STAR WARS: THE FORCE AWAKENS in 3D! Can't wait. I'll be seeing it in multiple formats and the first will be IMAX followed closely by REALD (UltraAVX). Stay tuned for my review!

STAR WARS: THE FORCE AWAKENS opens on December 18. STAR TREK BEYOND is slated for release on July 22, 2016.
 

A Whopping 65% Of JURASSIC WORLD'S Record International Box Office Was 3D!!

This is absolutely amazing news! Solid facts backing the growing 3D market internationally. And I agree - the only way to see JURASSIC WORLD is in 3D - otherwise you miss all the realism and immersion!!

“JURASSIC WORLD” IN 3D DELIVERS APPROXIMATELY 65% OF UNIVERSAL PICTURES RECORD-BREAKING INTERNATIONAL OPENING WEEKEND

-3D Drives $205 Million of $315.7 Million International Launch-
Major Markets Experience the Epic New Action-Adventure in 3D With 95% of Moviegoers in China Supporting The Enhanced Immersive Experience; Top Performing 3D Markets Include Germany at 89%, Brazil at 78% and Russia at 74%

LOS ANGELES, Calif. (June 15, 2015) – RealD Inc. (NYSE: RLD) announced today that Universal Pictures and Amblin Entertainment’s epic action-adventure, Jurassic World, dominated the worldwide box office this weekend generating approximately 65% of its international 66 market roll-out on 3D equipped screens. 3D ticket sales drove $205 million of the estimated $315.7 million record-breaking international launch.

RealD 3D ticket sales accounted for $70 million of the weekend’s total international box office led by strong performance in countries as varied as China (95%), Germany (89%), Russia (74%), Brazil (78%), and Colombia (77%).

“An event film like Jurassic World is made even more memorable when it’s experienced in 3D. We congratulate our friends at Universal Pictures, Amblin Entertainment, Legendary Films and our exhibition partners all around the world,” said Anthony Marcoly, President of Worldwide Cinema at RealD.

For the third week in a row, the worldwide box office was ignited by films presented in RealD 3D. Jurassic World is just the latest example of recent 3D successes worldwide, which have included San Andreas, Mad Max: Fury Road and Avengers: Age of Ultron among others. Upcoming this summer and through the end of the year, there is growing excitement for 3D titles as diverse as Terminator: Genisys, Minions, The Walk, Inside Out, The Martian, Pixels, Pan, and Star Wars: The Force Awakens, among several others.

The world’s most widely used 3D cinema technology, RealD 3D is installed in more than 26,500 auditoriums by approximately 1,200 exhibitors in 72 countries around the world.

About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD’s core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at www.reald.com. 

About Jurassic World
In the new film, when the massive and mysterious Indominus rex stages an escape and disappears into the jungle, order turns to mayhem and guests turn into prey. Dinosaurs escape into the open, skies and water to engage in an all-out war for survival, and no corner within the world’s greatest theme park is safe anymore.

Chris Pratt, Bryce Dallas Howard, Vincent D'Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong and Irrfan Khan star in the 3D epic action-adventure that is directed by Colin Trevorrow and based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Derek Connolly & Trevorrow, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley are producers. Steven Spielberg and Thomas Tull are executive producers. For more information on the movie, please visit www.jurassicworld.com

Will update you as I get more information!!

More Details On JURASSIC WORLD'S 3D Performance From RealD!!

JURASSIC WORLD IN 3D SINKS ITS TEETH INTO APPROXIMATELY 48% OF ESTIMATED $204.6 MILLION DOMESTIC OPENING WEEKEND

RealD 3D Equipped Theaters Generated An Estimated $71 Million Of Which $10 Million Was From RealD 3D Equipped PLF Auditoriums

LOS ANGELES, Calif. (June 14, 2015) – RealD Inc. (NYSE: RLD) announced today that Universal Pictures and Amblin Entertainment’s epic action-adventure, Jurassic World, continued the strong performance of recent 3D titles in the marketplace generating approximately 48% of its domestic opening weekend gross on 3D equipped screens. RealD 3D accounted for an estimated $71 million of the weekend’s total box office. RealD 3D equipped PLF auditoriums were also in high demand, delivering $10 million of the opening weekend’s total.

In addition to its record-breaking box office distinctions and achievements, Jurassic World is the highest grossing domestic debut ever for RealD. The film surpassed the first movie in The Avengers franchise, which earned more than $70 million in RealD ticket sales in May, 2012.

“Jurassic World’s dino-sized debut is another strong indication that moviegoers want excellent 3D experiences and the studios are providing the best 3D offerings in years…maybe ever,” said Anthony Marcoly, President of Worldwide Cinema at RealD. “2015 will be remembered as a watershed year for this format with one of the strongest 3D slates we have ever seen.”

“Jurassic World in 3D is a fantastic experience which brings the audience closer to the action," said Nicholas Carpou, President of Domestic Distribution for Universal Pictures. "It is no surprise to us that audiences are responding in big numbers to this fantastic film."

Even Jurassic World director Colin Trevorrow believes the moviegoing experience is enhanced when his film is seen in 3D. Said Trevorrow, “My goal with this movie was always to make sure Jurassic World felt like a real place and in 3D you feel like you are there… For us, it was about creating the most visceral, immersive experience possible. And this kind of technology (3D) does what I hope the whole movie does, which is make everyone in the audience—regardless of their age—feel like a kid again.”

Recent 3D successes worldwide have included San Andreas, Mad Max: Fury Road, and Avengers: Age of Ultron, among others. Upcoming this summer and through the end of the year, there is growing excitement for 3D motion pictures as diverse as Inside Out, Terminator: Genisys, Minions, The Walk, The Martian, Pixels, Pan, and Star Wars: The Force Awakens, among others.

The world’s most widely used 3D cinema technology, RealD 3D is installed in more than 26,500 auditoriums by approximately 1,200 exhibitors in 72 countries around the world.

About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD’s core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at www.reald.com.

About Jurassic World
In the new film, when the massive and mysterious Indominus rex stages an escape and disappears into the jungle, order turns to mayhem and guests turn into prey. Dinosaurs escape into the open, skies and water to engage in an all-out war for survival, and no corner within the world’s greatest theme park is safe anymore.

Chris Pratt, Bryce Dallas Howard, Vincent D'Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong and Irrfan Khan star in the 3D epic action-adventure that is directed by Colin Trevorrow and based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Derek Connolly & Trevorrow, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley are producers. Steven Spielberg and Thomas Tull are executive producers. For more information on the movie, please visit www.jurassicworld.com

Will update you as I get more information!!

Blue Sky Studios PEANUTS by Schulz Trailer #2 Impresses

Tim here, and I have to say that this second trailer for Peanuts coming out in 3D next November is looking better and better with each new trailer. I'll be honest and state that I've been a tad skeptical that these characters, who were drawn in a two-dimensional comic strip, didn't seem like they could translate well to the 3D world. This trailer shows that skeptics are wrong. The animators did a great job with subtle 3D, and what could translate into very pleasing stereoscopic 3D images, and maintaining the classic style and framing of the Peanuts comic strip. The texturing and other modern 3D computer animation techniques are subtle to the eye and invoke the nolstagia we hope to get from this movie. Yet, the trailer hasn't revealed anything about the story yet!

IMDB has this written for the storyline: For the first time ever, Snoopy, Charlie Brown, and the rest of the gang we know and love from Charles Schulz's timeless "Peanuts" comic strip will be making their big-screen debut like they've never been seen before in a CGI-animated feature film in 3D. And if you're yearning for a bit of trivia: This is the first theatrical Peanuts movie in 35 years!

There's also a few still frames below that come with this for you to take a closer look at. It's incredibly impressive what the animators have accomplished. It feels like Charles Schulz drew these.

Peanuts comes to theaters in RealD and Digital 3D November 6, 2015 from Blue Sky Studios and 20^th Century Fox.

CinemaCon Day 2+3.5: Universal, Nolan Open to 3D, and Trade Show

Tim here, CinemaCon kicked off the 2nd day with a presentation from Universal, but for the most part they showed off their 2D 2014 lineup and a bit of Fast and Furious 7 from their 2015 lineup, and a quick sizzle of their upcoming 3D films like Minions. The most I got out of the day was from the Trade Show part where I got to experience a couple of the new technologies that are going to be brought into the theaters. I'll touch a little upon those and the first half of Day 3 including what Christopher Nolan had to say about 3D. Day 3 opened with a presentation from Disney, and a little on that in a bit. 

Let me start with Christopher Nolan: he's open to the 3D format! He said that he doesn't have a project that he feels works in the format at the moment, as he feels it's a more independent and personal movie going experience while he tries to make films that can be a shared theatrical experience. He was asked in his interview with Hollywood Reporter Chief Critic Todd McCarthy the question about whether there were any 3D films that he thought used the format very well and Nolan answered that he thought what Baz Luhrmann did with The Great Gatsby was a spectacular use of the format. It's a promising start for getting a movie from him in the future that will be Stereoscopic 3D. The next key is for the digital camera technology used to capture the images to surpass his technical requirements. That's what he said as to why he's a celluloid guy, and why he wishes to continue shooting on film, especially now that he can shoot on 65mm IMAX film. His comments on film vs digital distribution of course caused some upset amongst attendees, and even caused some exhibitors to leave the room in the middle of the interview. You can't knock the digital distrubtion platform to the theatrical exhibitors who are adopting it.

Disney showed off their coming line-up at the start of the third day, including a preview of Pixar's Inside Out, which will be in stereoscopic 3D. The presentation wasn't in S3D, so I can't comment on how well it is used, but considering that Pixar has a great track record with the format we can all feel confident that it will be spectacular. The extended clip resulted in enthusiasm from the crowd treated to it. Sadly it won't hit until 2015. They also highlighted their Marvel connection and the upcoming Captian America: The Winter Soldier and Guardians of the Galaxy. Both look like they'll be huge successes. Disney was very mum about anything Star Wars related, so there's no new news coming out of CinemaCon regarding the project. Maybe next year.

Trade Show wise I got to experience the new 4D Experience that will be accomanying future 3D movies. I got to experience 3 different companies tech during the show. 4DX and MediaMation Inc's 4D System were more than just motion seats as they added mist, smoke/fog, wind, and additional effects, while D-BOX mainly added motion to the seat. I'll write up more about my thoughts on these technologies in an individual post about 4D technology. First thoughts are however that they do add something new and interesting to the movie going experience. I'll have to experience a full feature with these additions to fully be able to state whether it works or not.

I also visited the Christie Booth to see their new 6P Laser Projection System, which is phenomenal! Instead of the traditional 3P Laser System this system has more efficient and brighter images as it's 2X the lumens that the regular 3P system has. They showed us examples of both standard 24 frames per second footage and some HFR footage in 48 fps from The Hobbit: The Desolation of Smaug. You should go to your local theater and demand they update their Christie Projection System to the 6P Laser System because not only will it enhance the 2D cinema experience, but most importantly the 3D experience.

Lastly, I attended a special presentation from Barco yesterday that showcased some of their new technology that's being added to movie theaters. Their 4K Digital Projector that's capable of doing 3D in HFR is amazing in it's quality, and so is their surround sound system Auro 11.1, which sounded spectacular. Then they have an interesting new thing for pre-show entertainment in their Interactive-Dimension technology dubbed "iD". Then there is their new wrap-around screen idea called "Escape" that happens to remind us that theaters are desperate to keep movie goers attending. This system is designed for the ADD/ADHD generation who can't watch one screen, but need three to satisfy their needs. Either the image can be stretched across all three screens, or a widened capture can occur, or 2-3 separate images can be displayed. So if you're not satisfied with the angle in front of you then you can look to the left or right to see a different one. I'm not sold. However, I could see a creative use for this system, if the filmmaker knows how to utilize it to it's fullest potential. For example had TV-show 24 gone to the big screen this format would have worked well with its multi-screen transition effect.

So far a lot of cool movies coming up this year, and some really cool technology for the cinema. Sony's Presentation was a bit later in the day and after I wrote this, so I'll be writing about that in another post. Sony showed 30-minutes of The Amazing Spiderman 2 and it was awesome. More on that later. As well I'll go more in depth in individual posts on the demos I got of RealD's TrueImage and the new MasterImage MI-Horizon3D system.

Merry Christmas And Happy Holidays To Our 3D Aficionados !

Merry Christmas and Happy Holidays to all of our readers - both 3D and flat!

I also want to take a moment to thank our exceptional sponsors who are no longer merely partners in the life of MarketSaw, but family. Thank you for not only your dedication and expertise in delivering the best 3D movie experience possible for us all, but for making this site possible. 3ality Technica and RealD, my sincerest appreciation.

So while there is more to look forward to this year, like the outstanding box office THE HOBBIT: THE DESOLATION OF SMAUG is taking in, the "Best Of The Year" awards and conjecture over the upcoming awards season, 2014 looks to be an excellent year for 3D. And 2015? Look out.

Lastly, thank you to you - the readers and fans of 3D and MarketSaw. Many of you have been here since day one and continue to frequent our site. We certainly wouldn't be here without you either and we are truly, truly fortunate to be host for you.

Thanks one and all! Looking forward to an huge 3D year in 2014 and I hope to engage with you throughout the year through comments, emails or handshakes. Happy Holidays and Merry Christmas to you and yours. Stay safe and enjoy the magic.

3D Geek Alert: Check Out The New HOBBIT Themed RealD 3D Glasses!

Check out these HOBBIT themed RealD glasses that may or may not make it to North American shores. Definitely a striking piece of work! An Italian movie website came up with the image and it looks authentic enough.

To me it looks like an ancient dwarven design - kinda cool to collect I would imagine. I'll be adding it to my burgeoning 3D glasses collection if I can get my hands on a pair!

THE HOBBIT: AN UNEXPECTED JOURNEY opens on December 14.

Source: HobbitFilm.it via Collider

RealD and HNA Group Agree to Install 3D Technology on 500 Cinema Screens Across China

Congratulations HNA Group and RealD! China is indeed ramping up with 3D!!

BEIJING & LOS ANGELES, May 31, 2012 (BUSINESS WIRE) -- RealD Inc., a leading global licensor of 3D technologies, and leading diversified services and integrated operations company, HNA Group, announced today an agreement to install RealD 3D technology on up to 500 cinema screens across HNA's newly formed cinema circuit, HNA Vigor Film Investment. Installations of RealD 3D technology have already begun.

"Going to a 3D movie has become a very popular form of entertainment in China. To cope with the increasing demand, Vigor plans to install RealD 3D on 500 screens in the next five years," said Guo Wei Chen, General Manager of HNA Group. "Brightness is an important factor in ensuring a good cinema viewing experience and RealD delivers crisp, life-like 3D images with its cutting edge technology."

"HNA's entry into the cinema market is an exciting development for China and one RealD is honored to be a part of," said Edman Chan, RealD's General Manager of Greater China, Southeast Asia and Korea for Cinema. "Together, we will create the lifelike and immersive visual experience for the viewing audience that has become synonymous with RealD 3D." 

RealD 3D is currently available on approximately 650 cinema screens in China with future commitments for approximately 1,250 additional installations for a total of approximately 1,900 screens in the territory.

Globally, RealD is the world's most widely used 3D cinema technology with approximately 20,200 screens equipped with RealD 3D (as of March 23, 2012) by approximately 900 exhibitors in 68 countries around the world.


About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com .

About HNA Vigor Film Investment (Beijing) Co., Ltd.,

HNA Vigor Film Investment (Beijing) Co., Ltd., situated beside the well-known Beijing 798 Art Zone, as a key subsidiary of HNA Xinahua Culture Holding Group Co.,Ltd., owned by HNA Group (one of China's Top 500 enterprises), exclusively enjoys the unique artistic and cultural atmosphere and possesses an innovative business philosophy and strong business developing capability. Being an excellent integrated producer focusing on content creation, creative design and in-flight media, Vigor is determined to be, through its business of film & TV investment and cinema building, the best integrator in China's film & TV industry chain and the leader in developing culture, relying on HNA Group's superiority over domestic aviation, airports, hotels, clubs, tourism, financial and securities, real estates and freight. By adhering to the innovation of pattern and technology, and the combination of industry and financing, Vigor is dedicated to achieving HNA Group's culture ideal and spiritual pursuit of being a world-class enterprise and world-class brand.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology across the HNA Group circuit and the growth of the 3D cinema industry in China. These statements are based on RealD's current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD's control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD's annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

RealD Expands Presence In China: Adds Bona Film Group

RealD said today that it has signed a deal to install 100 screens for the Bona Film Group of China. China continues to garner interest from Hollywood from multiple angles including production. Indeed the country has agreed to bring in multiple Hollywood movies a year and a large portion of those MUST be 3D. The Chinese have embraced the format and so it is a natural progression to see that RealD has stepped up their presence there.

RealD has also passed the 20,000 3D-equipped screen milestone back in April.

From the LATimes: "3-D technology gives moviegoers a more immersive visual experience, which takes the movie business to a new level,'' said Don Yu, chairman and CEO of Bona Film Group. "Bona strives for the highest industry standard, both in movie production and exhibition, which is why we selected RealD to equip all of our locations."

RealD already is supplying its 3-D technology to 650 cinema screens in China with commitments to add 1,400 more. Founded in 2003, RealD has grown into the world's largest licensor of 3-D cinema technology with approximately 20,200 screens in 68 countries.

The announcement is the latest among several deals between entertainment companies in the U.S. and China. On Sunday, Chinese conglomerate Dalian Wanda Group acquired AMC Entertainment, the nation's second largest theater circuit, for $2.6 billion.

Congratulations to RealD and Bona Film Group!

Source: LATimes

Legendary Filmmaker Martin Scorsese Accepts ‘RealD Innovation in 3D Award’ at CinemaCon

Academy Award® Winner ‘HUGO’ Honored for Pioneering Contributions to 3D

LAS VEGAS, Nev. (April 25, 2012) – RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, awarded its third ‘RealD Innovation in 3D Award’ to five-time Academy Award winning film ‘HUGO’ during a luncheon at CinemaCon in Las Vegas, NV. Academy Award winning filmmaker and ‘HUGO’ director Martin Scorsese was on hand to accept the award on behalf of the film from RealD Chairman and CEO, Michael V. Lewis.

“’HUGO’ set a new bar for innovative use of 3D, representing a leap forward in 3D filmmaking by utilizing 3D techniques to draw audiences into the story in ways unobtainable in 2D,” said Lewis. “With his work on ‘HUGO,’ Mr. Scorsese has embraced 3D as a creative tool and demonstrated its true potential to bring a life-like and fully immersive world to the big screen.”

"I had a fascination with 3D that goes back to the View-Master. I'd always dreamed of making a film in 3D. It's like a combination of theatre and film.  There's something 3D gives to a movie that takes you to another land," said Martin Scorsese in his comments upon receiving the award. "Working with RealD creatively was a liberating experience. Thank you RealD for allowing us to make something like ‘HUGO.’"

The ‘RealD Innovation in 3D Award’ recognizes extraordinary contributions to digital 3D that embody the pioneering and creative spirit the technology brings to life in cinema and other applications.

Past award honorees have included James Cameron and Jon Landau for their work on the top-grossing worldwide feature film of all-time, ‘AVATAR,’ as well as Henry Selick, LAIKA and Focus Features for their work on the feature film ‘Coraline,’ the first stop-motion animated feature ever produced from inception in 3D.

‘HUGO,’ recipient of 11 Academy Award nominations including Best Picture and Best Director, and winner of 5 Oscars, is the astonishing adventure of a wily and resourceful boy whose quest to unlock a secret left to him by his father will transform Hugo and all those around him, and reveal a safe and loving place he can call home.  Directed by Martin Scorsese, ‘HUGO’ is based on Brian Selznick’s best-selling novel The Invention of Hugo Cabret and stars Academy Award winner Ben Kingsley, Sacha Baron Cohen, Asa Butterfield, Chloë Grace Moretz, Ray Winstone, Emily Mortimer with Jude Law. Independently produced by Graham King’s GK Films, ‘HUGO’ was distributed by Paramount Pictures.

About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements related to the utilization of 3D in the feature film ‘HUGO’.  These statements are based on RealD’s current expectations and beliefs, as well as a number of assumptions concerning future events.  Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD’s control that could cause actual results to differ materially from the results discussed in the forward-looking statements.  RealD’s annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

Congratulations Martin Scorsese!! You've earned it. HUGO was spectacular!!

RealD Surpasses 20,000 3D-Equipped Screens Milestone!!

Approximately 725 Million Moviegoers Worldwide Have Experienced RealD 3D

LOS ANGELES, Calif. (April 23, 2012) – RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, announced today that the company has surpassed 20,000 RealD 3D-equipped screens at motion picture theatres worldwide. The industry’s most widely used 3D cinema technology, as of the quarter ended March 23, 2012, RealD 3D was available on approximately 20,200 screens at approximately 5,100 locations globally including 11,700 screens in approximately 2,600 domestic locations and approximately 8,500 screens in approximately 2,500 international locations. This represents a 35% increase in the company’s installed base in the last 12 months and a 3% increase during the quarter ended March 23, 2012. To date, approximately 725 million moviegoers around the world have experienced a feature film in RealD 3D.

“This milestone is a testament to studios, filmmakers and theatre circuits around the world who have embraced RealD’s premium 3D experience,” said Michael V. Lewis, Chairman and CEO of RealD. “We look forward to continuing to expand our global installed base with a growing focus on international territories, including Russia and China.”

To date, more than 90 major motion pictures have been shown in RealD 3D, which is deployed by approximately 900 motion picture exhibitors in 68 countries around the world. Of the 11 films to ever gross more than $1 billion in global box office, eight films to achieve the milestone have been released in RealD 3D.

Capable of delivering twice the light of competing 3D technologies, RealD 3D can be shown on screens up to 82 feet (25 meters) wide with a single digital cinema projector. “Our technology advantage over other 3D providers enables exhibitors to deliver a brighter and more lifelike image at their premium large format theatres,” said Joseph Peixoto, President, Worldwide Cinemas for RealD. RealD 3D can be found in approximately 200 premium large format auditoriums, including big screen theatres from major exhibitors such as AMC (ETX), Carmike Cinemas (BigD), Cinemark (XD), Cineplex (Ultra AVX), Marcus Theatres (UltraScreen), Regal (RPX) and more.

About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theatre, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit www.RealD.com, www.facebook.com/RealD3D or www.twitter.com/RealD3D.

CONGRATULATIONS REALD! Continued success around the world!!

RealD is a sponsor of MarketSaw

Optional Branded 3D Glasses Set For THE AVENGERS Launch!

Very cool! The IRON MAN glasses actually remind me of the Gas-can type of 3D glasses that Oakley sent me for TINTIN - although obviously the optics and quality in the Oakley are far superior.

Check out the branded options for Thor, Hulk and Captain America as well! These glasses should make their way to theaters worldwide, seeing as though the source of this image is from a great Italian film site, BadTaste.it. Note that the cinema tech branded on the side is RealD which is the leader in US installations, but not worldwide. Wondering if MasterImage3D and/or others will be involved too?

Note that these glasses will incur an additional cost - but to me it would be worth it as you can reuse them over and over, just like the Ingra:Dahl glasses that are on the left side of this site.

Which style do you prefer? I think I would go for the Iron Man version first followed by Thor. Kinda cool that Hulk's glasses has what seems to be a furrowed eyebrows on the top!

Sony Raises Eyebrow At NATO: Intends To Stop Paying For 3D Glasses For Movie Goers - Here's The Simple Solution...

Honestly I don't know what the big deal is here. Seriously. The National Association Of Theater Owners (NATO) seems to be on their high haunches as much as Sony is here in that they each want the other to pay when the answer is perfectly clear.

The cost of a pair of RealD 3D glasses is about 50 cents. Read that again, 50 CENTS. Sure amplified over millions of seats and the cost is significant so both sides are going ballistic, but this cost of 50 cents is insignificant to you and me as theater goers as we can RE-USE our glasses anytime we want without fear of someone else's fingers being all over them previously.

The model I speak offer here is purely borrowed from airlines. When we board a plane in economy you can expect to pay for headsets to view the entertainment - unless you bring your own. Makes perfect sense. Sure you have the choice to NOT view the entertainment if you don't want to which defeats the purpose in going to a theater, but you are not paying $3 to $5 for it either! We are taking 50 cents here folks. Big deal.

So lets drop with the Hollywood dramatics and let customers buy their own for a couple of quarters. Heck, theater owners can up-sell them with branded pairs if they want to do so. Further, we'll see increased reuse of glasses which is better for the environment. But lets stop making a problem where there is none. Let's focus on maintaining the quality of our 3D releases (STUDIOS!!!) and making sure the illumination of the projectors are on standard or above (THEATER OWNERS!!!) and not being distracted with foolishness.

FINAL DESTINATION 5 Sees A Stellar 75% Of Revenue From 3D *AND* Stereo Box Office More Than Doubles Last Year

Love seeing the naysayers cringe when they read reports like this, but clearly the people are speaking. 3D has been embraced the world around and it's getting better every year!

Even though FINAL DESTINATION may be showing signs of franchise fatigue (I really enjoyed the movie a great deal - wonderful 3D! Go see it!!), 3D clearly helped the movie as it still drew in $18.4 million and it held a staggering 75% of the gross from 3D screenings! (Source: BoxOfficeMojo) That brings us back to AVATAR-like percentages. Love it!

Moreover, a recent ScreenDigest study cited that Global 3D box office continued to grow and in fact doubled last year with a $6.1 billion take as compared to a $2.5 billion influx in 2009. That $6b reflects a 19.3% share of all box office revenue (only 8.6% share in 2009).

From Film Journal:
In terms of regional distribution, cinema analyst Charlotte Jones noted the largest share in Europe (24%) in comparison to North America (20.5%). 3D accounted for more than one-quarter of total box-office revenues in six territories, including Poland, Russia (33.1% share) and the Czech Republic. Following Japan’s largest individual gross ($471 million), the United Kingdom was the strongest 3D theatrical market in Western Europe ($427 mil. and 27.5% share). Of the countries profiled by IHS Screen Digest, Norway reported the lowest 3D box-office ratio (15.8%), followed by Turkey (15.9%). Norway also recorded the highest average 3D ticket price, but “this was relative to its blended ticket price.”

In July 2011, after a yearlong rollout, Norway became the first country in the world to have been fully digitized. “It has been a challenge due to [its] elongated shape with sparsely populated areas, but the process took one year less than anticipated,” and “VPF [virtual print fee] income is a bit higher than predicted,” with payments ending in 2017. Cinema association Film & Kino further noted that all 420 screens are equipped with mainly Christie projectors and Doremi servers, but 65 Sony 4Ks have also been installed and about 80% of the cinema locations are 3D-capable. Whereas the western region exclusively installed some 50 Dolby 3D units, the rest of the country deployed another 35 from Dolby along with XpanD (35), RealD (66) and MasterImage (31).

The 3D revolution is only just beginning with huge conversions on the way (THE AVENGERS, STAR WARS franchise and TITANIC) and of course THE HOBBIT movies and AVATAR 2 and 3 in production and development! Can't wait to see what 2012 brings us...

Topanga Film Festival 3D Day

Hi everyone, Tim Buttner here. I've decided that my first post will be about my recent visit to the Topanga Film Festival that ran July 28-31. Saturday July 30 marked the Festival’s “3D Day” where they screened several 3D short films, some trailers from upcoming 3D films, and had a panel discussion from industry professionals.

It was a beautiful sunny day deep in the Topanga Canyon hills, held in the main auditorium near the Topanga Elementary School, where RealD had provided a screen for the day’s event while Christie provided the projector that had the RealD polarizing lens in front of it. Max Penner of Paradise FX was on hand to set up the projector along with Eric Kurland, President of the LA 3D Club. Max also took part in the panel later in the day. Ray “3D” Zone was also in attendance. Mr. Kurland provided a number of 3D shorts from the LA 3D Club’s Movie Fest, including the winners from previous years. Mr. Penner showed trailers from Dolphin Tale and Fright Night, and as well a 6-minute single take of a turtle 50 feet below the surface in the coral reef of the Cayman Islands. Everyone really enjoyed the cool underwater 3D footage.

The icing on the day though was a panel discussion consisting of Mr. Penner, Wayan Palmieri (Digital Revolution Studios), Ted Kenny (3ality Digital Systems), Michael Page (3D StereoLab), Erik Spicard (3D Filmmaker), and neuroscientist Dr. Alan Horsager, Ph.D. Dr. Horsager started it off with a brief overview of how we perceive 3D in real life and his thoughts on why we gravitate towards 3D films. Each panelist introduced themselves and explained how they got into 3D filmmaking, and as well what projects they have worked on. They voiced their thoughts on where the technology is going and how its becoming more accessible to the public. They commented that the format has yet to have its Michelangelo’s or Da Vinci’s and that we’ve yet to see what some people can do with it.

Afterwards I caught Wayan Palmieri to inquire about what editing software DRS would be switching to after the disastrous release of Final Cut Pro X, and he told me that they were moving to Avid. It seems Apple has pushed a number of professionals back into Avid’s hands, but Mr. Palmieri informed me that he is on the BETA team for Avid to integrate 3D tools in Media Composer 6.

Topanga’s first inclusion of 3D in the festival went well and it should become a staple of the festival. Next year I’m sure they’ll have more projects to show and the attendance will be twice as large, possibly even larger.

For more info on the festival and to perhaps attend next year, check out www.topangafilmfestival.com.

Now THIS Is Cool 3D Marketing To Kids! They Will Be Watching TRANSFORMERS This Summer With 3D Helmets On!!

So cool. Hasbro has outdone themselves this time - not only have they embraced the new trend for 3rd party 3D glasses, they went ahead and integrated the lenses into TRANSFORMERS helmets that kids can wear to see the movie this summer! For those unacquanted, the yellow helmet would be Bumblebee and the blue Optimus Prime.

The helmet/glasses will be RealD theater compatible and work with most passive S3DHD television sets too.

They're called Transformers Cine-Power 3D Masks and they will sell for $9.99 - affordable for most! Look for them on shelves starting May 16 leaving about a month and a half before TRANSFORMERS: DARK OF THE MOON opens nationwide.

Thanks for the PCMag link Tim!

My question is not how many kids will be wearing these things, but how many ADULTS?

40% Of All Regal Screens Have Switched And Are Switching To RealD 3D!

Wow. That number is impressive and bound to grow even more in the coming years! Regal Theaters has announced that they are rolling out 1500 more RealD installations to their cinemas bringing their total percentage of 3D screens to 40%!

RealD screen numbers are totaling between 9,500 and 11,500 right now worldwide, citing my last available numbers.

Regal's CEO Amy Miles said that growing demand is dictating their action.

Onward and upward!! More news on 3D installations when I get it...

RealD is a sponsor of MarketSaw

RealD Announces Kid Friendly 3D Glasses For TOY STORY 3

Good move! RealD has announced that kid sized 3d glasses will be available in USA and Canada for the release of TOY STORY 3 on June 18.

"The little ones will be able to comfortably enjoy the great summer movies coming out in RealD 3D wearing glasses designed just for them," said Joseph Peixoto, President of Worldwide Cinema at RealD. "Kid-sized RealD 3D glasses are made to the same high-quality standards as adult size RealD glasses with each individually packaged in sealed bags ensuring they are clean and fresh for every moviegoer."

And remember, these are not surgical instruments - they will have common, everyday germs on them just like everything else in most cases. The sealed bags help even more with cleanliness. Don't believe the negative hype about anything else.

This is a thoughtful move by RealD and will be appreciated by parents everywhere.